Best Kids @ Award

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Best Kids @ Award

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Best Kids @ Award by Hakim Zemni, Managing Director InSites Consulting Belgium at the VIACOM Identify Kids Day on Thursday June 5, 2014 in Technopolis (Mechelen - BE). ...

Best Kids @ Award by Hakim Zemni, Managing Director InSites Consulting Belgium at the VIACOM Identify Kids Day on Thursday June 5, 2014 in Technopolis (Mechelen - BE).

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  • 1. BEST KIDS@ Succesfull Ads for 8-12 year olds @HakimZemni
  • 2. I have a passion for media, politics, music & movies. I am happily married, a proud dad, a mediocre soccerplayer and a great facebookfriend  I am often described as ‘an opinion on 2 legs’. I love my job because I’m fascinated by the question “why do people do what they do?” hakim@insites-consulting.com @hakimzemni be.linkedin.com/in/hakimzemni @hakimzemni THANKS FOR HAVING ME @hakimzemni
  • 3. May 2014, online questionnaire n=253 8-12 year olds 50/50 boys & girls 50/50 Vlaanderen & Wallonië 30 commercials @hakimzemni BEST KIDS@
  • 4. 30 Commercials? Period: April 2013 – March 2014 Aired on: & Shortlisted by a professional jury (Viacom – SBS – Media Agencies) @hakimzemni
  • 5. Building Blocks @hakimzemni
  • 6. LIKEABILITY How likeable was the commercial? @hakimzemni
  • 7. PERSUASION How persuasive was the commercial? @hakimzemni
  • 8. SHAREABILITY How likely are you going to talk about or share this commercial online? @hakimzemni
  • 9. LIKEABILITY PERSUASION SHAREABILITY @hakimzemni
  • 10. LIKEABILITY PERSUASION SHAREABILITY Benchmarks (/10) 6,8 6,5 5 May 2014, online questionnaire n=253 8-12 year olds @hakimzemni
  • 11. And the nominees are… (in random order) @hakimzemni
  • 12. Nintendo @hakimzemni
  • 13. Nintendo J’aime les frères Luigis depuis très longtemps. Je veux la Nintendo. Maintenant. Aujourd’hui. C’est nouveau. Je suis au courant maintenant. @hakimzemni
  • 14. Kellogg’s Trésor @hakimzemni
  • 15. L’appli téléphone est super aussi. Et gratuit. Ils sont fous ces trésors. Les corn flakes bougent. C’est marrant. Ca me fait rigoler. Kellogg’s Trésor @hakimzemni
  • 16. Electrabel @hakimzemni
  • 17. Electrabel De puppies zijn net babies. Zoooo schattig xxx Ik heb zelf zo’n hondje. Lijkt wel of het mijn hondje is die in de spot zit. Is een vervolg op vorige spots @hakimzemni
  • 18. LIKEABILITY PERSUASION SHAREABILITY 76% watches at least 1hr/day TV May 2014, online questionnaire n=253 8-12 year olds The product is the king. Tell them something they don’t know yet. Identification & recognition are key. Animation & antropomorphism. Comedy rules. Link it to an app/technology. When in doubt, get a pet. @hakimzemni
  • 19. And the winner is… @hakimzemni
  • 20. Kellogg’s Trésor @hakimzemni
  • 21. BEST KIDS@ Succesfull Ads for 8-12 year olds @HakimZemni