How Cool Brands Stay Hot: Branding to Generation Y, presented by Joeri Van den Bergh (Co-founder & Gen Y expert at InSites Consulting) at W Kollective's Women in Digital on Monday March 3, 2014 in London (UK).
4 SHARING SUCCESS FACTORS
1. SMILE – makes me & others laugh
1. SURPRISE – unexpected twist
1. SUSPENSE – (emotions)if it affects you, it is
more likely to affect others
1. SELF- ID – relatable – could it happen to me?