150 Millennials (15-32) across
Northern, Eastern and Central
Europe (10 countries) who gave
us an outlook on their lives a...
WHAT IS 2020 VISION?
BACKGROUND AND METHODOLOGY
2020 Vision sought to explore young
people’s outlook on the world and thei...
Eurofound (2014), Social situation of young people in Europe,
Eurofound (2014), Social situation of young people in Europe,
Publications Office of the European Union, Luxembourg.
DESCRIBED THEMSELVES AS ‘VERY
HAPPY’, DESPITE TROUBLED
ECONOMIES AND FEARS FOR THE
JOB MARKET
Our Millennials have an opti...
DEFINE SUCCESS AS
‘BEING HAPPY’
We saw success being defined by this generation
as synonymous with happiness rather than
a...
THEIR OWN FUTURE
MILLENNIALS ARE OVERALL OPTIMISTIC ABOUT THEIR OWN
FUTURE, WHICH THEY TAKE RESPONSIBILITY FOR
They are motivated to work h...
IS THE ULTIMATE AIM WITH MONEY LESS OF A MOTIVATOR
Whatever young people do, they want it to be something they enjoy and b...
IS BECOMING MORE SOUGHT AFTER AS MILLENNIALS PREPARE TO MAKE
THEIR CAREERS THEIR OWN
Young people recognise this as a key ...
OVERALL, THE FUTURE FEELS...
More
compe-
titive
Less
secure
Full of
more
oppor-
tunity
…than in my parents’ day
SAY ‘BEING PART OF A LOVING
FAMILY’ IS A KEY DEFINITION OF
SUCCESS
We found friends and family are vital in
providing comf...
Low
#selfiesteem?
LEADS TO A FULLER LIFE AND HAS BECOME A TRULY MEANINGFUL
ASPIRATION
The hyper-connected Millennial generation are constant...
@Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com
Co-founder, Gen Y expert & marketing author InSites Consultin...
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
Get close to youth at Youth Marketing Congress
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Get close to youth at Youth Marketing Congress

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Get close to youth by Joeri Van den Bergh (InSites Consulting) and John Conlon (VIACOM International Media Networks) at Haymarket & Marketing Magazine's Youth Marketing Congress in London (UK) on Tuesday July 1, 2014.

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Get close to youth at Youth Marketing Congress

  1. 1. 150 Millennials (15-32) across Northern, Eastern and Central Europe (10 countries) who gave us an outlook on their lives and how they connect with brands and the Viacom channels: • June & July 2013 • online & mobile community + individual personal blog • Total of 2820 community posts + 322 blog posts CELEBRATING YOUTH COMMUNITY
  2. 2. WHAT IS 2020 VISION? BACKGROUND AND METHODOLOGY 2020 Vision sought to explore young people’s outlook on the world and their visions for the future across 32 countries Online survey with 6,800+ 15-24s across 32 countries Qual work in 17 markets with 72 participants, involving 51 interviews, over 80 hours of footage and 5 hours of user-generated, ethnographic film
  3. 3. Eurofound (2014), Social situation of young people in Europe,
  4. 4. Eurofound (2014), Social situation of young people in Europe, Publications Office of the European Union, Luxembourg.
  5. 5. DESCRIBED THEMSELVES AS ‘VERY HAPPY’, DESPITE TROUBLED ECONOMIES AND FEARS FOR THE JOB MARKET Our Millennials have an optimistic outlook on the future, focussing on aspiring to happiness over achievement 72%
  6. 6. DEFINE SUCCESS AS ‘BEING HAPPY’ We saw success being defined by this generation as synonymous with happiness rather than achievement74%
  7. 7. THEIR OWN FUTURE
  8. 8. MILLENNIALS ARE OVERALL OPTIMISTIC ABOUT THEIR OWN FUTURE, WHICH THEY TAKE RESPONSIBILITY FOR They are motivated to work hard to get where they want to be and are excited by the wealth of opportunities they hope will be open to them
  9. 9. IS THE ULTIMATE AIM WITH MONEY LESS OF A MOTIVATOR Whatever young people do, they want it to be something they enjoy and brings meaning to their life A FULFILLING JOB
  10. 10. IS BECOMING MORE SOUGHT AFTER AS MILLENNIALS PREPARE TO MAKE THEIR CAREERS THEIR OWN Young people recognise this as a key difference between them and their parents, who had been in the same career all their life. It’s a way of making the most out of their creativity and adaptability A PORTFOLIO CAREER Page 20
  11. 11. OVERALL, THE FUTURE FEELS... More compe- titive Less secure Full of more oppor- tunity …than in my parents’ day
  12. 12. SAY ‘BEING PART OF A LOVING FAMILY’ IS A KEY DEFINITION OF SUCCESS We found friends and family are vital in providing comfort and direction in a confusing world54%
  13. 13. Low #selfiesteem?
  14. 14. LEADS TO A FULLER LIFE AND HAS BECOME A TRULY MEANINGFUL ASPIRATION The hyper-connected Millennial generation are constantly aspiring to broaden their networks and learn more about life through the different people they meet MEETING NEW PEOPLE
  15. 15. @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com Co-founder, Gen Y expert & marketing author InSites Consulting Joeri Van den Bergh John Conlon VP Director of Research UK, Australia, Eastern Europe Viacom International Media Networks @VIMNInsights vimninsights.viacom.com
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