KPIs within Social Media Research by Sophie Van Neck at STIMA Tweepshow 2012

KPI’s withinSocial Media Research Sophie Van Neck | Research Manager Sophie.vanneck@insites.eu @sophievanneck http://be.linkedin.com/in/sophievanneck

Would you say…… “No, thank you” to any of thefollowing? Then raise your hand.

Have 1.000.000 likes on Facebook.Thanks or no thanks?

Activation Createlevels Share Listen

Everybody talking about your ad.Thanks or no thanks?

Contentanalysis

100% happy customers.Thanks or no thanks?

The pot Unused Socialof gold Potential

Impact The real questions.Participants Content Action Drivers

Impact Listen to have impact. Insight in the conversations about your brand helps you to turn them into growth.Participants Content Action Drivers

86% 86%JAN FEB MAR APR MAY JUN

Activation

Activation Inspiration

Longevity Quality of Life Daily life impact Healthproblems

81 861

44 themesSentimeter Success factors Opportunities Immediate attention Buzz volume

Sentimeter Decision Friends Safety Religion Active Eating Diagnosis Transport professional Dog Clothes Housing Personal Payment care Law Identity Treatment Guilt Telephone call Buzz volume

Eating = enjoying lifeHealth problems Appetite decreases Chewing Altered taste Swallowing Discover

39.812

Activation Inspiration Collaboration

Structural collaboration Low Low HighReach High

HighStructural collaboration Low All four High quadrants have value Low Reach

…………………………………….Social media integration has a positive impact on satisfaction and recommendation.…………………………………….

Thanks! +32 472 418 640 sophie@insites-consulting.com @sophievanneck http://be.linkedin.com/in/sophievanneck

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KPIs within Social Media Research by Sophie Van Neck at STIMA Tweepshow 2012

by InSites on Stage on Jul 10, 2012

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KPIs within Social Media Research by Sophie Van Neck at STIMA Tweepshow 2012 Presentation Transcript