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From co-creation to structural collaboration at Best of ESOMAR Germany

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From co-creation to structural collaboration: How online customer communities reshape business by Tom De Ruyck (Head of Consumer Consulting Boards at InSites Consulting), presented at the Best of …

From co-creation to structural collaboration: How online customer communities reshape business by Tom De Ruyck (Head of Consumer Consulting Boards at InSites Consulting), presented at the Best of ESOMAR event in Frankfurt (DE) on Monday February 17, 2014.

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  • 1. @tomderuyck
  • 2. @tomderuyck
  • 3. @tomderuyck
  • 4. @tomderuyck
  • 5. @tomderuyck
  • 6. @tomderuyck
  • 7. @tomderuyck
  • 8. @tomderuyck
  • 9. @tomderuyck
  • 10. @tomderuyck
  • 11. #1 @tomderuyck Communities can be representative
  • 12. @tomderuyck
  • 13. #2 @tomderuyck The more participants, the better
  • 14. @tomderuyck
  • 15. #3 @tomderuyck They are not in it for the money
  • 16. @tomderuyck
  • 17. #4 @tomderuyck Gamified research is only nice for the partcipant
  • 18. @tomderuyck
  • 19. #5 @tomderuyck Projective/creative techniques are too difficult online
  • 20. @tomderuyck
  • 21. #6 @tomderuyck Mobile gives you more of the same
  • 22. @tomderuyck
  • 23. #7 @tomderuyck Members can help you in doing a better job as a researcher
  • 24. @tomderuyck
  • 25. @tomderuyck
  • 26. @tomderuyck
  • 27. @tomderuyck
  • 28. Managing Partner & Head of Consumer Consulting Boards @tomderuyck tom@insites-consulting.com

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