How Cool Brands Stay Hot at VMT Food Event

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How Cool Brands Stay Hot: Branding to Generation Y (by Joeri Van den Bergh), presented at the VMT Food Event on March 26, 2013 in 's Hertogenbosch (NL).

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How Cool Brands Stay Hot at VMT Food Event

  1. 1. Goeiemiddag Follow me:@joeri_insites
  2. 2. //Template 1• Tekst
  3. 3. //Template 1• Tekst
  4. 4. //Template 1• Tekst
  5. 5. //Template 1• Tekst
  6. 6. //Template 1Crowdsourcing emerging designers • Tekstvia social media
  7. 7. Designers get their inspiration fromlife in the city, the club scene,each other, their expert coaches,the Heineken brand and of course…clubbers!
  8. 8. The layout takes a cue fromthe nightlife journey of clubbers
  9. 9. R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
  10. 10. //Template 1• Tekst
  11. 11. //Template 1• Tekst
  12. 12. #146
  13. 13. “SCENE (T)AP(P)50 Chicago barsCams recognizingnumbers & gender
  14. 14. Real//Template 1• Tekst Insert movie Adidas
  15. 15. Real//Template 1• Tekst
  16. 16. //Authenticity forGeneration Y Real
  17. 17. Real
  18. 18. Real
  19. 19. //Template 1• Tekst
  20. 20. Real①Stay true to your roots, but don’t shout //Template 1 • Tekst②Warm & close is the new cool①Be transparent and respectful, listen (like friends)

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