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BEST
KIDS@
Succesfull Ads
for 8-12 year olds
@HakimZemni
I have a passion for media, politics, music & movies. I am happily married, a proud
dad, a mediocre soccerplayer and a gre...
May 2014, online questionnaire
n=253 8-12 year olds
50/50 boys & girls
50/50 Vlaanderen & Wallonië
30 commercials
@hakimze...
30
Commercials?
Period: April 2013 – March 2014
Aired on:
&
Shortlisted by a professional jury
(Viacom – SBS – Media Agenc...
Building
Blocks
@hakimzemni
LIKEABILITY
How likeable was the commercial?
@hakimzemni
PERSUASION
How persuasive was the commercial?
@hakimzemni
SHAREABILITY
How likely are you going to talk about or share this commercial online?
@hakimzemni
LIKEABILITY
PERSUASION SHAREABILITY
@hakimzemni
LIKEABILITY
PERSUASION SHAREABILITY
Benchmarks (/10)
6,8
6,5 5
May 2014, online questionnaire
n=253 8-12 year olds
@hakimz...
And the nominees are… (in random order)
@hakimzemni
Nintendo
@hakimzemni
Nintendo
J’aime les frères Luigis
depuis très longtemps.
Je veux la Nintendo.
Maintenant. Aujourd’hui.
C’est nouveau. Je
s...
Kellogg’s Trésor
@hakimzemni
L’appli téléphone est super
aussi. Et gratuit.
Ils sont fous ces trésors.
Les corn flakes bougent.
C’est marrant.
Ca me fa...
Electrabel
@hakimzemni
Electrabel
De puppies zijn net babies.
Zoooo schattig xxx
Ik heb zelf zo’n hondje.
Lijkt wel of het mijn hondje
is die in ...
LIKEABILITY
PERSUASION
SHAREABILITY
76% watches at least 1hr/day TV
May 2014, online questionnaire
n=253 8-12 year olds
Th...
And the winner is…
@hakimzemni
Kellogg’s Trésor
@hakimzemni
BEST
KIDS@
Succesfull Ads
for 8-12 year olds
@HakimZemni
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Best Kids @ Award

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Best Kids @ Award by Hakim Zemni, Managing Director InSites Consulting Belgium at the VIACOM Identify Kids Day on Thursday June 5, 2014 in Technopolis (Mechelen - BE).

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Transcript of "Best Kids @ Award"

  1. 1. BEST KIDS@ Succesfull Ads for 8-12 year olds @HakimZemni
  2. 2. I have a passion for media, politics, music & movies. I am happily married, a proud dad, a mediocre soccerplayer and a great facebookfriend  I am often described as ‘an opinion on 2 legs’. I love my job because I’m fascinated by the question “why do people do what they do?” hakim@insites-consulting.com @hakimzemni be.linkedin.com/in/hakimzemni @hakimzemni THANKS FOR HAVING ME @hakimzemni
  3. 3. May 2014, online questionnaire n=253 8-12 year olds 50/50 boys & girls 50/50 Vlaanderen & Wallonië 30 commercials @hakimzemni BEST KIDS@
  4. 4. 30 Commercials? Period: April 2013 – March 2014 Aired on: & Shortlisted by a professional jury (Viacom – SBS – Media Agencies) @hakimzemni
  5. 5. Building Blocks @hakimzemni
  6. 6. LIKEABILITY How likeable was the commercial? @hakimzemni
  7. 7. PERSUASION How persuasive was the commercial? @hakimzemni
  8. 8. SHAREABILITY How likely are you going to talk about or share this commercial online? @hakimzemni
  9. 9. LIKEABILITY PERSUASION SHAREABILITY @hakimzemni
  10. 10. LIKEABILITY PERSUASION SHAREABILITY Benchmarks (/10) 6,8 6,5 5 May 2014, online questionnaire n=253 8-12 year olds @hakimzemni
  11. 11. And the nominees are… (in random order) @hakimzemni
  12. 12. Nintendo @hakimzemni
  13. 13. Nintendo J’aime les frères Luigis depuis très longtemps. Je veux la Nintendo. Maintenant. Aujourd’hui. C’est nouveau. Je suis au courant maintenant. @hakimzemni
  14. 14. Kellogg’s Trésor @hakimzemni
  15. 15. L’appli téléphone est super aussi. Et gratuit. Ils sont fous ces trésors. Les corn flakes bougent. C’est marrant. Ca me fait rigoler. Kellogg’s Trésor @hakimzemni
  16. 16. Electrabel @hakimzemni
  17. 17. Electrabel De puppies zijn net babies. Zoooo schattig xxx Ik heb zelf zo’n hondje. Lijkt wel of het mijn hondje is die in de spot zit. Is een vervolg op vorige spots @hakimzemni
  18. 18. LIKEABILITY PERSUASION SHAREABILITY 76% watches at least 1hr/day TV May 2014, online questionnaire n=253 8-12 year olds The product is the king. Tell them something they don’t know yet. Identification & recognition are key. Animation & antropomorphism. Comedy rules. Link it to an app/technology. When in doubt, get a pet. @hakimzemni
  19. 19. And the winner is… @hakimzemni
  20. 20. Kellogg’s Trésor @hakimzemni
  21. 21. BEST KIDS@ Succesfull Ads for 8-12 year olds @HakimZemni
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