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How Cool Brands Stay Hot at Women in Digital

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How Cool Brands Stay Hot: Branding to Generation Y, presented by Joeri Van den Bergh (Co-founder & Gen Y expert at InSites Consulting) at W Kollective's Women in Digital on Monday March 3, 2014 in …

How Cool Brands Stay Hot: Branding to Generation Y, presented by Joeri Van den Bergh (Co-founder & Gen Y expert at InSites Consulting) at W Kollective's Women in Digital on Monday March 3, 2014 in London (UK).

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Transcript

  • 1. Good evening Ladies up-to-date youth info: howcoolbrandsstayhot.com Follow me on Twitter: @joeri_insites
  • 2. @joeri_insites
  • 3. @joeri_insites
  • 4. @joeri_insites
  • 5. @joeri_insites @joeri_insites
  • 6. @joeri_insites
  • 7. @joeri_insites
  • 8. @joeri_insites
  • 9. @joeri_insites
  • 10. //Template 1 • Tekst
  • 11. the Nightlife “Exchange Project”: 14 events in twin cities (based on 33K Facebook fan submissions)
  • 12. @joeri_insites
  • 13. //Template 1 • Tekst @joeri_insites
  • 14. //Template 1 • Tekst @joeri_insites
  • 15. //Template 1 • Tekst
  • 16. @joeri_insites @joeri_insites
  • 17. @joeri_insites
  • 18. @joeri_insites
  • 19. R2=.57 R2=.62 R2=.74 InSites Consulting Brand Model tested by path analysis
  • 20. #146
  • 21. Unique //Template 1 • Tekst @joeri_insites
  • 22. Appsessed @joeri_insites
  • 23. @joeri_insites
  • 24. @joeri_insites
  • 25. Real //Template 1 • Tekst Insert movie Adidas @joeri_insites
  • 26. Real //Template 1 • Tekst @joeri_insites
  • 27. //Authenticity for Generation Y Real
  • 28. Real
  • 29. @joeri_insites 5 1
  • 30. Real
  • 31. @joeri_insites
  • 32. @joeri_insites
  • 33. @joeri_insites
  • 34. @joeri_insites
  • 35. @joeri_insites
  • 36. → ½ feels it is IMPORTANT to be better than peers in a hobby → 84% love being an expert in things → 78% someone they know would consider them an “expert” in at least one thing
  • 37. Low #selfiesteem?
  • 38. 4 SHARING SUCCESS FACTORS 1. SMILE – makes me & others laugh 1. SURPRISE – unexpected twist 1. SUSPENSE – (emotions)if it affects you, it is more likely to affect others 1. SELF- ID – relatable – could it happen to me?
  • 39. Happy
  • 40. Self //Template 1 • Tekst Insert movie rorschach U by Kotex
  • 41. Global online contest to recruit 100 amateur soccer players in 55 countries => 16 final best against the best Over 150,000 soccer players! @joeri_insites
  • 42. @joeri_insites
  • 43. @joeri_insites
  • 44. @joeri_insites
  • 45. @joeri_insites
  • 46. @joeri_insites
  • 47. @joeri_insites
  • 48. @joeri_insites
  • 49. @joeri_insites

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