Online Community VIPs: How to collaborate with Community Very Important Participants

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Online Community VIPs: How to collaborate with Community Very Important Participants by Anouk Willems (InSites Consulting) at an online NewMR Lecture on Thursday April 24, 2013.

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Online Community VIPs: How to collaborate with Community Very Important Participants

  1. 1. By Anouk Willems Research Innovation Manager @AnoukW1 How to collaborate with Community Very Important Participants Online Community VIPs
  2. 2. ARE THERE VIP’S IN COMMUNITIES? WHO ARE THEY?
  3. 3. Hi! I’m Anouk Utrecht, The Netherlands | Research Innovation Manager | Marketing | Co-creation | Mobile communities | Gamification | Co-researchers
  4. 4. Who’s on board..
  5. 5. WHO IN OUR COMMUNITY? participates
  6. 6. Thread Dynamic Cognitive Effort 10% 47% 17% 25% High Low Early Late Ø = Participation Intensity % = Community share1% ? 5 MEMBER PROFILES identified N=1595 comments, 63 members
  7. 7. Insights? High level of cognitive effort Timing? FiPo* Frequency? High Size? 1% Motivation? Give recognition COMMUNITY LEADER
  8. 8. Insights? High level of cognitive effort Timing? Early Frequency? High Size? 10% Motivation? Give recognition INSIGHTFUL INITIATOR
  9. 9. Insights? Medium level of cognitive effort Timing? Middle Frequency? Medium Size? 47% Motivation? Encourage them MIDDLE MESSENGER
  10. 10. Insights? Low level of cognitive effort Timing? Middle Frequency? Low Size? 25% Motivation? Give personal attention SPARSE SPORADIC ?
  11. 11. Insights? Medium level of cognitive effort Timing? Late Frequency? Low-Medium Size? 17% Motivation? Challenge reflection REFLECTIVE REPEATER
  12. 12. Topic Launch Informal Moderation Formal Moderation Informal Moderation² Info-structuring Hypothesis validation & Illustrations Moderation & Analysis Flow DIFFERENT MEMBERS, different motivations
  13. 13. SO, ALL MEMBERS ARE IMPORTANT…
  14. 14. ..BUT ONLY SOME ARE ALLOWED backstage
  15. 15. THEY ARE VERY PARICIPANTS involved
  16. 16. Participant HOW TO TURN A PARTICIPANT INTO A ‘VIP’ Community VIP
  17. 17. ACCEPT OUR challenge
  18. 18. 3 CHALLENGES TO IDENTIFY YOUR VIPs
  19. 19. Natural MODERATOR BEHAVIOR
  20. 20. WHO IS OUR co-moderator? Time spend; 2x more time Language 51% more social words Personality: Higher self-efficacy
  21. 21. TRIANGULATION WITH co-moderators
  22. 22. “ “ I really enjoyed being a co-moderator. It really felt like I was playing an important role and that I was being heard. Thank you for asking me to do that. I would love to do it again. CO-MODERATORS LOVE IT!
  23. 23. HOW TO COLLABORATE WITH co-moderators?
  24. 24. 3 CHALLENGES TO IDENTIFY YOUR VIPs
  25. 25. FINDING OUR blind spots 1/ Generation Gap 2/ Knowledge Gap 3/ Culture Gap
  26. 26. CLOSING THE generation gap
  27. 27. Knowledge gap CROWD INTERPRETATION GAME
  28. 28. 3 CHALLENGES TO IDENTIFY YOUR VIPs
  29. 29. FINE-TUNING CONCLUSIONS TO CLOSE THE culture gap
  30. 30. SO, ARE OUR VIPS co-researchers
  31. 31. 3 TAKEAWAYS
  32. 32. Questions? Anouk@insites-consulting.com +31 10 742 10 35 Anouk Willems Research Innovation Manager Thank you!

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