How a Consumer Consulting Board brings the consumer to life within the company
 

How a Consumer Consulting Board brings the consumer to life within the company

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How a Consumer Consulting Board brings the consumer to life within the company, workshop presented by Tom De Ruyck (InSites Consulting) and Joella Marsman (Heinz) at the Qualitative 360 event on ...

How a Consumer Consulting Board brings the consumer to life within the company, workshop presented by Tom De Ruyck (InSites Consulting) and Joella Marsman (Heinz) at the Qualitative 360 event on Tuesday November 19, 2013 in Singapore.

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    How a Consumer Consulting Board brings the consumer to life within the company How a Consumer Consulting Board brings the consumer to life within the company Presentation Transcript

    • How a Consumer Consulting Board brings the consumer to life within the company Joëlla Marsman Consumer Insights Manager @JoellaMarsman Tom De Ruyck Head of Consumer Consulting Boards @TomDeRuyck
    • 1. ABOUT HEINZ 2. FOODCOMMUNITY 3. FASTER, BETTER, STRONGER 4. ENGAGE FOR SUCCESS 5. RESULTS
    • 1// ABOUT HEINZ
    • CONSUMER FEELING…
    • 2// THE FOODCOMMUNITY
    • # Number Profile Objectives Duration
    • FASTER BETTER STRONGER
    • FASTER BETTER STRONGER
    • FASTER BETTER STRONGER
    • HJ Heinz, Zeist
    • 2008 2009 2011 2013
    • 4// ENGAGE FOR SUCCESS …LET’S START WITH OUR MEMBERS
    • 1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT
    • 1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT
    • 1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT GOODIEBAGS QUIZES COMPETITIONS
    • 1/ IMPACT 2/ EXCLUSIVE 3/ FUN 4/ CONNECT MEET PEOPLE
    • …AND HOW TO INVOLVE
    • 1/ IMMERSE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACT Engage CONSUMER WORLD 5/ RE-USE
    • 1/ IMMERSE 2/ CREATE BUZZ WITH REAL STORIES 3/ INSPIRE 4/ ACT 5/ RE-USE
    • 1/ IMMERSE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE INTO ACTIONS
    • 1/ IMMERSE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE
    • 1/ IMMERSE 2/ CREATE BUZZ 3/ INSPIRE 4/ ACT 5/ RE-USE
    • 5// RESULTS
    • COMMUNITY IS A DIRECT CONSUMER LINE #FASTER COMMUNITY GIVES A 360 VIEW #BETTER COMMUNITY IS CROSS DEPARTMENT #STRONGER
    • COMMUNITY IS A DIRECT CONSUMER LINE #FASTER COMMUNITY GIVES A 360 VIEW #BETTER COMMUNITY IS CROSS DEPARTMENT #STRONGER
    • THANK YOU! Questions? HUNGRY FOR MORE? @JoellaMarsman @TomDeRuyck