How Cool Brands Stay Hot at Women in Digital

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How Cool Brands Stay Hot: Branding to Generation Y, presented by Joeri Van den Bergh (Co-founder & Gen Y expert at InSites Consulting) at W Kollective's Women in Digital on Monday March 3, 2014 in London (UK).

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How Cool Brands Stay Hot at Women in Digital

  1. 1. Good evening Ladies up-to-date youth info: howcoolbrandsstayhot.com Follow me on Twitter: @joeri_insites
  2. 2. @joeri_insites
  3. 3. @joeri_insites
  4. 4. @joeri_insites
  5. 5. @joeri_insites @joeri_insites
  6. 6. @joeri_insites
  7. 7. @joeri_insites
  8. 8. @joeri_insites
  9. 9. @joeri_insites
  10. 10. //Template 1 • Tekst
  11. 11. the Nightlife “Exchange Project”: 14 events in twin cities (based on 33K Facebook fan submissions)
  12. 12. @joeri_insites
  13. 13. //Template 1 • Tekst @joeri_insites
  14. 14. //Template 1 • Tekst @joeri_insites
  15. 15. //Template 1 • Tekst
  16. 16. @joeri_insites @joeri_insites
  17. 17. @joeri_insites
  18. 18. @joeri_insites
  19. 19. R2=.57 R2=.62 R2=.74 InSites Consulting Brand Model tested by path analysis
  20. 20. #146
  21. 21. Unique //Template 1 • Tekst @joeri_insites
  22. 22. Appsessed @joeri_insites
  23. 23. @joeri_insites
  24. 24. @joeri_insites
  25. 25. Real //Template 1 • Tekst Insert movie Adidas @joeri_insites
  26. 26. Real //Template 1 • Tekst @joeri_insites
  27. 27. //Authenticity for Generation Y Real
  28. 28. Real
  29. 29. @joeri_insites 5 1
  30. 30. Real
  31. 31. @joeri_insites
  32. 32. @joeri_insites
  33. 33. @joeri_insites
  34. 34. @joeri_insites
  35. 35. @joeri_insites
  36. 36. → ½ feels it is IMPORTANT to be better than peers in a hobby → 84% love being an expert in things → 78% someone they know would consider them an “expert” in at least one thing
  37. 37. Low #selfiesteem?
  38. 38. 4 SHARING SUCCESS FACTORS 1. SMILE – makes me & others laugh 1. SURPRISE – unexpected twist 1. SUSPENSE – (emotions)if it affects you, it is more likely to affect others 1. SELF- ID – relatable – could it happen to me?
  39. 39. Happy
  40. 40. Self //Template 1 • Tekst Insert movie rorschach U by Kotex
  41. 41. Global online contest to recruit 100 amateur soccer players in 55 countries => 16 final best against the best Over 150,000 soccer players! @joeri_insites
  42. 42. @joeri_insites
  43. 43. @joeri_insites
  44. 44. @joeri_insites
  45. 45. @joeri_insites
  46. 46. @joeri_insites
  47. 47. @joeri_insites
  48. 48. @joeri_insites
  49. 49. @joeri_insites

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