Changing Ben & Jerry's into a consumer connect company

Changing Ben & Jerry’s intoa consumer connect companyMartijn van Kesteren, Consumer Shopper Insight Manager – Unilever Benelux

Marketing Challenge “ We wanted to make more people fan of Ben & Jerry’s ice-cream in The Netherlands and Belgium. Therefore we needed deeper insight into the user base of this funky ice-cream brand. We wanted to make use of the ideas from true Ben & Jerry’s fans and shape the “ future together. Martijn van Kesteren, Consumer Shopper Insight Manager – Unilever Benelux

How did InSites Consulting acts as a change agent? “ A closed research community – brilliantly moderated by InSites Consulting – allowed us to learn from lead users and co-create our Ben & Jerry’s marketing plans. Their team of conversation managers engaged very naturally with our fans online – I believe they even became fans themselves – to ensure high quality output. Their thorough analysis resulted in actionable insights that really fuelled our 2011 plans. They provided my marketing team a direct connection with their “ brand fans and help raise the bar in consumer focus. Martijn van Kesteren, Consumer Shopper Insight Manager – Unilever Benelux

“It is always a real pleasure working with InSitesConsulting. They go the extra mile in ensuringactionable insights as outcome of all the projects I havecommissioned to them so far. Their philosophy oftaking research forward captures it well: theyare a true “next generation” agency, with topof the bill, digital research tools which arecontinuously evolving to help reveal great insight andto come up with actionable recommendations.Therefore I believe InSites Consulting should be “awarded for Market Research Agency of the year! Martijn van Kesteren, Consumer Shopper Insight Manager – Unilever Benelux

Changing Ben & Jerry's into a consumer connect company

by InSites Consulting on Nov 18, 2011

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Changing Ben & Jerry’s into a consumer connect company — Presentation Transcript