How Cool Brands Stay Hot at the Radio Advertising Awards

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How Cool Brands Stay Hot: Branding to Generation Y, presented by Joeri Van den Bergh at the Radio Advertising Awards in Amsterdam (NL) on Tuesday June 11, 2013.

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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/yT1SNP
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How Cool Brands Stay Hot at the Radio Advertising Awards

  1. 1. Good afternoonConnecting with Gen Y =Millenialshowcoolbrandsstayhot.comFollow me on Twitter:@joeri_insites
  2. 2. Page 16
  3. 3. #146
  4. 4. //Template 1• Tekst
  5. 5. //Template 1• Tekst
  6. 6. //Template 1• Tekst
  7. 7. @joeri_insites@joeri_insites
  8. 8. @joeri_insites
  9. 9. Appzucht
  10. 10. “SCENE (T)AP(P)50 Chicago barsCams recognizingnumbers & gender
  11. 11. R2=.57R2=.74R2=.62InSites Consulting Brand Model tested by path analysis
  12. 12. //Template 1• TekstReal
  13. 13. //Authenticity forGeneration YReal
  14. 14. //Template 1• Tekst
  15. 15. Real
  16. 16. Happy
  17. 17. // I WILL NEVER FORGET THE DAY…SurpriseFearAngerSadnessDisgustMeeting the loveof my lifeBecoming a sportchampionMy first kissExtreme experience (e.g.skydiving, mount climbing)Parents gotdivorcedNew schoolEncountered aggressionWhen I was dumpedby my partnerDeath of a personclose to meWas diagnosedwith a seriousillnessWhen I got in a fightDiscovered I had noreal friends when Ineeded them mostMovedGraduatedGot my driving licenseBeing dumped by myboy/girl friendN = 40N = 13N = 14N = 93N = 30Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,Romania, Poland, Brazil, India, and China.HappinessN = 156Happy
  18. 18. Happy
  19. 19. @joeri_insites
  20. 20. co-founder & gen Y expertmarketing authorJoeri Van den Berghhttp://www.slideshare.net/joerivandenbergh/www.howcoolbrandsstayhot.com@joeri_insites

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