Health smartees 2010

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On June 17th InSites Consulting launched the second edition of the Health Smartees. Including the InSites 2010 Health study, Social media use in health.

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Health smartees 2010

  1. 1. 2010 HEALTH SMARTEES 2010, June 17 WELCOME @ InSites Consulting Taking Health Research Forward
  2. 2. 2010 09.00 – 09.30 : Breakfast 09.30 – 09.35 : Welcome @ our 2010 Health SMARTEES The agenda of the day Saartje Van den Branden, Research Manager Health, InSites Consulting 09.35 – 10.30 : How to engage in the conversation with empowered patients? SCOOP! Results of the Global Health Study 2010 Magali Geens, Research Director Health, InSites Consulting Including latest search data by Google Healthcare by Julia Loncar, Industry Manager, Google Healthcare (EXCUSED – No permit to travel) 10.30 – 11.00 : Coffee Break 11.00 – 11.30 : Using Social Media Nethnography in Health Research Tapping into conversations of connected patients and caregivers Prof. Dr. Niels Schillewaert, Managing Partner, Head of the InSites’ ForwaR&D Lab 11.30 – 11.40: And what about Nethnography on HCP data? Tapping into HCP conversations for Nethnographic analyses Magali Geens, Research Director Health, InSites Consulting 11.40 – 12.05 : Traditional online HCP research: a real-life case An AstraZeneca prescription and forecasting study Sarah Mertens, Customer Insight Director, Intern. Marketing Organisation, AstraZeneca Carl Vandeloo, Research Manager Health, InSites Consulting © InSites Consulting 12.05 – 12.20 : QUESTIONS before drinks & sandwiches Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 2
  3. 3. 2010 Global Health Study 2010 How to engage in the conversation with empowered patients? Magali Geens Research Director Health, InSites Consulting Carl Vandeloo Research Manager Health, InSites Consulting June 2010
  4. 4. © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 4
  5. 5. Philosophy Conversation Advertising Brand
  6. 6. Philosophy Conversation Activation Brand
  7. 7. Health has many stakeholders and because of different factors, a sole focus on the HCP becomes intolerable in the future © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 7
  8. 8. Part of the focus should shift towards patients as they are stepping forward and entering the conversation about their health © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 8
  9. 9. How can we activate this empowered patient? © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 9
  10. 10. 2010 Health Study 2010 STUDY in 14 COUNTRIES WORLDWIDE Summary: 5.777 consumers (18+), representative total country population. Data collected on proprietary research panels from InSites Consulting, field in April 2010. . © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 10
  11. 11. 2010 Edition – Global 2010 How to engage in the conversation with empowered patients? 1 The internet: an important source for today's patients. 2 Connected patients ARE conversating! 3 How can the industry activate the empowered patient? © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 11
  12. 12. 2010 1 The internet: an important source for today's patients. 2 Connected patients ARE conversating! 3 How can the industry activate the empowered patient? © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 12
  13. 13. 2009 The patient action flow – Health Study 2009 Q : What were the consecutive actions you undertook after you discovered you suffered from your disorder? Waited for a while Looked for information General Practitioner Pharmacy General Practitioner Special Practitioner Something Else © InSites Consulting N Europe = 2841 / Filter = Patients suffering from at least one disorder Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 13
  14. 14. 2010 83% already used the internet to look for information on health related topics (this is 50% when corrected to the offline population) 74% Users 80% 82% 72% 70% 95% 69% 79% 97% United States 83% Brazil 93% 79% Australia 79% © InSites Consulting 87% China 93% Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 14
  15. 15. 2010 Information search How often do patients look for information about medical-related topics on the internet? In Europe, 77% already used the internet to look for health info. Which is a slight increase versus 2008 (75%). © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 15
  16. 16. 43% Male Monthly 38% Male Less than monthly 62% even looks for Female 47% Female 53% online health info 18-24 47% 18-24 53% every month 25-34 35-44 45% 43% 25-34 35-44 55% 57% 45-54 38% 45-54 62% 28% in Western Europe 55-64 40% 55-64 60% 65+ 42% 65+ 58% 72% in Asia!!! © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 16
  17. 17. 2010 Information search about YOUR DISORDER Q: Where did you already inform yourself about your disorder? A general practitioner 55% A specialist 33% Family 28% 59% Friends / acquaintances 24% Internet 23% A pharmacist 15% Health encyclopaedia (book) 12% 35% Magazines 11% (A) health article(s) I collected 8% Newspapers 7% Fellow patients Library 4% 6% 25% 23% * Remark: the data were collected via an online (A) patient folder(s) I collected 4% panel survey. The total use of the internet by patients was 40% in the sample. To avoid over- Patient organisations 2% estimation of the internet usage by patients (because the internet penetration in the sample Other 3% was 100%), the internet usage was corrected 7% based on the internet penetration in Europe. © InSites Consulting I did not look for information on my (Source = www.internetworldstats.com) 10% disease (yet) N total = 4327 / Filter = If at least one disorder. Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 18
  18. 18. Patients with the more % of patients with disorder ... who looked for online info on that disorder COMMON DISORDERS Hairloss 39% Menopause symptoms 37% use the Internet MOST Arthritis Bladder infection 33% 31% Libido impairment 30% Erectile dysfunction 29% Obesity 29% Depression 29% Heart problems 29% Stress 27% Anxiety 26% Fungal infection Hairloss 25% Sleep disorder 25% High blood pressure 24% Menopause Influenza Migraine 24% 24% Stomach problems Arthritis Warts 24% 24% Allergy 24% Bladder infection Chronic pain High cholesterol 23% 22% Bronchial infection 22% Libido impairment Diabetes 21% Sinusitis 21% Erectile dysfunction Gastroesophageal reflux disease 21% Itch 20% Muscle ache 19% Obesity Intestinal problem 19% Herpes labialis 19% © InSites Consulting Depression Headache 19% Heartburn 17% Asthma 16% Hearth problems N total = min 30 / Filter = © InSites Consulting, 2010. 19 Health Study 2010 | How to engage in the conversation with empowered patients |% within people with that disorder
  19. 19. © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 20
  20. 20. © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 21
  21. 21. People consulting the INTERNET about their disorder most often rely on… . © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 22
  22. 22. 2010 1 Search engines! . 95% Country level Belgium 94% Netherlands 94% France 89% Germany 95% Switzerland 96% United Kingdom 95% Spain 97% Italy 97% Romania 96% Russian 97% Federation United States 81% Brazil 97% Australia 95% © InSites Consulting China 93% Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 23
  23. 23. © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 24
  24. 24. © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 25
  25. 25. No sponsored links bought by pharmaceutical companies © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 26
  26. 26. No sponsored links bought by pharmaceutical companies © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 27
  27. 27. People consulting the INTERNET about their disorder also often rely on… . © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 28
  28. 28. 2010 2 Wikipedia! . 36% Country level Belgium 29% Netherlands 29% France 32% Germany 56% Switzerland 44% United Kingdom 38% Spain 34% Italy 43% Romania 31% Russian Federation 54% United States 25% Brazil 40% Australia 27% © InSites Consulting China 22% Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 29
  29. 29. 2010 3 Government sites . 14% Country level Belgium 12% Netherlands 6% France 8% Germany 7% Switzerland 8% United Kingdom 36% Spain 10% Italy 11% Romania 4% Russian 5% Federation United States 10% Brazil 18% Australia 23% © InSites Consulting China 33% Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 30
  30. 30. 2010 . 4 Medical portals 11% Country level Belgium 17% Netherlands 6% France 27% Germany 7% Switzerland 13% United Kingdom 10% Spain 11% Italy 7% Romania 6% Russian 7% Federation United States 30% Brazil 6% Australia 13% © InSites Consulting China 9% Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 31
  31. 31. 2010 5 Pharmaceutical sites . 10% Country level Belgium 5% Netherlands 3% France 3% Germany 12% Switzerland 6% United Kingdom 7% Spain 8% Italy 5% Romania 17% Russian Federation 21% United States 6% YOUR SITES Brazil 13% Australia 8% © InSites Consulting China 13% Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 32
  32. 32. 2010 Are the sites considered to be trustworthy? © InSites Consulting N = 1.739 / Filter : If the internet Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 33
  33. 33. 2010 Consulted websites – regional differences Q: How did you look up info about your disorder on the Internet? Which websites did you consult? 0% 25% 50% 75% 100% General search engine 95% Wikipedia 36% Government health site 14% Medical portal broader health focus 11% Pharmaceutical company website 10% Site of a health centre / hospital 9% Site of a doctor’s practice 5% Via my social network 4% 10%> Total Site of health insurance companies 4% 10%< Total Site focused on specific syndrome 3% Patient community 2% Total Blog from a medical advisor 1% Western Europe Eastern Europe Patient blog 1% Southern Europe Northern America Other 2% Southern America Australia © InSites Consulting Asia Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 34
  34. 34. 2010 Patients are most interested in the following types of content: 1 Treatment in general 2 New types of treatment 3 Side effects 4 Symptoms + impact 5 Co-morbidity © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 35
  35. 35. 2010 Which content do patients require online? Q: To what extent would you be interested in the following content of online information on your disorder? 0% 25% 50% 75% 100% Treatment in general 69% New treatments 68% Asia Side effects of medication 67% Eastern Europe Symptoms of the disorder I suffer 65% South America Impact disease on quality of life 60% stronger Other disorders that typically co- interest 59% occur with my disorder Price 46% Specific brands of medication 45% Health care professionals 45% Total Western Europe Reimbursement 37% Eastern Europe Southern Europe Health insurance companies 24% Northern America Southern America Australia © InSites Consulting 10%> Total Asia 10%< Total Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 36
  36. 36. 2010 Which content do patients require online? Q About which topics did youever read information online about your disorder? Q To what extent would you be interested in the following content of online information on your disorder? 100% Interest in online content Important 90% content 80% New treatments Treatment in general 70% Side effects of medication Symptoms of the disorder I Other disorders that typically suffer from 60% co-occur with my disorder Impact disease on quality of life Average 50% Specific brands of medication Price Health care professionals 40% Reimbursement 30% In general, patients Health insurance companies tend to find the info 20% they are looking for... 10% Less 0% pertinent Average 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ever read online © InSites Consulting N Europe = 1.739 / Filter : If the internet is used for info on a disorder Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 37
  37. 37. 2010 Conversation 1 The internet: an important source for today's patients. 2 Connected patients are CONVERSATING! 3 How can the industry activate the empowered patient? © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 38
  38. 38. 2010 Patients interact outside of the doctor’s cabinet Q: To what extent do you agree with the following statements? (Top 2% agreement) Half of the 0% 25% 50% 75% consumers 100% When I feel something related to my health, I 49% DISCUSS discuss this with my family and/or friends about their When my doctor makes a health diagnosis, I check it with 31% my family and/or friends online and/or offline When I feel something, 14% I discuss this with other patients Total Western Europe When my doctor makes Eastern Europe a diagnosis, I check it 12% Southern Europe with other patients Northern America Southern America Australia © InSites Consulting 10%> Total Asia 10%< Total N = 5.777 / Filter : No filter applied Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 39
  39. 39. 2010 Ever shared online information . Country level 12% 30% Belgium Netherlands 15% France 27% Germany 17% Switzerland 16% United Kingdom 17% Spain 24% Italy 37% Romania 32% Russian Federation 52% United States 19% Brazil 45% Australia 15% © InSites Consulting China 76% Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 40
  40. 40. 2010 Patients interact outside of the doctor’s cabinet Q: About which topics did you ever share information online concerning your disorder? Asian patients SHARED TOPICS 0% 25% 50% share more in 75% 100% Treatment in general general. 49% Symptoms of the disorder I suffer 46% New treatments 41% Americans Impact disease on quality of life Side effects of medication 40% 40% share more info Other disorders that typically co- occur with my disorder 29% on prices. Specific brands of medication 25% Price 24% Health care professionals 20% Total Western Europe Reimbursement 9% Eastern Europe Southern Europe Health insurance companies 6% Northern America Southern America Other Australia © InSites Consulting 3% 10%> Total Asia N = 1.286 / Filter : If at least one disorder and shared information 10%< Total Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 41
  41. 41. 2010 Patients interact outside of the doctor’s cabinet Q: Via which of the following channels did you ever share information online about your disorder? In Asia 0% 25% 50% 75% people 100% Via online fora/discussion boards/communities 14% share Via a social online more. 13% encyclopedia (Wikipedia) They also Via a personal site or blog 9% use Via social networks (Hyves, Facebook, Netlog, 7% more MySpace…) Via movie sharing 4% channels. networks (YouTube, Daily motion, Vimeo...) 2% Total Other Western Europe Eastern Europe Southern Europe None of the above 70% Northern America Southern America Australia © InSites Consulting 10%> Total Asia N = 1.286 / Filter : If at least one disorder and shared information 10%< Total Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 42
  42. 42. 2010 Asian and Western European users are each others’ opposites when looking at their online behaviour! 79% of West European people are more open in person vs. online, which is only the case amongst 45% of Asian people. © InSites Consulting (c) InSites Consulting, Social network study 2010 : freely available on request! Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, Filter = If 43 N Global = 2065 / 2010. user
  43. 43. 2010 62% of online patients is active on social networks 56% 57% Users 70% 52% 68% 72% 61% 64% 59% United States 68% Brazil 77% 68% Australia 61% © InSites Consulting 68% China 45% N = 4.327 / Filter : If at least one disorder Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 44
  44. 44. 2010 Type of friends patients have online Q: Which of the following friends are present in your online social network? 16% of social network users is 0% 25% 50% 75% connected with 100% People with the same disorder that I have, fellow patients that I know from the real world and I 16% they know have a lot of contact with in my offline life from real life. People with the same disorder that I have, 12% connects with that I do not know from the real 12% patients they do world not know. People with the same disorder that I have, Total and that I met offline, Western Europe 6% but I don’t have a lot Eastern Europe of contact with in my Southern Europe offline life Northern America Southern America Australia © InSites Consulting 10%> Total Asia N = 2.690 / Filter : If at least one disorder and member of a social network 10%< Total Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 45
  45. 45. 2010 Popular social networks to share information about diseases Q On which of the following social networks did you read / share information about your disease? 15% Share information 10% Facebook, and to a lesser extent Twitter, MySpace and Windows Live Spaces are the most common networks to read/share info on diseases, 5% since they are also most commonly used in general. Average 0% Average 0% 5% 10% 15% 20% 25% Read information © InSites Consulting N = 2.690 / Filter : If at least one disorder and member of a social network Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 46
  46. 46. 2010 © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 47
  47. 47. © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 48
  48. 48. © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 49
  49. 49. © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 50
  50. 50. 2010 Frequency of sharing information via social networks Q: How often do you share information about your disease on the following social networks? Regularly Friendfeed 3% 53% 16% 18% 9% 56% n = 30 Flickr n = 20 14% 33% 33% 5% 15% 47% LinkedIn 9% 35% 14% 13% 29% 44% n = 21 XING 10% 31% 23% 22% 14% 41% n = 22 Hyves 4% 28% 19% 20% 29% 32% n = 25 MySpace 6% 20% 31% 30% 13% 26% n = 100 Netlog 9% 14% 17% 25% 35% 23% n = 54 Twitter 9% 13% 36% 35% 7% 22% n = 111 Windows Live Spaces 7% 12% 29% 33% 19% 19% n = 112 Facebook 4% 10% 28% 28% 30% 14% n = 354 Other 4%1% 28% 27% 41% 5% n = 86 Very often Regularly Now and then Rarely Hardly ever © InSites Consulting N = 2.690 / Filter : If at least one disorder and member of a social network Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 51
  51. 51. © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 52
  52. 52. 2010 33% of online patients read about their disease on communities 49% 36% Users 14% 25% 31% 72% 17% 24% 25% United States 34% Brazil 47% 31% Australia 26% © InSites Consulting 34% China 59% N = 4.327 / Filter : If at least one disorder Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 53
  53. 53. © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 54
  54. 54. © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 55
  55. 55. 2010 © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 56
  56. 56. 2010 Community membership and participation Q: Are you member of any of the following communities on your disorder? Q: On which of the following communities did you read information about your disorder? Q: On which of the following communities did you share information about your disorder? Member Read Share A community organized by a pharmaceutical company 3% 9% & 5% A community organized by a patient organization 4% 8% & 6% A community organized by fellow patients 3% 9% & 7% Communities organized by the government 4% 7% & 4% Communities of which I do not know the organizer 3% 13% & 8% Other communities 1% 2% & 1% © InSites Consulting N = 4.327 / Filter : If at least one disorder Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 57
  57. 57. 2010 Interest in different community types Q: To what extent would you be interested in the following type of communities for patients of your disorder? 0% 25% 50% 75% 100% A community where you can ask the opinion of a An advisory 49% health care professional community A community where you by HCPs and can ask the opinion of 35% pharmaceutical pharmaceutical companies companies clearly has A community with testimonials of potential !!! 33% patients Total Western Europe A community where Eastern Europe patients can become 21% Southern Europe Northern America friends Southern America Australia © InSites Consulting 10%> Total Asia N = 4.327 / Filter : If at least one disorder 10%< Total Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 58
  58. 58. 2010 Conversation 1 The internet: an important source for today's patient! 2 Connected patients ARE conversating! 3 How can the industry ACTIVATE the empowered patient? © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 59
  59. 59. According to consumers, pharmaceutical companies should… . © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 60
  60. 60. 2010 1 Provide info in cabinet . 56% Romania 83% Russian Federation 73% Brazil 57% Belgium 57% Netherlands 57% Australia 56% United States 55% Italy 54% United Kingdom 52% Germany 51% Switzerland 48% France 48% Spain 46% China 39% © InSites Consulting Sig. Difference between countries (95%) Health Study 2010 | How to engage in the conversation with empowered 5.777 / FilterInSites Consulting, 2010. N = patients | © : No filter applied 61
  61. 61. 2010 Provide expert guidance 2 on a website 52% . Romania 76% Russian Federation 74% China 66% Italy 58% Germany 55% Brazil 55% Spain 53% United States 49% Switzerland 48% France 47% Australia 45% United Kingdom 44% Belgium 33% Netherlands 31% © InSites Consulting Sig. Difference between countries (95%) Health Study 2010 | How to engage in the conversation with empowered 5.777 / applied No filter applied 2010. N = 5.777 / Filter := patients | © InSites Consulting, N No filter Filter : 62
  62. 62. 2010 Be in constant dialogue 3 with patients 51% . Romania 76% Brazil 68% Russian Federation 65% China 60% Italy 54% Switzerland 53% Germany 53% United States 49% France 47% Spain 46% United Kingdom 37% Belgium 37% Australia 34% Netherlands 33% © InSites Consulting Sig. Difference between countries (95%) Health Study 2010 | How to engage in the conversation with empowered 5.777 / FilterInSites Consulting, 2010. N = patients | © : No filter applied 63
  63. 63. 2010 Make discussions about How can the industry engage the empowered patient? 4 The role of the industry medication possible on their site Romania 72% Russian Federation 67% 49% Brazil China United States 59% 56% 55% France 46% United Kingdom 46% Germany 46% Switzerland 44% Spain 44% Australia 44% Italy 41% Netherlands 35% Belgium 28% © InSites Consulting Sig. Difference between countries (95%) Beware: adverse Health Study 2010 | How to engage in the conversation with empowered 5.777 / FilterInSites Consulting, 2010. event reporting necessary N = patients | © : No filter applied 64
  64. 64. Q: If you consider the information you have read/already read online, how would you describe the tone of voice of this information? The majority of online conversations is positive, especially when they are about medication Negative Positive In general 19% 40% On medication 18% 50% © InSites Consulting Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 65
  65. 65. 2010 Measuring the temperature of online conversations Q: If you had a serious complaint about a pharmaceutical drug or treatment for your 5% disorder, how often would you share this information on the Internet? 10% 22% Frequency sharing complaint 19% 5% 10% (‘Only’) 5% has the intention 22% to always to share complaints 43% 19% about treatments/drugs online. Always Often 43% From time to time Hardly ever Never Always Often From time to time © InSites Consulting Hardly ever N = 4.327 Never : If at least one disorder / Filter Health Study 2010 | How to engage in the conversation with empowered patients | © InSites Consulting, 2010. 66
  66. 66. 2010 Share info on medication in social How can the industry engage the empowered patient? 5 The role of the industry encyclopedia 45% Romania Russian Federation Brazil 55% 68% 65% China 53% Germany 48% Switzerland 47% Italy 42% United States 41% Netherlands 40% United Kingdom 35% Spain 35% France 35% Australia 35% Belgium 34% © InSites Consulting Sig. Difference between countries (95%) Health Study 2010 | How to engage in the conversation with empowered 5.777 / FilterInSites Consulting, 2010. N = patients | © : No filter applied 68

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