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Goeiemiddag   Follow me:@joeri_insites
//Template 1• Tekst
//Template 1• Tekst
//Template 1• Tekst
//Template 1• Tekst
//Template 1Crowdsourcing emerging designers  • Tekstvia social media
Designers get their inspiration fromlife in the city, the club scene,each other, their expert coaches,the Heineken brand a...
The layout takes a cue fromthe nightlife journey of clubbers
R2=.57                                       R2=.62              R2=.74InSites Consulting Brand Model tested by path analy...
//Template 1• Tekst
//Template 1• Tekst
#146
“SCENE (T)AP(P)50 Chicago barsCams recognizingnumbers & gender
Real//Template 1• Tekst          Insert movie Adidas
Real//Template 1• Tekst
//Authenticity forGeneration Y                Real
Real
Real
//Template 1• Tekst
Real①Stay true to your roots, but don’t shout  //Template 1    • Tekst②Warm & close is the new cool①Be transparent and res...
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
How Cool Brands Stay Hot at VMT Food Event
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How Cool Brands Stay Hot at VMT Food Event

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How Cool Brands Stay Hot: Branding to Generation Y (by Joeri Van den Bergh), presented at the VMT Food Event on March 26, 2013 in 's Hertogenbosch (NL).

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Transcript of "How Cool Brands Stay Hot at VMT Food Event"

  1. 1. Goeiemiddag Follow me:@joeri_insites
  2. 2. //Template 1• Tekst
  3. 3. //Template 1• Tekst
  4. 4. //Template 1• Tekst
  5. 5. //Template 1• Tekst
  6. 6. //Template 1Crowdsourcing emerging designers • Tekstvia social media
  7. 7. Designers get their inspiration fromlife in the city, the club scene,each other, their expert coaches,the Heineken brand and of course…clubbers!
  8. 8. The layout takes a cue fromthe nightlife journey of clubbers
  9. 9. R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
  10. 10. //Template 1• Tekst
  11. 11. //Template 1• Tekst
  12. 12. #146
  13. 13. “SCENE (T)AP(P)50 Chicago barsCams recognizingnumbers & gender
  14. 14. Real//Template 1• Tekst Insert movie Adidas
  15. 15. Real//Template 1• Tekst
  16. 16. //Authenticity forGeneration Y Real
  17. 17. Real
  18. 18. Real
  19. 19. //Template 1• Tekst
  20. 20. Real①Stay true to your roots, but don’t shout //Template 1 • Tekst②Warm & close is the new cool①Be transparent and respectful, listen (like friends)
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