0
4 opportunities
to engage with
urban youngsters:
a Quinny case
By Anouk Willems & Marieke Koningen

MIE 2014
Hi! I’m Marieke

and I’m Anouk

Market Intelligence Manager

Research Innovation Manager
MIE 2014
Gen Y is the most
important customer
of the future
MIE 2014
Why are they so
different?

MIE 2014
Urban population is
growing
MIE 2014
Urbanization
is a trend we can’t beat

MIE 2014
So surely,
it’s time to join!

MIE 2014
4 opportunities
to engage with urban
youngsters

1

LOVE

2

AUTHENTICITY

3

CONNECT

4

LOCAL
MIE 2014
#1

My love for my city is so
big that I’m ready to take
up every challenge
accompanied with this
lifestyle

MIE 2014
love for my city
MIE 2014
Unconditional love that is

MIE 2014
#2
Besides experiencing the
dynamics of city life, I
want to go ‘back to basic’
and not forget about the
authentic things ...
Digital downtime in the city

MIE 2014
We run this town

MIE 2014
#3
The city can be quite
impersonal and I don’t
want to feel that there are
no people who care
about me

MIE 2014
Connect with the anonymous

MIE 2014
Connecting is a (lost)

skill

MIE 2014
#4
Although we live in such a
big and sometimes
anonymous city, I really
want to feel at home in my
own neighborhood

MIE ...
Build your local community

MIE 2014
and get around

MIE 2014
The story of the

longboardstroller

MIE 2014
On a quest for
universal insights

MIE 2014
v
Immerse into the world
of the Urban Parent
Inspire entire Quinny team
Understand daily challenges
Context: mobility

MIE...
Urban Parents
Consulting Board
MIE 2014
The City for Life Parent
Even with the problems that happen in
this huge city, we love to live here. It
has so many great ...
2. Going back to basic
Starlitsky
My daughter loves being outside, so
much so that if she wants to go play
outside, she wi...
3. The Modern Family
My parents encouraged me to leave the kids at
home with them as they love kids and would be
more than...
Bigmamabrown

4. Getting around
Routine trips are to the store, up
into town to meet friends, to baby
groups and group act...
MIE 2014
Impact:
Repositioning
the brand
MIE 2014
SKILLS

From looks to
skills, from
me to we
ME

LOOKS

WE

MIE 2014
New social
currency

MIE 2014
New product
innovations
Prioritize product ideas
Guide internal discussions

MIE 2014
The longboardstroller
Partner Studio Peter van Riet
Viral campaign
OVAM Eco Award PRO 2012

MIE 2014
MIE 2014
Thank you!
Questions?
MIE 2014
Upcoming SlideShare
Loading in...5
×

4 opportunities to engage with urban younsters: a Quinny case

803

Published on

4 opportunities to engage with urban youngsters: a Quinny case by Anouk Willems (InSites Consulting) and Marieke Koningen (Dorel Europe) on Thursday February 6, 2014 At MIE 2014 in Utrecht (NL).

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
803
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
18
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Transcript of "4 opportunities to engage with urban younsters: a Quinny case"

  1. 1. 4 opportunities to engage with urban youngsters: a Quinny case By Anouk Willems & Marieke Koningen MIE 2014
  2. 2. Hi! I’m Marieke and I’m Anouk Market Intelligence Manager Research Innovation Manager MIE 2014
  3. 3. Gen Y is the most important customer of the future MIE 2014
  4. 4. Why are they so different? MIE 2014
  5. 5. Urban population is growing MIE 2014
  6. 6. Urbanization is a trend we can’t beat MIE 2014
  7. 7. So surely, it’s time to join! MIE 2014
  8. 8. 4 opportunities to engage with urban youngsters 1 LOVE 2 AUTHENTICITY 3 CONNECT 4 LOCAL MIE 2014
  9. 9. #1 My love for my city is so big that I’m ready to take up every challenge accompanied with this lifestyle MIE 2014
  10. 10. love for my city MIE 2014
  11. 11. Unconditional love that is MIE 2014
  12. 12. #2 Besides experiencing the dynamics of city life, I want to go ‘back to basic’ and not forget about the authentic things in life such as nature MIE 2014
  13. 13. Digital downtime in the city MIE 2014
  14. 14. We run this town MIE 2014
  15. 15. #3 The city can be quite impersonal and I don’t want to feel that there are no people who care about me MIE 2014
  16. 16. Connect with the anonymous MIE 2014
  17. 17. Connecting is a (lost) skill MIE 2014
  18. 18. #4 Although we live in such a big and sometimes anonymous city, I really want to feel at home in my own neighborhood MIE 2014
  19. 19. Build your local community MIE 2014
  20. 20. and get around MIE 2014
  21. 21. The story of the longboardstroller MIE 2014
  22. 22. On a quest for universal insights MIE 2014
  23. 23. v Immerse into the world of the Urban Parent Inspire entire Quinny team Understand daily challenges Context: mobility MIE 2014
  24. 24. Urban Parents Consulting Board MIE 2014
  25. 25. The City for Life Parent Even with the problems that happen in this huge city, we love to live here. It has so many great restaurants, lots of theatres, shopping malls, parks, the cultural life is very nice here. SP is also the financial capital of the country so lots of business happen here. Changing experience with people around the world will help me and my family to deal with bad stuff that SP has, making our life more enjoyable. Clarissa MIE 2014
  26. 26. 2. Going back to basic Starlitsky My daughter loves being outside, so much so that if she wants to go play outside, she will get her shoes and have me put them on and the get my shoes and try to put them on for me. So whether she is just sitting in the grass exploring or getting to run around on a playground she just loves being outside. MIE 2014
  27. 27. 3. The Modern Family My parents encouraged me to leave the kids at home with them as they love kids and would be more than happy to look after them. It is important in our family that we see the children grow up and they do not spend hours being looked after in a daycare center or a babysitter. We love to keep the ties with the children tight in the family. Supersavvy Sontschi Our families don’t live in Berlin. We Skype regularly with them. My 15month old daughter starts to realize, that her grandparents talk to her through the iPhone or tablet and she loves it. She waves her hand to them and talks something in her baby language. MIE 2014
  28. 28. Bigmamabrown 4. Getting around Routine trips are to the store, up into town to meet friends, to baby groups and group activities. If we’re staying local, we use the stroller because Iz LOVES to face out and stare at people as we pass, nosy little biddy.*lol*. We have regular play groups in our area, they’re very important for her socialization and for my sanity! Some of them have music and singing, all of them have friends for her to play with, and we love them. MIE 2014
  29. 29. MIE 2014
  30. 30. Impact: Repositioning the brand MIE 2014
  31. 31. SKILLS From looks to skills, from me to we ME LOOKS WE MIE 2014
  32. 32. New social currency MIE 2014
  33. 33. New product innovations Prioritize product ideas Guide internal discussions MIE 2014
  34. 34. The longboardstroller Partner Studio Peter van Riet Viral campaign OVAM Eco Award PRO 2012 MIE 2014
  35. 35. MIE 2014
  36. 36. Thank you! Questions? MIE 2014
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×