• Like

Cooking with communities: Creative research for meaningful insights

  • 366 views
Uploaded on

Cooking with communities: Creative research for meaningful insights, presented at the AMSRS Conference in Sydney (AU) by Annelies Verhaeghe on September 5, 2013.

Cooking with communities: Creative research for meaningful insights, presented at the AMSRS Conference in Sydney (AU) by Annelies Verhaeghe on September 5, 2013.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
366
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
3
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Cooking with communities Creative research for meaningful insights Annelies Verhaeghe Head of research Innovation InSites Consulting
  • 2. My food obsession annaliezzeAMSRS National conference 2013
  • 3. What if... annaliezzeAMSRS National conference 2013
  • 4. annaliezze What if... WednesdayTuesdayMonday Thursday Friday Saturday Sunday AMSRS National conference 2013
  • 5. What if... annaliezzeAMSRS National conference 2013
  • 6. annaliezzeAMSRS National conference 2013 What if...
  • 7. annaliezzeAMSRS National conference 2013 What if...
  • 8. A new Research exciting dish Communities annaliezzeAMSRS National conference 2013
  • 9. annaliezzeAMSRS National conference 2013 Democratizing research
  • 10. annaliezzeAMSRS National conference 2013 Consumer consulting boards
  • 11. #1 Be where the action is annaliezzeAMSRS National conference 2013
  • 12. annaliezzeAMSRS National conference 2013 #2 Playing instead of paying for attention
  • 13. annaliezzeAMRS National conference 2013
  • 14. annaliezzeAMSRS National conference 2013 #3 A connected world
  • 15. #4 Research as a touchpoint annaliezzeAMSRS National conference 2013
  • 16. annaliezzeAMSRS National conference 2013 #5 The power is in the mix
  • 17. annaliezzeAMSRS National conference 2013 #6 Beyond words
  • 18. annaliezzeAMSRS National conference 2013 Are we still meaningful?
  • 19. annaliezzeAMSRS National conference 2013 Witnesses of a gravitational shift
  • 20. What we do with people is as important as what we ask them annaliezzeAMSRS National conference 2013
  • 21. 1. Filling our Blind spots annaliezzeAMSRS National conference 2013
  • 22. Crowd interpretation
  • 23. 2. From input to execution annaliezzeAMRS National conference 2013
  • 24. 3. Behavioural change annaliezzeAMSRS National conference 2013
  • 25. 4. From marketing to people ... To marketing through people annaliezzeAMRS National conference 2013
  • 26. 2626 51% brand enthusiasts through our research annaliezzeAMRS National conference 2013
  • 27. Meet (y)our New Colleguages! annaliezzeAMSRS National conference 2013
  • 28. annaliezzeAMRS National conference 2013 A paradigm shift
  • 29. Annelies Verhaeghe Head of research Innovation InSites Consulting annelies@insites.eu @annaliezze