Online Community VIPs: How to collaborate with Community Very Important Participants
 

Online Community VIPs: How to collaborate with Community Very Important Participants

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Online Community VIPs: How to collaborate with Community Very Important Participants by Anouk Willems (InSites Consulting) at an online NewMR Lecture on Thursday April 24, 2013.

Online Community VIPs: How to collaborate with Community Very Important Participants by Anouk Willems (InSites Consulting) at an online NewMR Lecture on Thursday April 24, 2013.

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Online Community VIPs: How to collaborate with Community Very Important Participants Online Community VIPs: How to collaborate with Community Very Important Participants Presentation Transcript

  • By Anouk Willems Research Innovation Manager @AnoukW1 How to collaborate with Community Very Important Participants Online Community VIPs
  • ARE THERE VIP’S IN COMMUNITIES? WHO ARE THEY?
  • Hi! I’m Anouk Utrecht, The Netherlands | Research Innovation Manager | Marketing | Co-creation | Mobile communities | Gamification | Co-researchers
  • Who’s on board..
  • WHO IN OUR COMMUNITY? participates
  • Thread Dynamic Cognitive Effort 10% 47% 17% 25% High Low Early Late Ø = Participation Intensity % = Community share1% ? 5 MEMBER PROFILES identified N=1595 comments, 63 members
  • Insights? High level of cognitive effort Timing? FiPo* Frequency? High Size? 1% Motivation? Give recognition COMMUNITY LEADER
  • Insights? High level of cognitive effort Timing? Early Frequency? High Size? 10% Motivation? Give recognition INSIGHTFUL INITIATOR
  • Insights? Medium level of cognitive effort Timing? Middle Frequency? Medium Size? 47% Motivation? Encourage them MIDDLE MESSENGER
  • Insights? Low level of cognitive effort Timing? Middle Frequency? Low Size? 25% Motivation? Give personal attention SPARSE SPORADIC ?
  • Insights? Medium level of cognitive effort Timing? Late Frequency? Low-Medium Size? 17% Motivation? Challenge reflection REFLECTIVE REPEATER
  • Topic Launch Informal Moderation Formal Moderation Informal Moderation² Info-structuring Hypothesis validation & Illustrations Moderation & Analysis Flow DIFFERENT MEMBERS, different motivations
  • SO, ALL MEMBERS ARE IMPORTANT…
  • ..BUT ONLY SOME ARE ALLOWED backstage
  • THEY ARE VERY PARICIPANTS involved
  • Participant HOW TO TURN A PARTICIPANT INTO A ‘VIP’ Community VIP
  • ACCEPT OUR challenge
  • 3 CHALLENGES TO IDENTIFY YOUR VIPs
  • Natural MODERATOR BEHAVIOR
  • WHO IS OUR co-moderator? Time spend; 2x more time Language 51% more social words Personality: Higher self-efficacy
  • TRIANGULATION WITH co-moderators
  • “ “ I really enjoyed being a co-moderator. It really felt like I was playing an important role and that I was being heard. Thank you for asking me to do that. I would love to do it again. CO-MODERATORS LOVE IT!
  • HOW TO COLLABORATE WITH co-moderators?
  • 3 CHALLENGES TO IDENTIFY YOUR VIPs
  • FINDING OUR blind spots 1/ Generation Gap 2/ Knowledge Gap 3/ Culture Gap
  • CLOSING THE generation gap
  • Knowledge gap CROWD INTERPRETATION GAME
  • 3 CHALLENGES TO IDENTIFY YOUR VIPs
  • FINE-TUNING CONCLUSIONS TO CLOSE THE culture gap
  • SO, ARE OUR VIPS co-researchers
  • 3 TAKEAWAYS
  • Questions? Anouk@insites-consulting.com +31 10 742 10 35 Anouk Willems Research Innovation Manager Thank you!