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4 opportunities to engage with urban younsters: a Quinny case


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4 opportunities to engage with urban youngsters: a Quinny case by Anouk Willems (InSites Consulting) and Marieke Koningen (Dorel Europe) on Thursday February 6, 2014 At MIE 2014 in Utrecht (NL).

4 opportunities to engage with urban youngsters: a Quinny case by Anouk Willems (InSites Consulting) and Marieke Koningen (Dorel Europe) on Thursday February 6, 2014 At MIE 2014 in Utrecht (NL).

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  • 1. 4 opportunities to engage with urban youngsters: a Quinny case By Anouk Willems & Marieke Koningen MIE 2014
  • 2. Hi! I’m Marieke and I’m Anouk Market Intelligence Manager Research Innovation Manager MIE 2014
  • 3. Gen Y is the most important customer of the future MIE 2014
  • 4. Why are they so different? MIE 2014
  • 5. Urban population is growing MIE 2014
  • 6. Urbanization is a trend we can’t beat MIE 2014
  • 7. So surely, it’s time to join! MIE 2014
  • 8. 4 opportunities to engage with urban youngsters 1 LOVE 2 AUTHENTICITY 3 CONNECT 4 LOCAL MIE 2014
  • 9. #1 My love for my city is so big that I’m ready to take up every challenge accompanied with this lifestyle MIE 2014
  • 10. love for my city MIE 2014
  • 11. Unconditional love that is MIE 2014
  • 12. #2 Besides experiencing the dynamics of city life, I want to go ‘back to basic’ and not forget about the authentic things in life such as nature MIE 2014
  • 13. Digital downtime in the city MIE 2014
  • 14. We run this town MIE 2014
  • 15. #3 The city can be quite impersonal and I don’t want to feel that there are no people who care about me MIE 2014
  • 16. Connect with the anonymous MIE 2014
  • 17. Connecting is a (lost) skill MIE 2014
  • 18. #4 Although we live in such a big and sometimes anonymous city, I really want to feel at home in my own neighborhood MIE 2014
  • 19. Build your local community MIE 2014
  • 20. and get around MIE 2014
  • 21. The story of the longboardstroller MIE 2014
  • 22. On a quest for universal insights MIE 2014
  • 23. v Immerse into the world of the Urban Parent Inspire entire Quinny team Understand daily challenges Context: mobility MIE 2014
  • 24. Urban Parents Consulting Board MIE 2014
  • 25. The City for Life Parent Even with the problems that happen in this huge city, we love to live here. It has so many great restaurants, lots of theatres, shopping malls, parks, the cultural life is very nice here. SP is also the financial capital of the country so lots of business happen here. Changing experience with people around the world will help me and my family to deal with bad stuff that SP has, making our life more enjoyable. Clarissa MIE 2014
  • 26. 2. Going back to basic Starlitsky My daughter loves being outside, so much so that if she wants to go play outside, she will get her shoes and have me put them on and the get my shoes and try to put them on for me. So whether she is just sitting in the grass exploring or getting to run around on a playground she just loves being outside. MIE 2014
  • 27. 3. The Modern Family My parents encouraged me to leave the kids at home with them as they love kids and would be more than happy to look after them. It is important in our family that we see the children grow up and they do not spend hours being looked after in a daycare center or a babysitter. We love to keep the ties with the children tight in the family. Supersavvy Sontschi Our families don’t live in Berlin. We Skype regularly with them. My 15month old daughter starts to realize, that her grandparents talk to her through the iPhone or tablet and she loves it. She waves her hand to them and talks something in her baby language. MIE 2014
  • 28. Bigmamabrown 4. Getting around Routine trips are to the store, up into town to meet friends, to baby groups and group activities. If we’re staying local, we use the stroller because Iz LOVES to face out and stare at people as we pass, nosy little biddy.*lol*. We have regular play groups in our area, they’re very important for her socialization and for my sanity! Some of them have music and singing, all of them have friends for her to play with, and we love them. MIE 2014
  • 29. MIE 2014
  • 30. Impact: Repositioning the brand MIE 2014
  • 31. SKILLS From looks to skills, from me to we ME LOOKS WE MIE 2014
  • 32. New social currency MIE 2014
  • 33. New product innovations Prioritize product ideas Guide internal discussions MIE 2014
  • 34. The longboardstroller Partner Studio Peter van Riet Viral campaign OVAM Eco Award PRO 2012 MIE 2014
  • 35. MIE 2014
  • 36. Thank you! Questions? MIE 2014