• Share
  • Email
  • Embed
  • Like
  • Private Content
Get close to youth at MIE 2014
 

Get close to youth at MIE 2014

on

  • 387 views

Get close to youth at MIE 2014 by Joeri Van den Bergh (InSites Consulting) and Patrick Alders (BE VIACOM) on Wednesday February 5, 2014 in Utrecht (NL).

Get close to youth at MIE 2014 by Joeri Van den Bergh (InSites Consulting) and Patrick Alders (BE VIACOM) on Wednesday February 5, 2014 in Utrecht (NL).

Statistics

Views

Total Views
387
Views on SlideShare
331
Embed Views
56

Actions

Likes
2
Downloads
10
Comments
0

1 Embed 56

http://www.insites-consulting.com 56

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Get close to youth at MIE 2014 Get close to youth at MIE 2014 Presentation Transcript

    • PATRICK ALDERS
    • PATRICK ALDERS
    • ONE CONFESSION: PATRICK’S GENDER SWITCH ONE ADDICTION: JOERI’s LOW FAT PORN ADDICTION ONE PREDICTION: FROM BIG DATA TO SMALL LUCK
    • BEING IN THE HEART OF YOUTH MEANS CELEBRATING * BEING PART OF THEIR JOURNEY * BEING… NOT BORING * SHARING STORIES * * ALL THE TIME
    • The research design • 3 weeks June-July 2013 • 10 countries & in one language (English) • 120 active community participants + 30 active blog participants across all 10 countries • Total of 2820 community posts + 322 blog posts
    • 27% 46%
    • 55% 69%
    • → ½ feels it is IMPORTANT to be better than peers in a hobby → 84% love being an expert in things → 78% someone they know would consider them an “expert” in at least one thing
    • 4 SHARING SUCCESS FACTORS 1. SMILE – makes me & others laugh 1. SURPRISE – unexpected twist 1. SUSPENSE – (emotions)if it affects you, it is more likely to affect others 1. SELF- ID – relatable – could it happen to me?
    • Low #selfiesteem?
    • 27% 15%
    • THAASOPHOBIA
    • 36% 29%
    • (WH)Y DON’T YOU TALK TO MIE? Patrick Alders Patrick.Alders@beviacom.com Joeri Van den Bergh @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com