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Online Community VIPs: How to collaborate with Community Very Important Participants

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Online Community VIPs: How to collaborate with Community Very Important Participants by Anouk Willems (InSites Consulting) at an online NewMR Lecture on Thursday April 24, 2013.

Online Community VIPs: How to collaborate with Community Very Important Participants by Anouk Willems (InSites Consulting) at an online NewMR Lecture on Thursday April 24, 2013.

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  • 1. By Anouk Willems Research Innovation Manager @AnoukW1 How to collaborate with Community Very Important Participants Online Community VIPs
  • 2. ARE THERE VIP’S IN COMMUNITIES? WHO ARE THEY?
  • 3. Hi! I’m Anouk Utrecht, The Netherlands | Research Innovation Manager | Marketing | Co-creation | Mobile communities | Gamification | Co-researchers
  • 4. Who’s on board..
  • 5. WHO IN OUR COMMUNITY? participates
  • 6. Thread Dynamic Cognitive Effort 10% 47% 17% 25% High Low Early Late Ø = Participation Intensity % = Community share1% ? 5 MEMBER PROFILES identified N=1595 comments, 63 members
  • 7. Insights? High level of cognitive effort Timing? FiPo* Frequency? High Size? 1% Motivation? Give recognition COMMUNITY LEADER
  • 8. Insights? High level of cognitive effort Timing? Early Frequency? High Size? 10% Motivation? Give recognition INSIGHTFUL INITIATOR
  • 9. Insights? Medium level of cognitive effort Timing? Middle Frequency? Medium Size? 47% Motivation? Encourage them MIDDLE MESSENGER
  • 10. Insights? Low level of cognitive effort Timing? Middle Frequency? Low Size? 25% Motivation? Give personal attention SPARSE SPORADIC ?
  • 11. Insights? Medium level of cognitive effort Timing? Late Frequency? Low-Medium Size? 17% Motivation? Challenge reflection REFLECTIVE REPEATER
  • 12. Topic Launch Informal Moderation Formal Moderation Informal Moderation² Info-structuring Hypothesis validation & Illustrations Moderation & Analysis Flow DIFFERENT MEMBERS, different motivations
  • 13. SO, ALL MEMBERS ARE IMPORTANT…
  • 14. ..BUT ONLY SOME ARE ALLOWED backstage
  • 15. THEY ARE VERY PARICIPANTS involved
  • 16. Participant HOW TO TURN A PARTICIPANT INTO A ‘VIP’ Community VIP
  • 17. ACCEPT OUR challenge
  • 18. 3 CHALLENGES TO IDENTIFY YOUR VIPs
  • 19. Natural MODERATOR BEHAVIOR
  • 20. WHO IS OUR co-moderator? Time spend; 2x more time Language 51% more social words Personality: Higher self-efficacy
  • 21. TRIANGULATION WITH co-moderators
  • 22. “ “ I really enjoyed being a co-moderator. It really felt like I was playing an important role and that I was being heard. Thank you for asking me to do that. I would love to do it again. CO-MODERATORS LOVE IT!
  • 23. HOW TO COLLABORATE WITH co-moderators?
  • 24. 3 CHALLENGES TO IDENTIFY YOUR VIPs
  • 25. FINDING OUR blind spots 1/ Generation Gap 2/ Knowledge Gap 3/ Culture Gap
  • 26. CLOSING THE generation gap
  • 27. Knowledge gap CROWD INTERPRETATION GAME
  • 28. 3 CHALLENGES TO IDENTIFY YOUR VIPs
  • 29. FINE-TUNING CONCLUSIONS TO CLOSE THE culture gap
  • 30. SO, ARE OUR VIPS co-researchers
  • 31. 3 TAKEAWAYS
  • 32. Questions? Anouk@insites-consulting.com +31 10 742 10 35 Anouk Willems Research Innovation Manager Thank you!

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