Avoiding the collaboration hangover

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Avoiding the collaboration hangover: 5 ways to make consumers part-time employees of a company by Anouk Willems (InSites Consulting), presented at the iCommunity Summit on Wednesday April 16, 2014 in Bucharest (RO).

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Avoiding the collaboration hangover

  1. 1. AVOIDING THE COLLABORATION hangover 5 ways to make consumers part-time employees of a company By Anouk Willems
  2. 2. Hi! I’m Anouk 27 years old, living in Utrecht (NL). Working as Research Innovation Manager at InSites for 4 years, of which the last 2,5 years in our R&D team. Master degree in Marketing. Working for global brands like Unilever, eBay and Heinz. On a mission to connect brands with consumers to develop cool stuff! Besides working at InSites, I’m co-founder of DIY community ‘Klustips’ (2009). @AnoukW1
  3. 3. @AnoukW1
  4. 4. CONSUMERS GO BEHIND THE scenes @AnoukW1
  5. 5. THEY BECOME part-time EMPLOYEES @AnoukW1
  6. 6. 5 CHALLENGES OF HAPPINESS employee @AnoukW1
  7. 7. THE PARADOX OF purpose 1. @AnoukW1
  8. 8. Know where to start @AnoukW1
  9. 9. Identify the objectives @AnoukW1
  10. 10. Challenge accepted?! @AnoukW1
  11. 11. We’re on a mission @AnoukW1
  12. 12. purpose Clarify the goal(s) of your community for sustainable use. 5 CHALLENGES @AnoukW1
  13. 13. THE COLLABORATION hangover 2. @AnoukW1
  14. 14. SOME ARE MORE THAN OTHERS extreme @AnoukW1
  15. 15. Feedback is a painkiller @AnoukW1
  16. 16. Make impact tangible @AnoukW1
  17. 17. purpose impact Be open in sharing feedback and make it tangible 5 CHALLENGES @AnoukW1
  18. 18. IS THE NEW NORMAL Engage 3. @AnoukW1
  19. 19. HEY MISTER DJ! @AnoukW1
  20. 20. MIX IT right @AnoukW1
  21. 21. Deep dive activities 48 hour activities Bottom-up activities NO SOUND OF silence Time Intensity @AnoukW1
  22. 22. ALSO SURPRISE THE client @AnoukW1
  23. 23. purpose impact curious Think playlist, not checklist. The mix keeps it engaging. 5 CHALLENGES @AnoukW1
  24. 24. THE COMMUNITY IS yours or mine? 4. @AnoukW1
  25. 25. @AnoukW1
  26. 26. Making members a co-owner @AnoukW1
  27. 27. Bringing down the silos @AnoukW1
  28. 28. Install the Consumer Ambassador Team @AnoukW1
  29. 29. purpose impact curious belonging Make the community co-owned for both consumer and company. 5 CHALLENGES @AnoukW1
  30. 30. IT’S NOT ABOUT THE money …IS IT? 5. @AnoukW1
  31. 31. Beware of the goldrush effect+33% *Results from motivation study among 763 members of 11 long-term communities @AnoukW1
  32. 32. The value of the community @AnoukW1
  33. 33. Make it a habit @AnoukW1
  34. 34. @AnoukW1
  35. 35. @AnoukW1
  36. 36. @AnoukW1
  37. 37. purpose impact curious belonging rewards Prevent a gold rush. Measure the value and celebrate success 5 CHALLENGES @AnoukW1
  38. 38. 3 takeaways @AnoukW1
  39. 39. linkedin.com/in/anoukwillems @anoukw1 anouk@insites-consulting.com www.insites-consulting.com Anouk Willems Research Innovation Manager

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