ING Student House

ING Student HouseING Studentenhuis Barbera van der Wal, Senior Research Manager – ING Reta Barbera van der Wal Senior Research Manager ING Retail

Marketing challenge “ Our marketing challenge was to gain experience with an online community as research tool in order to obtain customer insights, to test marketing ideas and to co- “ create with the target group. . Barbera van der Wal Senior Research Manager – ING Retail

How did InSites Consulting contribute as ‘change agent’? “ InSites Consulting has contributed to a successful pilot by supporting us through all stages of the community with their expertise in the matter. Amongst other things they created a lovely and target group-oriented community, helped us with the recruitment and kindled the enthusiasm of 150 student-community members, ensured the community moderation for 10 consecutive weeks, reported a mountain of input, and helped us one step forward in two internal workshops. “ Barbera van der Wal Senior Research Manager – ING Retail

“InSites Consulting has a lot of expertise in-house,they are deeply involved in their projects and doeverything possible to bring them to a successful end,so that we can obtain as much added value as “possible for our organisation. Barbera van der Wal Senior Research Manager – ING Retail

ING Student House

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