Get close to youth at Youth Marketing Strategy NYC

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Get close to youth at Youth Marketing Strategy NYC by Joeri Van den Bergh on Thursday June 12, 2014 in New York.

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Get close to youth at Youth Marketing Strategy NYC

  1. 1. ONE CONFESSION: JOERI’S THAASOPHOBIA ONE ADDICTION: LOW FAT P*RN – EXCUSE MY FRENCH ONE PREDICTION: SMALL LUCK REPLACING BIG DATA
  2. 2. YOLO ≠ YOLT
  3. 3. → ½ feels it is IMPORTANT to be better than peers in a hobby → 84% love being an expert in things → 78% someone they know would consider them an “expert” in at least one thing
  4. 4. Low #selfiesteem?
  5. 5. 4 CRITICAL SUCCESS FACTORS 1.SMILE – makes me & others laugh 1.SURPRISE – unexpected twist 1.SUSPENSE – (emotions)if it affects YOU, it is more likely to affect others 1.SELF- ID – relatable – could it happen to ME?
  6. 6. @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com Co-founder InSites Consulting & Gen Y expert Joeri Van den Bergh Thanks & keep your C O O L!

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