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From clever to intelligent

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From clever to intelligent by Hakim Zemni (Managing Director InSites Consulting Belgium), presented at Trends Night on February 4, 2014 in Antwerp (BE).

From clever to intelligent by Hakim Zemni (Managing Director InSites Consulting Belgium), presented at Trends Night on February 4, 2014 in Antwerp (BE).

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  • 1. Thanks for having me! Managing Director @InSites Consulting @hakimzemni hakim@insites-consulting.com be.linkedin.com/in/hakimzemni I have a passion for media, politics, music & movies. I am happily married, a proud dad of 2, and a mediocre soccerplayer  I am often described as ‘an opinion on 2 legs’ I love my job because I’m fascinated by the question “why do people do what they do?”
  • 2. @HakimZemni
  • 3. @HakimZemni
  • 4. From social To private @HakimZemni
  • 5. From social to private @HakimZemni
  • 6. Heard about this one already? @HakimZemni
  • 7. Our no-longer-blind-spot In today’s reality, when something is free, YOU are the product. @HakimZemni
  • 8. The indie data movement Own your digital self. @HakimZemni
  • 9. Cloaking Defacing. De-sharing. De-leting. @HakimZemni
  • 10. The members formerly known as… Q: Were you a member but not longer on one of the following social media? 10% 14% n= 244 @HakimZemni
  • 11. Digital guardians @HakimZemni
  • 12. From smartphones to blackphones Preinstalled, without hooks to carriers or vendors. @HakimZemni
  • 13. From Big Data To Enoughness @HakimZemni
  • 14. Enoughness Enoughness. I am enough. You are enough. There is enough. @HakimZemni Brands talk big about Big Data, but most of them can’t even handle Small Data.
  • 15. Enoughness = No Data Seconds of gratification. @HakimZemni
  • 16. Enoughness = Private Data No names. Just quotes. Likes&conversations. 2,5 billion views/month. Teens love it. @HakimZemni
  • 17. From free data to fair data Import. Share. Be Embedded. Be Credited. Give your price. Earn money/view. @HakimZemni
  • 18. From big data to dada data Spoof or it didn’t happen. #Spoof #shred @HakimZemni
  • 19. Enoughness = Dada Data Inventor of the #Belfie. Most.Instagrammed.Ass.Ever. @HakimZemni
  • 20. From real time to @HakimZemni
  • 21. From content to evergreen content Impact. Presocial. Time. Impact. Social. Time. Impact. Evergreen. Time.
  • 22. Animated marketing @HakimZemni
  • 23. Clickbait copy or PayWalls? @HakimZemni
  • 24. Clickbait copy or PayWalls? A. 1,1% B. 4,3% C. 7,2% @HakimZemni
  • 25. Clickbait copy! A. 1,1% B. 4,3% C. 7,2% > @HakimZemni
  • 26. Public Data Private Data Big Data Enoughness @HakimZemni
  • 27. @HakimZemni
  • 28. From Denial To Wake-up @HakimZemni
  • 29. The impact of the crisis Does the economic crisis have an impact on the way you live? @HakimZemni
  • 30. The impact of the crisis 2 out of 3 Gen Y’ers experience the impact of the crisis. 68% 41% still lives at home. @HakimZemni
  • 31. The delay of impact @HakimZemni
  • 32. Bankruptcy Alert 16% of Flemish SME’s have a ‘high-risk-profile’. (UNIZO, 2013) @HakimZemni
  • 33. From Wake-up To Start-up @HakimZemni
  • 34. There is hope! @HakimZemni
  • 35. The Unicorn Club-dream U.S.-based software companies started since 2003 and valued at over $1 billion. (techcrunch) @HakimZemni
  • 36. Who are they? @HakimZemni
  • 37. Missed opportunity? 0 since 2011 @HakimZemni
  • 38. The start-up shift. From… To… Europe Silicon Valley Asia @HakimZemni
  • 39. Silicon Valley or not? FRA GER @HakimZemni UK SUO
  • 40. Silicon Valley is no longer Death Valley Europe. Lose the puppy eyes. @HakimZemni
  • 41. What’s with these shoes? @HakimZemni
  • 42. It’s the future, stupid @HakimZemni
  • 43. The I Can Print it-dream @HakimZemni
  • 44. The Maker Movement-dream Concept. Print. Assemble. Recycle. Make. Idea. Sell. Marketing & Pre-sales start here. @HakimZemni Average Cycle time A few weeks to months
  • 45. MIY #BuildYourOwn. #FriendlyElectronics. @HakimZemni
  • 46. To Shutdowns @HakimZemni
  • 47. Stuff is disappearing, man. @HakimZemni
  • 48. Stuff is disappearing, man. @HakimZemni
  • 49. Will everything disappear? Your product is a feature on our platform! @HakimZemni
  • 50. Tenacious Technologies 250% increase since 2002. 37% of all albums sold were vinyl in the Week of Vinyl. 244.000 vinyl albums still sold every week. @HakimZemni
  • 51. From Shutdowns to @HakimZemni
  • 52. If you think you can do better than banks, now is your time to try! @HakimZemni
  • 53. The icon(s) of the newconomy @HakimZemni
  • 54. Newconomy #smartsaving #FromSupplyDemandtoDemandSupply @HakimZemni
  • 55. Public Data Private Data Denial Big Data Enoughness Start-up @HakimZemni Wake-up Newconomy
  • 56. Where are you now? ‘Pinwhat? Snapwhat? Tumbwhat? Instawhat?’ ‘We’re on Facebook and Twitter’. ‘Social Media?’ 2006-’07 2010 2012-’13 2008-’09 2011 2014 ‘We gotto do something’. ‘We have a strategy’. ‘Time for a strategy, again’. @HakimZemni
  • 57. Battle of the Teens @HakimZemni
  • 58. Social media mixology Time to cook up your social media cocktail. @HakimZemni
  • 59. Based on target group women. business. 30+ affluents. @HakimZemni
  • 60. Based on your brand/positioning Creative Industry. Service Industry. #inspirational #customerexperience @HakimZemni
  • 61. Based on your independence @HakimZemni
  • 62. Public Data Private Data Denial Big Data Enoughness Start-up Innovation Presence @HakimZemni Wake-up Newconomy Consolidation Mixology
  • 63. Mouthcorner marketing
  • 64. Co-always
  • 65. Co-everything! How’s school?
  • 66. Co-Everything? Yes, they can
  • 67. Public Data Private Data Denial Big Data Enoughness Start-up Co-sometimes Co-creation Co-always Innovation Co-everything Presence @HakimZemni Wake-up Newconomy Consolidation Mixology
  • 68. #takeaways Help consumers to help you. For real. Prepare yourself for a shutdown by a startup. Big Data is great, Big Insights are better. @HakimZemni
  • 69. Thanks for having me! Managing Director @InSites Consulting Questions, feedback, remarks? hakim@insites-consulting.com @hakimzemni be.linkedin.com/in/hakimzemni

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