• Share
  • Email
  • Embed
  • Like
  • Private Content
Improving the flight experience: Understanding and listening to frequent flyers (by InSites Consulting for AirFrance KLM)
 

Improving the flight experience: Understanding and listening to frequent flyers (by InSites Consulting for AirFrance KLM)

on

  • 1,422 views

Improving the flight experience: Understanding and listening to frequent flyers by InSites Consulting for AirFrance KLM. Presented early June 2012 at the Smartees Seminar on Research Communities.

Improving the flight experience: Understanding and listening to frequent flyers by InSites Consulting for AirFrance KLM. Presented early June 2012 at the Smartees Seminar on Research Communities.

Statistics

Views

Total Views
1,422
Views on SlideShare
1,398
Embed Views
24

Actions

Likes
3
Downloads
22
Comments
0

2 Embeds 24

http://www.insights-qualitativos.com 23
http://anniemaessen.nl 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Improving the flight experience: Understanding and listening to frequent flyers (by InSites Consulting for AirFrance KLM) Improving the flight experience: Understanding and listening to frequent flyers (by InSites Consulting for AirFrance KLM) Presentation Transcript

    • Improving the flight experienceUnderstanding & listening to frequent flyers Thomas Troch Senior Research Innovator @ InSites Consulting Presented at the Smartees Seminar on Research Communities InSites Consulting | Rotterdam, 12.06.2012
    • Senior Research Innovator 2011-currentInSites ConsultingResearch Consultant 2010-2011InSites ConsultingMaster in Product Development 2005-2010Artesis University College of Antwerp thomas@insites-consulting.com @thomastroch Nice to meet you
    • Imagine…
    • For complex situations involving multiple stakeholders, keycustomers can help youto make the difference.
    • Phase 1 InsightmentObservation leads to insight discovery
    • Phase 2 Ideation &Concept Development InsightmentDiscussions placing insights in perspectiveIdea generation by frequent travellers
    • Phase 3 Ideation &Concept Development Validation InsightmentQuantitative and emotional validation of 4 selectedconcepts
    • Phase 1 InsightmentObservation leads to insight discovery
    • Connecting the dots
    • Ideation by Air France and KLM
    • Phase 2 Ideation &Concept Development InsightmentDiscussions placing insights in perspectiveIdea generation by frequent travellers
    • Understanding customer expectations WOW actual experience UGH expected experience
    • Phase 3 Ideation &Concept Development Validation InsightmentQuantitative and emotional validation of 4 selectedconcepts
    • Concept casino
    • Concept re-writing
    • To concludeInvolving consumers connects multiple stakeholdersand demystifies the front end of innovation.Key customers are an important ‘partner in crime’in reaching competitive advantage.It’s not about delivering slides,it‘s about making research actionable.
    • Thanks! +32 494 867 081 thomas@insites-consulting.com @thomastroch http://be.linkedin.com/in/thomastroch Contact