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Get close to youth at Youth Marketing Strategy NYC

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Get close to youth at Youth Marketing Strategy NYC by Joeri Van den Bergh on Thursday June 12, 2014 in New York.

Get close to youth at Youth Marketing Strategy NYC by Joeri Van den Bergh on Thursday June 12, 2014 in New York.

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  • 1. ONE CONFESSION: JOERI’S THAASOPHOBIA ONE ADDICTION: LOW FAT P*RN – EXCUSE MY FRENCH ONE PREDICTION: SMALL LUCK REPLACING BIG DATA
  • 2. YOLO ≠ YOLT
  • 3. → ½ feels it is IMPORTANT to be better than peers in a hobby → 84% love being an expert in things → 78% someone they know would consider them an “expert” in at least one thing
  • 4. Low #selfiesteem?
  • 5. 4 CRITICAL SUCCESS FACTORS 1.SMILE – makes me & others laugh 1.SURPRISE – unexpected twist 1.SUSPENSE – (emotions)if it affects YOU, it is more likely to affect others 1.SELF- ID – relatable – could it happen to ME?
  • 6. @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com Co-founder InSites Consulting & Gen Y expert Joeri Van den Bergh Thanks & keep your C O O L!