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Pan European Health Study 2008 InSites Consulting
 

Pan European Health Study 2008 InSites Consulting

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    Pan European Health Study 2008 InSites Consulting Pan European Health Study 2008 InSites Consulting Presentation Transcript

    • Pan-European Health Study 2008 Prepared by: Magali Geens, Director Health Research, InSites Consulting Saartje Van den Branden, Health Consultant, InSites Consulting Wouter Debuysscher, Research Consultant, InSites Consulting July, 2008
    • OVERVIEW About this study How healthy are we? Stress!!!!!!!!!! To diet or not to diet ... To the doctor Doctor Google My medication And me For a personal consultation © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 2
    • OVERVIEW About this study How healthy are we? Stress!!!!!!!!!! To diet or not to diet ... To the doctor Doctor Google My medication And me For a personal consultation © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 3
    • About this study 7 European countries UK Germany France Italy Spain Netherlands Belgium Research sample 1.400 completed questionnaires 200 participants per country Sample representative for the total country population on gender & age spread (+15 yrs) Online questionnaire Made up by the Health Care Knowledge Centre (see appendix) Distributed via the proprietary online research panels by InSites Consulting (see appendix) © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 4
    • About this study Do we manage to control our Patients have massively discovered weight? What happened to sports? the internet as a source for health- How many suffer chronic pain? Is related information. Do patients act depression a problem in Europe? as doctor now with the help of How healthy are we actually? ... Doctor Google? ... I have stress, you have stress, we Are we on prescription drugs? What all have stress!!!!!!!!!! And we about generic alternatives? What mainly blame our jobs. How close is medication do we keep in our Europe to a total burn-out? What do home pharmacy? Which medication people do to relax these days? ... do we pack to go on holiday? ... Are we too fat? Or are some too „And me‟ is all about personal skinny maybe? And if people face hygiene. What products do we weight problems, are they also use, do we buy them in the acknowledged? Learn about popular supermarket or the pharmacy, how diets across Europe and more ... much do we spend on them ... Do we all have a personal general Do you want us to tell the story live? physician? What is (s)he like? Have we raised certain questions How often do visit them? Do you would like to ask us? Our Europeans trust their GP? And how contact details are included and well do GP‟s know their patients? ... we are happy to pay you a visit. © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 5
    • OVERVIEW About this study How healthy are we? Stress!!!!!!!!!! To diet or not to diet ... To the doctor Doctor Google My medication And me For a personal consultation © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 6
    • How healthy are we? On average only 45% says to have a healthy life-style. In Germany up to 66% admits to have an unhealthy way of living. 3 in 4 indicate not doing enough sports. There are no exceptions across Europe. 40% considers themselves to be overweighed. Only the Dutch & the Italians are somewhat more optimistic (around 30%), but still ... Also chronic pain seems to be a massive problem (3 out of 10). In France the problem is significantly larger (43%) compared to the other countries. Furthermore, around 20% indicates to be depressed at least occasionally. Depression is the most severe in the UK (33%) and is registered more among women. © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 7
    • How healthy are we? Q : To what extent do you agree with the following statements? (Top 2) 0% 20% 40% 60% 80% 100% I would more likely change my eating habits and lifestyle to tackle medical problems I think I have healthy eating habits I think “natural” products are better I think I have a healthy lifestyle Prevention is better than cure/I take preventative health measures such as vitamins,... I regularly enquire about health-related matters I am prepared to pay more for a healthy product 100% I go to the doctor every year for a check up I influence my family and friends when it comes down to BE NL health-related matters FR GE 80% I think I do enough sports UK SP IT I prefer to buy hypoallergenic (= allergy-free) products N (Belgium) = 200 Friends see me as a person who thinks a lot about his N (Netherlands) = 198 60% health N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None I regularly buy soy-based products N (Spain) = 211 N (Italy) = 207 40% Pan-European Health Study, © InSites Consulting 2008. 8
    • How healthy are we? Q : To what extent do you suffer from the following illnesses and disorders? (At least occasionally) 0% 20% 40% 60% 80% 100% Overweight (Obesity) Chronic pain High blood pressure 100% BE NL High cholesterol FR GE 80% UK SP IT Depression N (Belgium) = 200 N (Netherlands) = 198 60% N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 40% Pan-European Health Study, © InSites Consulting 2008. 9
    • How healthy are we? Q : To what extent do you suffer from the following illnesses and disorders? (At least occasionally) Overweight High blood pressure High cholesterol Chronic pain Depression (Obesity) I don't suffer I don't suffer I don't suffer I don't suffer I suffer I don't I suffer from... I suffer from... I suffer from... I suffer from... from... from... from... from... from... suffer Male 52% 48% 51% 48% 38% 52% 34% 52% 34% from... 50% Gender Female 48% 52% 49% 52% 62% 48% 66% 48% 66% 50% 18 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 25 6% 22% 5% 21% 11% 22% 11% 21% 17% 20% 35 10% 24% 13% 23% 19% 23% 17% 23% 24% 22% Age 45 21% 19% 24% 19% 23% 18% 18% 19% 19% 19% 55 45% 25% 43% 25% 36% 25% 38% 25% 38% 27% 70 or older 19% 11% 15% 11% 11% 12% 16% 11% 3% 13% BE 16% 14% 17% 14% 16% 13% 16% 14% 9% 14% NL 7% 15% 6% 15% 7% 16% 11% 15% 8% 14% FR 10% 15% 14% 14% 14% 14% 17% 14% 14% 14% Country GE 18% 14% 13% 15% 16% 14% 16% 14% 21% 14% UK 17% 14% 16% 14% 18% 13% 17% 14% 27% 13% SP 16% 14% 18% 14% 16% 14% 13% 15% 15% 15% IT 16% 14% 16% 14% 14% 15% 10% 15% 6% 15% How to read such table? Scores for items on the left (e.g. gender, age and country) always add up to 100%. For each of the items on top (e.g. blood pressure, cholesterol ...), both the positive answers and the negative answers are displayed, as well as how they are distributed. Significant differences between groups (e.g. age groups, sexes) are indicated in yellow. © InSites Consulting F = None Pan-European Health Study, © InSites Consulting 2008. 10
    • How healthy are we? Q : Do you smoke? (yes) 0% 20% 40% 60% 80% 100% Q : How often do you drink alcohol? Q : Are you diabetic? (yes) Smoke Less than weekly 100% At least weekly BE NL FR GE 80% UK SP IT Diabetic N (Belgium) = 200 N (Netherlands) = 198 60% N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 40% Pan-European Health Study, © InSites Consulting 2008. 11
    • How healthy are we? Tobacco Alcohol Diabetic Yes No Yes No Yes No Male 46% 49% 31% 51% 50% 48% Gender Female 54% 51% 69% 49% 50% 52% 18 - 24 0% 0% 0% 0% 0% 0% 25 - 34 21% 19% 16% 20% 5% 21% 35 - 44 28% 20% 20% 22% 11% 23% Age 45 - 54 23% 18% 22% 19% 18% 19% 55 - 69 25% 29% 31% 27% 43% 26% 70 or older 4% 15% 11% 12% 23% 11% BE 13% 14% 12% 14% 11% 14% NL 15% 14% 12% 14% 16% 14% FR 12% 15% 12% 15% 15% 14% Country GE 16% 14% 15% 14% 23% 14% UK 13% 15% 9% 15% 17% 14% SP 16% 14% 17% 14% 9% 15% IT 14% 15% 22% 13% 9% 15% Often 11% 16% 17% 14% 36% 13% High blood Sometimes 21% 22% 19% 22% 36% 21% pressure Not at all 65% 60% 59% 62% 28% 64% No idea 3% 2% 5% 2% 0% 2% Often 11% 12% 13% 12% 31% 11% High Sometimes 17% 22% 17% 21% 35% 19% cholesterol Not at all 66% 61% 63% 63% 32% 65% No idea 5% 5% 8% 4% 2% 5% Often 19% 26% 29% 23% 55% 21% Overweight Sometimes 24% 27% 26% 26% 28% 26% (Obesity) Not at all 57% 46% 43% 50% 16% 52% No idea 1% 1% 3% 1% 1% 1% Often 18% 18% 21% 17% 35% 17% Sometimes 25% 28% 29% 26% 30% 26% Chronic pain Not at all 57% 54% 47% 56% 34% 56% No idea 1% 1% 3% 1% 1% 1% Often 10% 6% 10% 7% 13% 7% Sometimes 31% 28% 28% 29% 30% 29% Depression Not at all 58% 64% 59% 63% 57% 63% No idea 1% 1% 3% 1% 1% 1% © InSites Consulting F = None Pan-European Health Study, © InSites Consulting 2008. 12
    • How healthy are we? NOT THAT HEALTHY ... And for many it takes medical problems to do something about it © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 13
    • OVERVIEW About this study How healthy are we? Stress!!!!!!!!!! To diet or not to diet ... To the doctor Doctor Google My medication And me For a personal consultation © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 14
    • Stress!!!!!!!!!! Up to 20% (GE) reports high to very high general stress levels. Women indicate relatively more stress than men. Stress significantly drops once passed the age of 55. Overall, the Dutch report least stress. However, in the Netherlands they are also least stress resistant. Work-related factors are relatively more stressing than private ones. Especially the amount of work and the job content stresses people on the work floor. Remarkable is that national politics are a major stress factor for the Italians. Also Spanish are relatively more sensitive for this. So maybe it is a Southern thing ...* The Spanish also score the highest stress levels on most work-related items. Much more than other Europeans, they have experienced burn-outs in the past. © InSites Consulting * Also in Belgium relatively high political stress levels were measured. This might be explained by the political impasse at the time of the data collection. Pan-European Health Study, © InSites Consulting 2008. 15
    • Stress!!!!!!!!!! Q : Generally speaking, how do you rate your general stress level? This refers to both stress from work as well as stress from family life. Top 2 scores: very high & high. Top 2 GE 5% 14% 31% 29% 14% 6% 20% SP 2% 16% 22% 25% 17% 17% 18% UK 5% 11% 25% 28% 22% 8% 17% BE 2% 11% 34% 28% 15% 10% 13% IT 4% 7% 33% 28% 17% 11% 11% FR 6% 5% 28% 37% 17% 7% 11% NL 1%5% 21% 19% 32% 22% 6% Very high High More on the high side More on the low side Low Very low N (Belgium) = 200 N (Netherlands) = 198 N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 16
    • Stress!!!!!!!!!! Q : How do you rate your personal stress resistance? Top 2 scores: very stress resistant and strongly stress resistant. Top 2 SP 13% 48% 27% 9% 2% 61% FR 7% 24% 50% 15% 4% 31% IT 7% 22% 49% 15% 7% 29% UK 8% 20% 48% 17% 6% 28% BE 3% 19% 47% 28% 3% 22% GE 2% 16% 43% 31% 8% 18% NL 1% 13% 34% 35% 17% 14% Very stress resistant Strongly stress resistant Moderately stress resistant Little stress resistant Not stress resistant N (Belgium) = 200 N (Netherlands) = 198 N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 17
    • Stress!!!!!!!!!! Q : Generally speaking, how do you rate your general stress level? This refers to both stress from work as well as stress from family life. Q : How do you rate your personal stress resistance? 100% Mean score 90% 80% 70% 60% Resistance 50% 40% 30% Mean score 20% 10% 0% 0% 10% 20% 30% N (Belgium) = 200 Stress level N (Netherlands) = 198 N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 18
    • Stress!!!!!!!!!! Q : To what extent do the following constitute a source of stress? (top 2) 0% 10% 20% 30% 40% 50% Relationship with partner Relationship with parents Personal Relationship with (grand)children factors Relationship with other family members Social life in general Relationship with friends Hobby/leisure time Pressure of work/amount of work Job content Professional Relationship with bosses factors Working conditions (work space, comfort, acclimatisation) Home/work traffic Relationship with customers Relationship with colleagues Travel for work 100% News coverage in the media BE NL N (Belgium) = 200 External factors N (Netherlands) = 198 International politics N (France) = 207 FR GE N (Germany) = 207 National politics 80% N (UK) = 207 UK SP N (Spain) = 211 Row with neighbours © InSites Consulting N (Italy) = 207 IT F = None 19 60% Pan-European Health Study, © InSites Consulting 2008.
    • Stress!!!!!!!!!! Q : Generally speaking, how do you rate the stress level in your professional life and in your private life? Professional 5% 12% 25% 23% 10% 7% 19% Private 3% 6% 17% 25% 16% 18% 15% Professional 1% 4% 16% 27% 7% 19% 26% Private 2%4% 12% 20% 11% 28% 22% Professional 6% 9% 17% 29% 5% 9% 26% Private 4% 4% 19% 25% 23% 15% 10% Professional 9% 12% 16% 22% 11% 10% 20% Private 4% 8% 16% 27% 18% 18% 8% Professional 4% 10% 21% 21% 9% 13% 22% Private 5% 7% 20% 26% 14% 15% 13% Professional 7% 14% 18% 18% 11% 11% 21% Private 1% 8% 16% 23% 14% 22% 16% Professional 8% 8% 21% 30% 10% 9% 15% Private 3% 5% 18% 30% 15% 16% 14% Very high High More on the high side Normal More on the low side Low Very low N (Belgium) = 200 N (Netherlands) = 198 N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 20
    • Stress!!!!!!!!!! Q : How close do you feel to a total burnout? (top 2: very close and rather close) Q : Have you suffered from a burnout over the past five years? Burnout FUTURE? Very or rather close Burnout PAST? Yes BE 13% BE 13% NL 4% NL 10% FR 10% FR 19% GE 15% GE 18% UK 16% UK 20% SP 7% SP 30% N (Belgium) = 200 N (Netherlands) = 198 IT 6% IT 14% N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 21
    • Stress!!!!!!!!!! Q : Have you already discussed your stress with your doctor? Yes. Q : What is your main way of relaxing? 0% 20% 40% 60% 80% 100% BE 38% Listening to music Reading NL 17% Talking & having fun with partner, friends Hobby FR 42% Sports, exercise GE 27% Going out (Cinema, restaurant, night club,…) Playing with the (grand)children 100% UK 28% Wellness (sauna, massage,…) BE NL FR GE Making music, singing SP 25% 80% UK SP Dancing IT IT 28% Other 60% N (Belgium) = 200 None of the above N (Netherlands) = 198 N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 40% Pan-European Health Study, © InSites Consulting 2008. 22
    • Stress!!!!!!!!!! General stress Professional stress Private stress High side Low side High side Normal Low side High side Normal Low side Male 41% 54% 46% 51% 51% 42% 50% 55% Gender Female 59% 46% 54% 49% 49% 58% 50% 45% 18 - 24 0% 0% 0% 0% 0% 0% 0% 0% 25 - 34 22% 17% 18% 21% 22% 18% 23% 19% 35 - 44 26% 19% 23% 22% 21% 24% 20% 21% Age 45 - 54 23% 17% 17% 23% 20% 20% 20% 17% 55 - 69 24% 30% 27% 26% 30% 28% 27% 28% 70 or older 5% 17% 15% 8% 7% 10% 10% 15% BE 16% 13% 15% 13% 11% 14% 14% 14% NL 9% 17% 12% 16% 18% 14% 11% 16% FR 13% 15% 15% 17% 10% 13% 14% 16% Country GE 18% 12% 15% 13% 15% 13% 16% 15% UK 14% 14% 15% 12% 15% 16% 14% 12% SP 14% 15% 16% 11% 16% 15% 13% 15% IT 15% 14% 13% 18% 14% 14% 17% 13% Often 15% 14% 16% 14% 12% 16% 16% 12% High blood Sometimes 21% 22% 23% 20% 21% 21% 20% 24% pressure Not at all 61% 61% 59% 64% 65% 60% 62% 62% No idea 3% 3% 3% 3% 2% 3% 3% 2% Often 13% 11% 13% 13% 10% 12% 15% 10% High Sometimes 21% 18% 20% 17% 19% 20% 18% 19% cholesterol Not at all 61% 65% 62% 65% 66% 63% 61% 66% No idea 5% 6% 5% 6% 6% 5% 6% 5% Often 29% 18% 26% 19% 19% 28% 21% 19% Overweight Sometimes 25% 27% 25% 27% 31% 24% 25% 30% (Obesity) Not at all 45% 53% 48% 54% 49% 47% 53% 50% No idea 0% 1% 1% 0% 1% 1% 1% 1% Often 23% 14% 21% 15% 13% 23% 16% 14% Sometimes 29% 25% 26% 25% 30% 26% 27% 27% Chronic pain Not at all 47% 59% 52% 59% 56% 50% 56% 58% No idea 1% 1% 1% 1% 1% 1% 1% 1% Often 15% 2% 11% 4% 4% 14% 4% 4% Sometimes 38% 22% 32% 27% 21% 32% 32% 22% Depression Not at all 45% 75% 56% 67% 74% 53% 63% 73% No idea 2% 1% 1% 2% 1% 2% 2% 1% © InSites Consulting F = None Pan-European Health Study, © InSites Consulting 2008. 23
    • Stress!!!!!!!!!! Leisure occupations Going out Talking & Playing with Wellness Sports, Making music, Listening to (Cinema, having fun with Hobby Dancing Reading the (sauna, exercise singing music restaurant, partner, (grand)children massage,…) night club,…) friends Male 56% 54% 49% 51% 24% 50% 42% 50% 50% 41% Gender Female 44% 46% 51% 49% 76% 50% 58% 50% 50% 59% 18 - 24 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 25 - 34 24% 19% 26% 21% 31% 25% 16% 24% 13% 25% 35 - 44 21% 20% 19% 22% 23% 25% 18% 23% 25% 25% Age 45 - 54 20% 18% 16% 18% 14% 20% 18% 19% 17% 20% 55 - 69 26% 28% 27% 27% 21% 21% 31% 24% 27% 24% 70 or older 9% 16% 13% 13% 11% 9% 16% 10% 18% 6% BE 15% 14% 8% 13% 15% 14% 15% 15% 18% 15% NL 16% 18% 16% 12% 10% 13% 13% 14% 17% 11% FR 15% 12% 15% 17% 16% 16% 15% 15% 16% 12% Country GE 15% 14% 16% 15% 16% 9% 14% 13% 10% 22% UK 12% 15% 21% 14% 15% 13% 15% 14% 13% 10% SP 13% 11% 11% 15% 18% 16% 12% 13% 11% 16% IT 15% 17% 13% 14% 10% 19% 17% 15% 15% 14% Often 11% 15% 17% 13% 7% 11% 16% 12% 13% 12% High blood Sometimes 19% 23% 19% 23% 20% 22% 23% 22% 22% 19% pressure Not at all 69% 59% 61% 61% 72% 66% 59% 64% 64% 67% No idea 2% 3% 3% 3% 1% 1% 2% 2% 1% 1% Often 9% 13% 12% 12% 7% 11% 14% 11% 13% 10% High Sometimes 18% 17% 14% 19% 10% 16% 18% 18% 21% 18% cholesterol Not at all 68% 63% 67% 64% 80% 68% 63% 66% 63% 69% No idea 4% 7% 7% 5% 3% 5% 5% 5% 3% 3% Often 16% 23% 25% 22% 14% 21% 23% 21% 20% 20% Overweight Sometimes 26% 27% 28% 28% 22% 28% 27% 28% 29% 26% (Obesity) Not at all 58% 49% 46% 49% 64% 52% 49% 50% 50% 53% No idea 0% 1% 1% 1% 1% 0% 1% 1% 1% 0% Often 12% 20% 18% 17% 13% 13% 18% 16% 18% 15% Sometimes 27% 27% 25% 27% 28% 26% 28% 25% 26% 27% Chronic pain Not at all 60% 51% 55% 54% 59% 60% 54% 58% 56% 58% No idea 1% 2% 1% 1% 1% 0% 1% 1% 1% 0% Often 5% 8% 7% 7% 5% 3% 8% 5% 6% 8% Sometimes 26% 28% 34% 29% 32% 31% 30% 29% 25% 29% Depression © InSites Consulting Not at all 68% 62% 57% 63% 63% 65% 62% 65% 68% 62% No idea 1% 2% 2% 2% 1% 1% 1% 1% 1% 1% F = None Pan-European Health Study, © InSites Consulting 2008. 24
    • Stress????? YES I DO !!!!!!!!!! Listening to one’s APPLE seems the best remedy. © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 25
    • OVERVIEW About this study How healthy are we? Stress!!!!!!!!!! To diet or not to diet ... To the doctor Doctor Google My medication And me For a personal consultation © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 26
    • To diet or not to diet ... Overweight can be considered as a BIG problem. However, the problem is not always recognized by the „sufferers‟. 31% of overweighed women and 48% of overweighed men do not consider themselves to be overweighed!* On the other hand, 10% of women who do not have overweight feel too fat. Significantly more women are trying to loose weight and/or have ever tried so. 4 out of 10 people are currently trying to loose weight. The Dutch diet significantly less (only 29%), the Germans significantly more (50%). Of all diets, most have ever tried it with the help of a professional dietician. Among the diet methods, the Weight Watchers‟ method is most popular & satisfactory. © InSites Consulting * Overweight is defined as a BMI (Body Mass Index) of 25 or more; the BMI scores were calculated based on people‟s self-reported weight and height. Pan-European Health Study, © InSites Consulting 2008. 27
    • To diet or not to diet ... BMI = a formula to BMI category determine obesity calculated by dividing a person's weight in kilograms by the Not overweighed Overweighed = BMI of 25 or more square of the person's height in meters. Male 3% Male 52% Female 10% Female 69% 25 - 34 3% 25 - 34 49% % of people who find themselves overweighed. 35 - 44 9% 35 - 44 51% 45 - 54 6% 45 - 54 66% N (Belgium) = 200 N (Netherlands) = 198 N (France) = 207 N (Germany) = 207 55 - 69 12% 55 - 69 64% N (UK) = 207 N (Spain) = 211 N (Italy) = 207 © InSites Consulting 70 + 5% 70 + 62% F = None Pan-European Health Study, © InSites Consulting 2008. 28
    • To diet or not to diet ... Q : Please indicate for each of the following statements which one applies to you. 0% 20% 40% 60% 80% 100% I am currently trying to lose weight I am currently NOT trying to lose weight, but I have tried it 100% BE NL FR GE 80% UK SP IT I have never tried to lose weight N (Belgium) = 200 60% N (Netherlands) = 198 N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 40% Pan-European Health Study, © InSites Consulting 2008. 29
    • To diet or not to diet ... Losing weight I am currently NOT trying I am currently trying to I have never tried to lose to lose weight, but I have lose weight weight tried it Male 43% 41% 66% Gender Female 57% 59% 34% 18 - 24 0% 0% 0% 25 - 34 19% 18% 23% 35 - 44 21% 22% 24% Age 45 - 54 18% 20% 19% 55 - 69 31% 26% 24% 70 or older 11% 14% 11% BE 14% 17% 11% NL 10% 14% 20% FR 15% 15% 13% Country GE 18% 13% 11% UK 15% 13% 14% SP 15% 14% 14% IT 13% 14% 17% Often 20% 13% 7% High blood Sometimes 24% 23% 16% pressure Not at all 54% 62% 74% No idea 3% 2% 3% Often 13% 11% 10% High Sometimes 24% 22% 15% cholesterol Not at all 57% 63% 70% No idea 5% 4% 5% Often 38% 22% 5% Overweight Sometimes 37% 30% 10% (Obesity) Not at all 24% 48% 84% No idea 1% 0% 1% Often 24% 17% 11% Sometimes 30% 28% 21% Chronic pain Not at all 45% 55% 67% No idea 1% 1% 1% Often 8% 6% 7% Sometimes 35% 30% 22% © InSites Consulting Depression Not at all 56% 63% 70% F = None No idea 1% 1% 1% Pan-European Health Study, © InSites Consulting 2008. 30
    • To diet or not to diet ... Q : Which of the following slimming products have you ever tried? 0% 20% 40% 60% 80% 100% Diet Exercise (gym, running, swimming,...) Pills Diet shake Slimming gel Acupuncture Liposuction 100% Stomach ring BE NL FR GE Scopinaro surgery (= stomach reduction) 80% UK SP Other IT N (Belgium) = 159 None of the above 60% N (Netherlands) = 125 N (France) = 152 © InSites Consulting N (Germany) = 163 N (UK) = 150 F = Only if currently trying to lose weight of tried it in the past N (Spain) = 152 N (Italy) = 141 40% Pan-European Health Study, © InSites Consulting 2008. 31
    • To diet or not to diet ... Q : Which of the following diets have you ever tried? 0% 20% 40% 60% 80% 100% A diet drawn up by a dietician Weight Watchers Cholesterol lowering diet Montignac method 100% Atkins diet BE NL FR GE Allen Carr method 80% UK SP IT Dr. Phil diet N (Belgium) = 159 60% N (Netherlands) = 125 N (France) = 152 © InSites Consulting N (Germany) = 163 N (UK) = 150 F = Only if tried a diet before N (Spain) = 152 N (Italy) = 141 40% Pan-European Health Study, © InSites Consulting 2008. 32
    • To diet or not to diet ... Q : To what extent are you / were you satisfied about the following diets? 0% 20% 40% 60% 80% 100% Weight Watchers A diet drawn up by a dietician Cholesterol lowering diet Atkins diet Montignac method Allen Carr method 100% BE NL FR GE Dr. Phil diet 80% UK SP IT N (Belgium) = 159 60% N (Netherlands) = 125 N (France) = 152 © InSites Consulting N (Germany) = 163 N (UK) = 150 F = Only if tried a diet before N (Spain) = 152 N (Italy) = 141 40% Pan-European Health Study, © InSites Consulting 2008. 33
    • To diet or not to diet ... 100% 90% 80% 70% 60% Satisfaction 50% 40% A diet drawn up by a dietician 30% Weight Watchers 20% Mean score 10% Montignac method Cholesterol lowering diet Atkins diet Mean score 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Penetration © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 34
    • To diet or not to diet ... 100% 90% 80% 70% 60% Satisfaction 50% 40% 30% 20% Weight Watchers Mean score A diet drawn up by a dietician 10% Atkins diet Cholesterol lowering diet Montignac method Mean score 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Penetration © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 35
    • To diet or not to diet ... 100% 90% 80% 70% 60% Satisfaction 50% 40% 30% Weight Watchers 20% A diet drawn up by a dietician Atkins diet Mean score 10% Cholesterol lowering diet Montignac method Mean score 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Penetration © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 36
    • To diet or not to diet ... 100% Mean score 90% 80% 70% 60% A diet drawn up by a dietician Satisfaction 50% 40% 30% 20% Mean score 10% Montignac method Weight Watchers Atkins diet Cholesterol lowering diet 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Penetration © InSites Consulting N = 211 Pan-European Health Study, © InSites Consulting 2008. 37
    • To diet or not to diet ... 100% Mean score 90% 80% 70% 60% A diet drawn up by a dietician Satisfaction 50% 40% 30% 20% Mean score 10% Weight Watchers Cholesterol lowering diet Montignac method Atkins diet 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Penetration © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 38
    • To diet or not to diet ... 100% 90% 80% 70% 60% Satisfaction 50% 40% 30% A diet drawn up by a dietician Mean score Weight Watchers 20% Montignac method Cholesterol lowering diet Atkins diet 10% Mean score 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Penetration © InSites Consulting N = 198 Pan-European Health Study, © InSites Consulting 2008. 39
    • To diet or not to diet ... 100% 90% 80% A diet drawn up by a dietician 70% Weight Watchers 60% Satisfaction Montignac method 50% Mean score Cholesterol lowering diet 40% 30% 20% 10% Atkins diet Mean score 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Penetration © InSites Consulting N = 200 Pan-European Health Study, © InSites Consulting 2008. 40
    • To diet or not to diet ... Used diets Weight Montignac Allen Carr Cholesterol A diet drawn up Atkins diet Dr. Phil diet Watchers method method lowering diet by a dietician Male 16% 32% 20% 26% 52% 44% 30% Gender Female 84% 68% 80% 74% 48% 56% 70% 18 - 24 0% 0% 0% 0% 0% 0% 0% 25 - 34 17% 10% 6% 26% 52% 3% 17% 35 - 44 18% 12% 26% 26% 48% 13% 25% Age 45 - 54 20% 19% 24% 0% 0% 18% 14% 55 - 69 35% 47% 34% 48% 0% 40% 31% 70 or older 10% 12% 10% 0% 0% 26% 13% BE 22% 29% 6% 0% 0% 22% 13% NL 11% 20% 16% 0% 0% 13% 8% FR 21% 21% 8% 0% 0% 16% 15% Country GE 11% 6% 16% 48% 52% 10% 5% UK 24% 4% 34% 26% 0% 16% 8% SP 3% 20% 17% 26% 0% 7% 25% IT 9% 0% 4% 0% 48% 16% 27% Often 21% 24% 16% 24% 0% 29% 20% High blood Sometimes 28% 23% 22% 0% 0% 31% 25% pressure Not at all 48% 51% 56% 76% 100% 40% 54% No idea 3% 2% 6% 0% 0% 0% 1% Often 15% 16% 14% 0% 0% 47% 11% High Sometimes 20% 31% 16% 0% 0% 42% 27% cholesterol Not at all 57% 51% 62% 100% 100% 11% 61% No idea 8% 2% 8% 0% 0% 0% 2% Often 51% 49% 50% 0% 0% 31% 47% Overweight Sometimes 32% 41% 30% 74% 52% 44% 29% (Obesity) Not at all 18% 10% 20% 26% 48% 26% 23% No idea 0% 0% 0% 0% 0% 0% 1% Often 33% 29% 30% 0% 0% 30% 29% Sometimes 28% 30% 30% 24% 52% 34% 29% Chronic pain Not at all 38% 41% 38% 76% 48% 36% 43% No idea 1% 0% 2% 0% 0% 0% 0% Often 7% 6% 10% 0% 0% 6% 9% Sometimes 37% 26% 38% 26% 48% 45% 34% Depression © InSites Consulting Not at all 54% 68% 52% 74% 52% 47% 57% No idea 1% 0% 0% 0% 0% 2% 0% F = None Pan-European Health Study, © InSites Consulting 2008. 41
    • To diet or not to diet ... A well-considered diet starts in the supermarket. 34% (NL) to 59% (UK) of people check the nutritional value of food products in-store. Shoppers mainly check fat, sugars & the energetic value of food products. Especially older people (55-69) and people suffering overweight are interested in the nutritional tables. © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 42
    • To diet or not to diet ... Q : When you're in the supermarket and considering to buy a food product, do you look at the nutritional value table of this product (if it is indicated on the packaging)? Yes. Q : Which of the following do you check on the nutritional value table? 0% 20% 40% 60% 80% 100% BE 37% Fat Sugars NL 34% Energetic value FR 36% Saturated fatty acids Carbohydrates GE 39% Salt 100% Dietary fibres UK 59% BE NL Protein FR GE 80% UK SP SP 39% Sodium IT Water N (Belgium) = 200 60% IT 53% N (Netherlands) = 198 Other N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 None of the above N (Italy) = 207 40% Pan-European Health Study, © InSites Consulting 2008. 43
    • To diet or not to diet ... Look at I check on the nutritional value table of... nutritional value Energetic Carbohydrat Saturated Dietary Yes No Water Protein Sugars Fat Sodium Salt value es fatty acids fibres Male 36% 58% 36% 38% 39% 35% 35% 35% 39% 33% 36% 42% Gender Female 64% 42% 64% 62% 61% 65% 65% 65% 61% 67% 64% 58% 18 - 24 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 25 - 34 16% 22% 16% 21% 16% 14% 15% 15% 14% 15% 10% 14% 35 - 44 20% 24% 22% 16% 16% 17% 19% 20% 18% 19% 20% 16% Age 45 - 54 20% 18% 20% 16% 20% 20% 19% 20% 18% 20% 15% 16% 55 - 69 33% 23% 30% 34% 36% 39% 35% 34% 36% 38% 38% 40% 70 or older 12% 12% 11% 13% 12% 11% 11% 12% 14% 9% 17% 13% BE 12% 16% 15% 10% 10% 12% 13% 13% 14% 12% 6% 11% NL 11% 16% 11% 8% 11% 12% 10% 10% 12% 11% 6% 7% FR 12% 16% 15% 8% 18% 3% 11% 12% 15% 7% 18% 11% Country GE 13% 15% 12% 5% 14% 20% 14% 14% 10% 21% 9% 7% UK 20% 10% 13% 34% 13% 20% 21% 21% 22% 14% 27% 33% SP 13% 15% 15% 19% 20% 15% 11% 12% 14% 23% 10% 11% IT 18% 12% 19% 16% 14% 17% 20% 18% 13% 12% 24% 20% Often 17% 12% 13% 26% 16% 17% 17% 17% 14% 18% 22% 25% High blood Sometimes 23% 20% 24% 2% 19% 24% 23% 22% 25% 21% 26% 25% pressure Not at all 59% 65% 62% 69% 64% 57% 58% 59% 60% 60% 51% 48% No idea 2% 3% 1% 3% 2% 1% 1% 2% 1% 2% 2% 2% Often 14% 10% 13% 23% 12% 13% 16% 14% 16% 14% 17% 19% High Sometimes 23% 20% 21% 16% 25% 27% 24% 24% 25% 22% 26% 22% cholesterol Not at all 59% 65% 64% 55% 61% 56% 57% 58% 54% 61% 53% 54% No idea 4% 5% 3% 5% 3% 4% 3% 4% 4% 3% 4% 5% Often 29% 20% 28% 23% 25% 34% 31% 29% 24% 23% 31% 28% Overweight Sometimes 30% 25% 32% 16% 28% 29% 28% 31% 32% 29% 32% 33% (Obesity) Not at all 41% 54% 39% 61% 47% 37% 41% 40% 43% 47% 37% 39% No idea 0% 1% 0% 0% 0% 0% 0% 1% 0% 1% 1% 0% Often 21% 16% 19% 21% 22% 23% 23% 21% 23% 25% 20% 20% Sometimes 27% 27% 28% 24% 24% 28% 26% 28% 28% 22% 32% 27% Chronic pain Not at all 51% 56% 53% 55% 54% 49% 51% 51% 49% 54% 47% 53% No idea 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% Often 7% 7% 7% 8% 5% 7% 7% 7% 8% 10% 9% 8% Sometimes 33% 28% 32% 29% 31% 34% 32% 32% 30% 33% 28% 30% Depression Not at all 60% 64% 60% 63% 64% 59% 61% 60% 62% 57% 63% 62% © InSites Consulting No idea 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 1% 0% F = None Pan-European Health Study, © InSites Consulting 2008. 44
    • To diet or not to diet ... Specialists, general physicians and dieticians are considered to be the most reliable sources when diets are concerned. Only the Germans have significantly less faith in the dietician. Although the partner is somewhat less reliable compared to the professionals, the actual influence of the partner on the personal weight is comparable to that of professionals. Males consider their female partners as pretty reliable & influential weight advisors. This is much less the case the other way around. © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 45
    • To diet or not to diet ... Q : Please indicate for each of the following people how reliable you think they are to discuss weight problems with? (Top 2) 0% 20% 40% 60% 80% 100% Specialist GP Dietician Pharmacist Partner 100% BE NL Friends FR GE 80% UK SP Family (other than partner or children) IT N (Belgium) = 200 60% N (Netherlands) = 198 Children N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 40% Pan-European Health Study, © InSites Consulting 2008. 46
    • To diet or not to diet ... Q : Please indicate for each of the following people to what extent they may influence your weight? (Top 2) 0% 20% 40% 60% 80% 100% Specialist GP Dietician Partner Children 100% BE NL Pharmacist FR GE 80% UK SP Family (other than partner or children) IT N (Belgium) = 200 60% N (Netherlands) = 198 Friends N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 40% Pan-European Health Study, © InSites Consulting 2008. 47
    • To diet or not to diet ... Q : Please indicate for each of the following people to what extent they may influence your weight? (Top 2) 100% 90% 80% 70% Dietician Specialist 60% GP Influence 50% Partner 40% Mean score 30% 20% Family (other than partner or Pharmacist Children children) Friends 10% Mean score 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 48
    • To diet or not to diet ... Q : Please indicate for each of the following people to what extent they may influence your weight? (Top 2) 100% 90% 80% 70% 60% Influence Partner 50% Specialist GP 40% Mean score 30% Dietician 20% Friends Children Pharmacist 10% Family (other than partner or children) Mean score 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 49
    • To diet or not to diet ... Q : Please indicate for each of the following people to what extent they may influence your weight? (Top 2) 100% 90% 80% 70% 60% Influence 50% Specialist Partner GP Dietician 40% Mean score 30% Family (other than partner or children) Friends 20% Pharmacist Children 10% Mean score 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 50
    • To diet or not to diet ... Q : Please indicate for each of the following people to what extent they may influence your weight? (Top 2) 100% 90% 80% 70% Specialist 60% Influence Dietician GP 50% 40% Partner Mean score 30% Pharmacist Children 20% Friends Family (other than partner or 10% children) Mean score 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability © InSites Consulting N = 211 Pan-European Health Study, © InSites Consulting 2008. 51
    • To diet or not to diet ... Q : Please indicate for each of the following people to what extent they may influence your weight? (Top 2) 100% 90% 80% 70% 60% Influence Dietician 50% Specialist 40% GP 30% Mean score Partner 20% Children Family (other than partner or Pharmacist 10% children) Friends Mean score 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 52
    • To diet or not to diet ... Q : Please indicate for each of the following people to what extent they may influence your weight? (Top 2) 100% 90% 80% 70% Partner 60% Specialist Influence GP Dietician 50% 40% Mean score 30% Children Family (other than partner or 20% Friends children) Pharmacist 10% Mean score 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability © InSites Consulting N = 198 Pan-European Health Study, © InSites Consulting 2008. 53
    • To diet or not to diet ... Q : Please indicate for each of the following people to what extent they may influence your weight? (Top 2) 100% 90% 80% 70% 60% Specialist GP Influence 50% Partner Dietician 40% Mean score 30% Children 20% Family (other than partner or Pharmacist children) Friends 10% Mean score 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability © InSites Consulting N = 200 Pan-European Health Study, © InSites Consulting 2008. 54
    • To diet or not to diet? START TO DIET NOT TO DIE And ask your doctor or your wife to help you control that BMI © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 55
    • OVERVIEW About this study How healthy are we? Stress!!!!!!!!!! To diet or not to diet ... To the doctor Doctor Google My medication And me For a personal consultation © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 56
    • To the doctor On average more than 9 in 10 has a fixed general physician. Only people from the UK quite often do not have a fixed GP (28%). French visit their GP most often (1/2 goes at least every 6 months). The Dutch pay the doctor a visit least often. GP’s are still predominantly male. Only in Spain the female GP‟s outnumber their male colleagues. Most GP‟s are between 45 & 54 years old. In Germany, the average GP is somewhat older. GP‟s know their patients very well (i.e. their name, age, family, job). Belgian GP‟s score best in class, colleagues from the UK & Spain worst. The confidence people have in their GP‟s is high. Again Belgians score best. A personal relationship seems to be valued. © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 57
    • To the doctor Q : How often do you generally visit your GP? At least every 6 months FR 0% 1% 12% 24% 9% 24% 30% 46% GE 1%4% 10% 17% 7% 13% 49% 39% BE 0% 2% 10% 16% 11% 24% 38% 39% SP 0% 3% 10% 13% 10% 22% 43% 35% IT 1% 5% 2% 14% 12% 15% 52% 34% UK 0% 5% 2% 15% 9% 18% 51% 32% NL 0% 3% 1% 7% 5% 18% 66% 16% Every week A couple of times a month Every month Every three months Every six months A couple of times a year Only when it is urgent N (Belgium) = 200 N (Netherlands) = 198 N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 58
    • To the doctor Q : Is your GP a man or a woman? Q: How old is your GP? Gender Age 0% 20% 40% 60% 80% 100% 72% BE 26% 2% 25 - 34 69% NL 27% 5% 78% 35 - 44 FR 19% 3% 62% GE 29% 9% 45 - 54 100% 57% UK 15% BE NL 28% FR GE 43% 55 - 69 80% UK SP SP 49% 8% IT 70% N (Belgium) = 200 IT 29% N (Netherlands) = 198 60% 70 or older 1% N (France) = 207 © InSites Consulting N (Germany) = 207 Man Woman I don't have a fixed GP N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 59 40% Pan-European Health Study, © InSites Consulting 2008.
    • To the doctor Q : Does your GP know... ? 0% 20% 40% 60% 80% 100% Your name How old you are Your family situation 100% Your professional situation BE NL FR GE 80% UK SP None of the above IT N (Belgium) = 200 N (Netherlands) = 198 60% N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 60 40% Pan-European Health Study, © InSites Consulting 2008.
    • To the doctor Q : To what extent do you agree with the following statements? (Top 2: I fully agree & I agree) 0% 20% 40% 60% 80% 100% I have every confidence in my GP I always follow the advice of my GP with regard to taking medication to the letter. My GP makes time for me My GP is well-informed about new kinds of medication 100% My GP is well-informed about new treatment methods BE NL FR GE 80% My GP always makes the right diagnosis UK SP IT N (Belgium) = 196 If I were to propose a certain treatment or medication, my N (Netherlands) = 190 60% doctor would take this into account N (France) = 195 © InSites Consulting N (Germany) = 187 N (UK) = 147 F = Only if having a fixed GP N (Spain) = 192 N (Italy) = 205 61 40% Pan-European Health Study, © InSites Consulting 2008.
    • To the doctor If one apple a day keeps my doctor away ... NO APPLES NEEDED © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 62
    • OVERVIEW About this study How healthy are we? Stress!!!!!!!!!! To diet or not to diet ... To the doctor Doctor Google My medication And me For a personal consultation © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 63
    • Doctor Google 70 to 80% looks up medical-related information online at least a couple of times a year. Women do this more than men. And older people do it at least as often as younger ones. Italians use the internet more intensively (45% at least monthly) for health related information compared to their fellow-European patients.* Doctors are still the most reliable health information sources (up to 90% trust). But specialised sites on specific syndromes and medical portal sites already manage to install trust on a large scale as well (above 40%) ... and they are consulted almost as often as doctors! © InSites Consulting * This is quite remarkable knowing that overall the Italian are even less internet mature than average. Source: eScape, European Internet Mapping, (c) InSites Consulting, 2007. Pan-European Health Study, © InSites Consulting 2008. 64
    • Doctor Google Q: How often do you look for information about medical-related topics on the Internet? At least a couple times a year Belgium 1%4% 8% 60% 27% 73% Netherlands 3% 3% 9% 59% 26% 74% France 5% 8% 8% 55% 24% 76% Germany 4% 7% 10% 63% 16% 84% UK 2% 7% 8% 59% 24% 76% Spain 5% 7% 14% 48% 27% 73% Italy 11% 7% 27% 37% 18% 72% Once a week or more A couple of times a month Every month A couple of times a year Never N (Belgium) = 200 N (Netherlands) = 198 N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 65
    • Doctor Google Internet Use the internet Does not use the internet Male 44% 62% Gender Female 56% 38% 18 - 24 0% 0% 25 - 34 19% 20% 35 - 44 22% 24% Age 45 - 54 19% 19% 55 - 69 28% 27% 70 or older 12% 10% BE 13% 16% NL 13% 15% FR 14% 15% Country GE 16% 10% UK 14% 15% SP 14% 17% IT 15% 12% Often 17% 10% High blood Sometimes 23% 22% pressure Not at all 58% 66% No idea 2% 2% Often 14% 11% High Sometimes 21% 18% cholesterol Not at all 61% 67% No idea 4% 4% Often 25% 21% Overweight Sometimes 26% 23% (Obesity) Not at all 48% 54% No idea 1% 1% Often 20% 10% Sometimes 27% 23% Chronic pain Not at all 52% 66% No idea 1% 1% Often 7% 6% Sometimes 32% 20% Depression Not at all 60% 73% No idea 1% 1% © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 66
    • Doctor Google Q: How reliable do you rate each of the following sources with regard to medical-related information? (%= Top 2 Box: Very reliable and reliable) 0% 20% 40% 60% 80% 100% Specialist GP Medical advisor Pharmacist Nurse Specialised websites about certain syndromes Medical portal sites Internet Online communities where patients discuss a certain syndrome Websites of pharmaceutical producers / companies Weblogs about health written by patients 100% Informative programmes on television / radio BE NL magazines Health magazines FR GE TV + 80% UK SP Health related articles in magazines/newspapers IT Publi N (Belgium) = 200 N (Netherlands) = 198 WOM 60% Family N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 Friends N (Spain) = 211 F = None N (Italy) = 207 67 40% Pan-European Health Study, © InSites Consulting 2008.
    • Doctor Google Q: How often do you consult the following sources to look up medical-related information? (% = Top 4 box – At least a couple of times/month) 0% 5% 10% 15% 20% 25% Pharmacist GP Medical advisor Specialist Nurse Specialised websites about certain syndromes Medical portal sites Internet Weblogs about health written by patients Online communities where patients discuss a certain syndrome Websites of pharmaceutical producers / companies 100% Informative programmes on television / radio BE NL magazines Health related articles in magazines/newspapers FR GE TV + 80% UK SP Health magazines IT Publi N (Belgium) = 200 N (Netherlands) = 198 WOM 60% Family N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 Friends N (Spain) = 211 F = None N (Italy) = 207 68 40% Pan-European Health Study, © InSites Consulting 2008.
    • Doctor Google Medical advisor Internet TV + magazines WOM 25% Consulting frequency (at least a couple of times per month) 20% 15% Pharmacist 10% Informative programmes on television / radio Family GP Health related articles in magazines/newspapers Specialised websites about certain syndromes Friends 5% Medical portal sites Nurse Publi Health magazines Websites of pharmaceutical producers / companies Specialist Weblogs about health written by patients Online communities where patients discuss a certain syndrome 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability (% Top 2) © InSites Consulting N = 200 Pan-European Health Study, © InSites Consulting 2008. 69
    • Doctor Google Medical advisor Internet TV + magazines WOM 25% Consulting frequency (at least a couple of times per month) 20% 15% Informative programmes on television / radio 10% Health related articles in magazines/newspapers Friends Family Pharmacist 5% Publi Health magazines GP Online communities where Specialised websites about patients discuss a certain syndrome certain syndromes Specialist Weblogs about health written by patients Nurse Websites of pharmaceutical Medical portal sites producers / companies 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability (% Top 2) © InSites Consulting N = 198 Pan-European Health Study, © InSites Consulting 2008. 70
    • Doctor Google Medical advisor Internet TV + magazines WOM 25% Consulting frequency (at least a couple of times per month) Informative programmes on television / radio 20% Pharmacist 15% Health related articles in magazines/newspapers GP Friends Family Medical portal sites 10% Health magazines Specialised websites about Nurse Specialist Publi certain syndromes Weblogs about health written by patients Online communities where patients discuss a certain syndrome 5% Websites of pharmaceutical producers / companies 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability (% Top 2) © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 71
    • Doctor Google Medical advisor Internet TV + magazines WOM 25% Consulting frequency (at least a couple of times per month) 20% 15% Informative programmes on television / radio 10% Specialised websites about certain syndromes Health related articles in magazines/newspapers Pharmacist GP Friends Health magazines Specialist Medical portal sites Family Online communities where patients discuss a certain syndrome 5% Publi Nurse Weblogs about health written by patients Websites of pharmaceutical producers / companies 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability (% Top 2) © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 72
    • Doctor Google Medical advisor Internet TV + magazines WOM 25% Consulting frequency (at least a couple of times per month) 20% 15% Family Informative programmes on television / radio 10% Health related articles in magazines/newspapers Friends Specialised websites about GP Medical portal sites Pharmacist Publi certain syndromes Nurse Weblogs about health written by patients Specialist 5% Health magazines Websites of pharmaceutical producers / companies Online communities where patients discuss a certain syndrome 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability (% Top 2) © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 73
    • Doctor Google Medical advisor Internet TV + magazines WOM 25% Consulting frequency (at least a couple of times per month) 20% 15% Informative programmes on Pharmacist Family television / radio GP Health related articles in Specialist magazines/newspapers Specialised websites about Friends Medical portal sites certain syndromes 10% Health magazines Publi Nurse Weblogs about health written by patients Websites of pharmaceutical producers / companies 5% Online communities where patients discuss a certain syndrome 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability (% Top 2) © InSites Consulting N = 211 Pan-European Health Study, © InSites Consulting 2008. 74
    • Doctor Google Medical advisor Internet TV + magazines WOM 25% Consulting frequency (at least a couple of times per month) 20% GP Family Informative programmes on television / radio Pharmacist 15% Health related articles in magazines/newspapers Specialised websites about certain syndromes Specialist 10% Health magazines Friends Online communities where Publi Nurse patients discuss a certain Medical portal sites syndrome Weblogs about health written by patients 5% Websites of pharmaceutical producers / companies 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Reliability (% Top 2) © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 75
    • Doctor Google The internet is most intensively used after visiting the doctor. 1 in 2 patients look up more information after this visit. 1 in 4 visits the internet before going to the doctor. The health information people find online has a viral effect. 2 / 10 forwards it to others & 4 / 10 talk about it with others. The „others‟ are mainly family & friends, and their doctor. 1 in 4 makes a doctor’s appointment after their search online. 1 in 4 takes the online info to the doctor to discuss it. 10% even asks the doctor to prescribe something specific on the basis of what they have found online. © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 76
    • Doctor Google Q : To what extent do you agree with the following statements? 0% 20% 40% 60% 80% 100% When my doctor makes a diagnosis, I often look on the Internet for extra information When my doctor makes a diagnosis, I will check it based on online information When I need to take medicine, I first look up more information on the Internet about this medicine 100% BE NL When I feel something I first look on the Internet to see what might be the cause FR GE 80% UK SP IT Before I go to a doctor, I first look for more information on the N (Belgium) = 200 Internet N (Netherlands) = 198 60% N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 77 40% Pan-European Health Study, © InSites Consulting 2008.
    • Doctor Google Q : Did you take one or several of the following actions after you looked up information about medical-related topics on the Internet? Q : You indicated that you talked about this information to others or forwarded it. With which other people did you share this information? 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Talk with others about the information I found on the Internet With family Take the information I found on the Internet to the doctor With friends Make an appointment with my doctor With my doctor Advise other people to talk to their doctor With anyone who was interested Forward the information I found to others Ask my doctor to prescribe a specific medication / treatment With my pharmacist Advise other people to talk to their 100% pharmacist BE NL With everyone I know FR GE Stop taking a specific medication / 80% following a specific treatment UK SP Other Write a reaction about this information IT on a blog or website N (Belgium) = 146 None of the above N (Netherlands) = 147 60% I took none of the above actions N (France) = 156 © InSites Consulting N (Germany) = 174 N (UK) = 157 F = Only if looking up information N (Spain) = 155 N (Italy) = 169 78 40% Pan-European Health Study, © InSites Consulting 2008.
    • Doctor Google DOESN’T MAKE DOCTORS But it sure does facilitate patients to talk to them, to challenge them! © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 79
    • OVERVIEW About this study How healthy are we? Stress!!!!!!!!!! To diet or not to diet ... To the doctor Doctor Google My medication And me For a personal consultation © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 80
    • My medication The average number of prescription drugs currently consumed is more than 2 in all countries. 9 in 10 keep medication in a home pharmacy. Most prevalent items in home pharmacies are plasters. Many also stock up pain killers, cough syrups, throat tablets and remedies for a congested nose. Up to 10% of the medication we keep at home is thought to be expired. Italians and Spanish are best in class, reporting least expired products. © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 81
    • My medication Q : How much prescription medication are you currently taking? (mean score) BE 2,5 NL 2,3 FR 2,7 GE 2,4 UK 2,7 SP 2,3 IT 2,2 N (Belgium) = 200 N (Netherlands) = 198 N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 82
    • My medication Q : Do you usually read the instructions before taking medication? (yes) Q : Why do you read the instructions before taking medication? 0% 20% 40% 60% 80% 100% Because I want to look up information about possible side-effects BE 89% Because I want to look up information NL 88% about possible interactions with other medication or food FR 92% Because I want to look up the details of the producer GE 89% Because the doctor/pharmacist did not give me any information 100% UK 96% BE NL Other FR GE SP 93% 80% UK SP IT IT 96% None of the above N (Belgium) = 179 60% N (Belgium) = 200 N (Netherlands) = 177 N (Netherlands) = 198 N (France) = 189 © InSites Consulting N (France) = 207 N (Germany) = 183 N (Germany) = 207 N (UK) = 1195 F = None N (UK) = 207 F = Only if reading the instructions N (Spain) = 194 N (Spain) = 211 N (Italy) = 199 40% N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 83
    • My medication Q : What medication do you keep at home? 0% 20% 40% 60% 80% 100% plasters painkillers cough syrup, throat tablets,remedies for a blocked nose ointment for burns anti-fever agents remediesfor diarrhoea remediesfor stomach ache vitamins 100% remediesfor intestinal complaints BE NL remediesfor allergies FR GE 80% spray for athlete's foot UK SP IT remedies to stop smoking other:... N (Belgium) = 191 60% N (Netherlands) = 157 N (France) = 191 © InSites Consulting none of the above N (Germany) = 182 N (UK) = 192 F = Only if medication at home N (Spain) = 206 No results for the category „plasters‟ available for Spain. N (Italy) = 201 40% Pan-European Health Study, © InSites Consulting 2008. 84
    • My medication Q : What percentage of the medication you keep at home do you think has already expired? BE 9% NL 9% FR 10% GE 11% UK 10% SP 7% IT 6% N (Belgium) = 191 N (Netherlands) = 157 N (France) = 191 © InSites Consulting N (Germany) = 182 N (UK) = 192 F = Only if medication at home N (Spain) = 206 N (Italy) = 201 Pan-European Health Study, © InSites Consulting 2008. 85
    • My medication The knowledge about generic medication is very different across countries. Also the attitudes towards generic medication vary broadly. In France and the UK scepticism is much higher. Also attitudes towards other forms of alternative medicine seem culturally bound. E.g. Belgium is less into yoga, the British discovered hypnosis ... © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 86
    • My medication Q : Have you ever heard of generic medication? Yes. Q : Have you ever used generic medication? Yes. 90% BE 74% 8% 90% NL BE 4% 74% 8% 100% FR NL 4% 95% 39% 100% GE FR 22% 95% 40% 39% UK GE 22%27% 40% 96% SP UK 27% 83% 97% 96% IT SP 85% 83% Awareness Penetration 97% IT N (Belgium) = 200 85% N (France) = 207 © InSites Consulting N (Germany) = 207 Awareness Penetration N (UK) = 207 F = None; no results available for the Netherlands on this question. N (Spain) = 211 N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 87
    • My medication Q : How do you feel about the following forms of (alternative) medicine? (Top 2: Very positive and rather positive) 0% 20% 40% 60% 80% 100% Generic medication Homeopathy Acupuncture Yoga 100% BE NL Meditation FR GE 80% UK SP Hypnosis IT 60% N (Belgium) = 200 N (Netherlands) = 198 Earcandle N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = Only if aware of generic medication N (Spain) = 211 40% N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 88
    • My medication Prescription medication Generic medication Feelings generic med. Yes No Yes No Positive Negative Male 44% 54% 47% 51% 50% 44% Gender Female 56% 46% 53% 49% 50% 56% 18 - 24 0% 0% 0% 0% 0% 0% 25 - 34 12% 28% 19% 18% 20% 17% 35 - 44 15% 31% 22% 17% 23% 19% Age 45 - 54 19% 19% 18% 21% 18% 20% 55 - 69 35% 18% 28% 31% 28% 30% 70 or older 18% 4% 12% 14% 12% 14% BE 15% 13% 18% 20% 21% 14% NL 12% 16% 1% 5% 1% 2% FR 15% 14% 24% 6% 23% 18% Country GE 14% 15% 6% 21% 4% 16% UK 15% 14% 7% 17% 6% 14% SP 14% 15% 22% 17% 22% 19% IT 16% 13% 22% 15% 23% 17% Often 25% 2% 17% 13% 17% 15% High blood Sometimes 25% 17% 23% 20% 22% 24% pressure Not at all 49% 77% 58% 65% 60% 59% No idea 1% 4% 2% 2% 2% 2% Often 18% 4% 14% 16% 14% 16% High Sometimes 25% 15% 22% 24% 22% 23% cholesterol Not at all 53% 74% 61% 55% 61% 57% No idea 3% 7% 3% 5% 3% 4% Often 32% 14% 27% 18% 25% 27% Overweight Sometimes 27% 25% 24% 27% 24% 26% (Obesity) Not at all 40% 61% 48% 52% 51% 46% No idea 1% 1% 0% 2% 0% 1% Often 27% 6% 18% 15% 17% 19% Sometimes 29% 24% 29% 22% 28% 26% Chronic pain Not at all 43% 69% 52% 63% 55% 53% No idea 0% 1% 1% 1% 0% 1% Often 11% 2% 6% 7% 5% 8% Sometimes 33% 25% 31% 25% 29% 31% Depression Not at all 55% 72% 63% 66% 65% 59% No idea 1% 1% 1% 2% 1% 2% © InSites Consulting F = None Pan-European Health Study, © InSites Consulting 2008. 89
    • My medication I stand positive towards... Homeopathy Acupuncture Earcandle Hypnosis Yoga Meditation Male 39% 42% 33% 40% 38% 40% Gender Female 61% 58% 67% 60% 62% 60% 18 - 24 0% 0% 0% 0% 0% 0% 25 - 34 17% 17% 26% 18% 21% 19% 35 - 44 25% 20% 25% 28% 24% 26% Age 45 - 54 20% 20% 24% 20% 18% 19% 55 - 69 27% 31% 20% 25% 26% 27% 70 or older 11% 11% 5% 9% 11% 9% BE 13% 12% 9% 8% 9% 9% NL 15% 12% 9% 14% 13% 14% FR 18% 17% 14% 14% 15% 12% Country GE 16% 19% 17% 21% 16% 19% UK 11% 14% 18% 27% 16% 16% SP 14% 15% 6% 6% 18% 17% IT 12% 11% 27% 11% 14% 12% Often 15% 16% 12% 15% 13% 14% High blood Sometimes 22% 22% 19% 18% 21% 21% pressure Not at all 63% 61% 67% 65% 63% 64% No idea 1% 2% 2% 2% 2% 2% Often 12% 12% 10% 14% 12% 12% High Sometimes 21% 20% 19% 21% 19% 18% cholesterol Not at all 63% 63% 68% 59% 64% 65% No idea 4% 4% 3% 6% 5% 5% Often 26% 26% 11% 27% 23% 25% Overweight Sometimes 26% 26% 32% 24% 26% 26% (Obesity) Not at all 47% 47% 57% 47% 50% 49% No idea 1% 1% 0% 2% 1% 0% Often 19% 21% 19% 20% 18% 19% Sometimes 26% 26% 22% 27% 28% 27% Chronic pain Not at all 53% 52% 59% 51% 53% 53% No idea 1% 1% 0% 2% 1% 1% Often 8% 7% 11% 10% 8% 10% Sometimes 30% 32% 33% 32% 31% 33% Depression Not at all 61% 60% 56% 56% 60% 56% No idea 1% 1% 0% 2% 2% 1% © InSites Consulting F = None Pan-European Health Study, © InSites Consulting 2008. 90
    • My medication Going on holiday, Italians take the most medication with them (88%), Germans least (66%). Overall pain killers, plasters and remedies for diarrhoea are most often present in the holiday pharmacy. Only few French travellers pack pain killers. 9 out of 10 is informed upfront about the vaccinations needed for their destination. The general physician is the most important information source, but also the internet, the travel agent and the pharmacist are sources that are consulted. The doctor is by far considered the most trustworthy source for information about holiday vaccinations. © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 91
    • My medication Q : When you go on holiday, do you take any medication with you? Yes. Q : Which of the following types of products do you usually take with you when you go on holiday? 0% 20% 40% 60% 80% 100% BE 86% painkillers plasters NL 76% remedies for diarrhoea remedies for intestinal complaints FR 82% anti-fever agents remedies for stomach ache GE 66% cough syrup, throat tablets, remedies for a blocked nose ointment for burns UK 80% remedies for allergies 100% vitamins BE NL SP 77% condoms FR GE spray for athlete's foot 80% UK SP IT 88% remedies to stop smoking IT Other N (Belgium) = 174 60% N (Belgium) = 200 N (Netherlands) = 153 none of the above N (France) = 169 N (Netherlands) = 198 © InSites Consulting N (France) = 207 N (Germany) = 135 N (Germany) = 207 F = Only if taking medication on holiday N (UK) = 163 F = None N (UK) = 207 No results for the category N (Spain) = 160 N (Spain) = 211 „plasters‟ available for Spain. N (Italy) = 183 40% N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 92
    • My medication Q : Before you go on holiday, are you aware of the required vaccinations for your destination? Yes. Awareness BE 90% NL 95% FR 71% GE 91% UK 91% SP 76% IT 97% N (Belgium) = 189 N (Netherlands) = 192 N (France) = 201 © InSites Consulting N (Germany) = 187 N (UK) = 187 F = Only if travelling N (Spain) = 206 N (Italy) = 203 Pan-European Health Study, © InSites Consulting 2008. 93
    • My medication Q : What sources do you usually use to find out about vaccinations? Q : Did you follow up the advice of these sources? Sources Follow up 0% 20% 40% 60% 80% 100% Doctor BE 98% Generally on the Internet (e.g. via Google) NL 95% Travel agent's Pharmacy FR 97% Websites of travel organisations Sites with general information about 100% health GE 92% Family or friends BE NL UK 98% FR GE Vacciweb.be 80% UK SP Newspapers and magazines IT SP 97% TV N (Belgium) = 169 N (Belgium) = 165 N (Netherlands) = 182 60% N (Netherlands) = 170 Radio N (France) = 142 N (France) = 140 N (Germany) = 171 IT 94% N (Germany) = 169 N (UK) = 171 N (UK) = 166 None of the above N (Spain) = 157 N (Spain) = 154 N (Italy) = 197 © InSites Consulting N (Italy) = 191 40% F = Only if aware of required vaccinations F = Only if using one of the sources Pan-European Health Study, © InSites Consulting 2008. 94
    • My medication Q : What sources do you usually use to find out about vaccinations? Q : Did you follow up the advice of these sources? 100% Mean score 90% 80% Doctor 70% 60% Follow up 50% 40% Generally on the Internet (e.g. via Google) 30% Pharmacy Mean score Travel agent's Sites with general information 20% about health Websites of travel organizations 10% Family or friends TV Newspapers and magazines Vacciweb.be Radio 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Usage © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 95
    • My medication Q : What sources do you usually use to find out about vaccinations? Q : Did you follow up the advice of these sources? 100% Mean score 90% Doctor 80% 70% 60% Follow up Generally on the Internet (e.g. via Google) 50% 40% 30% Pharmacy Mean score Travel agent's Websites of travel Sites with general information organizations about health 20% Family or friends 10% TV Newspapers and magazines 0% Radio 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Usage © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 96
    • My medication Q : What sources do you usually use to find out about vaccinations? Q : Did you follow up the advice of these sources? 100% Mean score 90% 80% Doctor 70% 60% Follow up 50% 40% Generally on the Internet (e.g. via Google) Websites of travel 30% organizations Mean score Travel agent's 20% Pharmacy Sites with general information about health 10% Family or friends Newspapers and magazines Vacciweb.be TV 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Usage © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 97
    • My medication Q : What sources do you usually use to find out about vaccinations? Q : Did you follow up the advice of these sources? 100% Mean score 90% 80% Doctor 70% 60% Follow up 50% 40% 30% Generally on the Internet (e.g. via Google) Travel agent's 20% Mean score Websites of travel organizations Pharmacy Vacciweb.be 10% Sites with general information about health Family or friends TV Newspapers and magazines 0% Radio 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Usage © InSites Consulting N = 211 Pan-European Health Study, © InSites Consulting 2008. 98
    • My medication Q : What sources do you usually use to find out about vaccinations? Q : Did you follow up the advice of these sources? 100% Mean score 90% 80% Doctor 70% 60% Follow up 50% Travel agent's Generally on the Internet (e.g. via Google) 40% Websites of travel 30% organizations Mean score Sites with general information 20% about health Pharmacy 10% Family or friends Vacciweb.be TV Newspapers and magazines Radio 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Usage © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 99
    • My medication Q : What sources do you usually use to find out about vaccinations? Q : Did you follow up the advice of these sources? 100% Mean score 90% 80% 70% Doctor 60% Follow up 50% Generally on the Internet (e.g. via Google) 40% Websites of travel Travel agent's organizations 30% Sites with general information Pharmacy Mean score about health 20% Family or friends 10% TV Vacciweb.be Newspapers and magazines 0% Radio 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Usage © InSites Consulting N = 198 Pan-European Health Study, © InSites Consulting 2008. 100
    • My medication Q : What sources do you usually use to find out about vaccinations? Q : Did you follow up the advice of these sources? 100% Mean score 90% 80% Doctor 70% 60% Follow up 50% 40% Travel agent's 30% Pharmacy Generally on the Internet (e.g. via Google) Mean score Sites with general information 20% Websites of travel organizations about health Vacciweb.be 10% Family or friends Newspapers and magazines 0% TV 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Usage © InSites Consulting N = 200 Pan-European Health Study, © InSites Consulting 2008. 101
    • My medication Q : To what extent do you agree with the following statements? 0% 20% 40% 60% 80% 100% I know what medication I have at home Before I go on holiday I buy the medication I need I regularly check the expiry dates of the medication I have at home I attach great importance to my medication at home 100% BE NL Before I go on holiday, I ask my doctor what medication I need to take with me FR GE 80% UK SP IT I discuss with my doctor what medication I need to have at home 60% N (Belgium) = 200 N (Netherlands) = 198 I discuss with my pharmacist what medication I need to have N (France) = 207 at home © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 40% N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 102
    • My medication I AM PREPARED … Especially for stomach ache at home & to kill pain on holiday © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 103
    • OVERVIEW About this study How healthy are we? Stress!!!!!!!!!! To diet or not to diet ... To the doctor Doctor Google My medication And me For a personal consultation © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 104
    • And me Brushing teeth is the most frequently performed personal hygiene ritual. About half does once a day, 50% does it more than once a day. French and Italians care significantly more for healthy teeth. 7 in 10 brushes more than once a day. Around 60% takes a shower daily. In Spain this goes up to 80% and about 1 in 10 French people take more than one shower a day. 30% never takes a bath (yet a shower), only 2% never takes a shower (but a bath). Almost 7 in 10 women use day cream on a daily basis, and also 1 in 10 men do so. About 6 in 10 of women varnish their nails, 40% never does so. 4 in 10 women put on make-up every day, 2 in 10 never put on make-up. 3 in 10 women epilate their legs at least once a week, 2 in 10 never epilate the legs. © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 105
    • And me Q : How often do you do the following forms of personal hygiene? (at least a couple of times a week) 0% 20% 40% 60% 80% 100% Brush teeth Have a shower Wash hair Apply day cream Apply hand cream Apply night cream 100% Put on make-up BE NL FR GE Have a bath 80% UK SP IT Pluck eyebrows 60% Epilate legs N (Belgium) = 200 N (Netherlands) = 198 N (France) = 207 © InSites Consulting Varnish nails N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 40% N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 106
    • And me I prefer to buy the following products in a pharmacy Bath oil, Shower oil, Intimate Normal Anti-dandruff Hypoallergenic Make-up Condoms bubble bath shower gel hygiene shampoo shampoo (=anti-allergy) Male 45% 36% 8% 51% products 34% 43% 49% products 39% Gender Female 55% 64% 92% 49% 66% 57% 51% 61% 18 - 24 0% 0% 0% 0% 0% 0% 0% 0% 25 - 34 15% 12% 14% 31% 21% 16% 14% 16% 35 - 44 27% 19% 19% 28% 21% 14% 25% 21% Age 45 - 54 5% 13% 19% 21% 15% 13% 17% 19% 55 - 69 37% 37% 35% 15% 29% 39% 36% 33% 70 or older 16% 19% 12% 6% 14% 18% 9% 10% BE 5% 17% 13% 13% 19% 11% 22% 19% NL 11% 15% 11% 6% 8% 8% 9% 7% FR 16% 17% 14% 10% 25% 24% 22% 19% Country GE 8% 2% 4% 5% 4% 3% 4% 11% UK 8% 9% 32% 4% 6% 16% 7% 8% SP 29% 20% 11% 32% 22% 13% 14% 19% IT 23% 20% 15% 30% 16% 26% 23% 18% Often 13% 11% 15% 11% 14% 26% 19% 16% High blood Sometimes 32% 33% 25% 21% 24% 24% 20% 23% pressure Not at all 55% 52% 57% 67% 59% 48% 59% 60% No idea 0% 3% 3% 1% 3% 2% 2% 1% Often 3% 5% 11% 13% 14% 5% 15% 15% High Sometimes 34% 34% 15% 19% 21% 31% 26% 19% cholesterol Not at all 63% 56% 70% 64% 61% 61% 57% 63% No idea 0% 5% 4% 4% 4% 3% 2% 3% Often 21% 22% 24% 20% 24% 26% 25% 27% Overweight Sometimes 37% 36% 25% 21% 28% 23% 24% 28% (Obesity) Not at all 42% 42% 50% 57% 47% 51% 50% 44% No idea 0% 0% 1% 1% 1% 0% 1% 0% Often 13% 24% 16% 11% 24% 13% 19% 22% Sometimes 40% 23% 32% 26% 28% 40% 31% 28% Chronic pain Not at all 47% 52% 51% 62% 47% 45% 49% 49% No idea 0% 2% 1% 1% 1% 2% 1% 0% Often 8% 8% 9% 6% 9% 8% 8% 10% Sometimes 26% 28% 38% 28% 30% 29% 32% 30% Depression Not at all 66% 61% 52% 65% 59% 61% 60% 59% © InSites Consulting No idea 0% 3% 1% 1% 1% 2% 1% 1% F = None Pan-European Health Study, © InSites Consulting 2008. 107
    • And me With more than €40 a month, Spanish people spend the most on personal hygiene. The British spend the least (less than €20). Most of the hygiene budget is spent in the supermarket, because people visit supermarkets more regularly. The pharmacy is only more popular for hypoallergenic products. For condom purchases, the supermarket & pharmacy are equally preferred. Only Southern Europe (Italy & Spain) clearly prefers the pharmacy for rubbers. 40% considers the pharmacy to be too expensive for personal hygiene products whereas only 1 in 5 believes that the pharmacy offers better quality. The range of products is also considered smaller compared to the supermarket. © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 108
    • And me Q : What do you think is the monthly budget you spend on personal hygiene? Attention: we are only talking about care products, NOT water and electricity. BE 35,5 € NL 20,0 € FR 34,9 € GE 27,4 € UK 17,6 € SP 40,8 € IT 34,8 € N (Belgium) = 200 N (Netherlands) = 198 N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 Pan-European Health Study, © InSites Consulting 2008. 109
    • And me Q : Below are a number of products you can buy both in a pharmacy and in a supermarket. Please indicate for each of the products below if you would prefer to buy them from a pharmacy or from a supermarket. Pharmacy Supermarket 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Bath oil, bubble bath Bath oil, bubble bath Shower oil, shower gel Shower oil, shower gel Make-up Make-up Condoms Condoms Intimate hygiene products 100% Intimate hygiene products BE NL FR GE Normal shampoo Normal shampoo 80% UK SP IT Anti-dandruff shampoo Anti-dandruff shampoo 60% N (Belgium) = 200 N (Netherlands) = 198 Hypoallergenic (=anti-allergy) Hypoallergenic (=anti-allergy) products products N (France) = 207 © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 40% Pan-European Health Study, © InSites Consulting 2008. 110
    • And me Q : To what extent do you agree with the following statements? (top 2: fully agree and agree) 0% 20% 40% 60% 80% 100% I go to the supermarket more regularly which is why I buy my products there The products from the pharmacy are too expensive The pharmacy gives me personal advice The products from the pharmacy and from the supermarket are exactly the same 100% BE NL The products in the pharmacy are better quality FR GE 80% UK SP IT I have no quality guarantee in the supermarket 60% N (Belgium) = 200 N (Netherlands) = 198 N (France) = 207 The pharmacy has the widest range of products © InSites Consulting N (Germany) = 207 N (UK) = 207 F = None N (Spain) = 211 N (Italy) = 207 40% Pan-European Health Study, © InSites Consulting 2008. 111
    • And me Q : Below are a number of products you can buy both in a pharmacy and in a supermarket. Please indicate for each of the products below if you would prefer to buy them from a pharmacy or from a supermarket. 100% Mean score 90% 80% Normal shampoo Shower oil, shower gel 70% Bath oil, bubble bath 60% Supermarket 50% Anti -dandruff shampoo 40% Mean score 30% Make -up Intimate hygiene products 20% Condoms Hypoallergenic (=anti -allergy) products 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Pharmacy © InSites Consulting N = 200 Pan-European Health Study, © InSites Consulting 2008. 112
    • And me Q : Below are a number of products you can buy both in a pharmacy and in a supermarket. Please indicate for each of the products below if you would prefer to buy them from a pharmacy or from a supermarket. 100% Mean score 90% 80% 70% Normal shampoo Shower oil, shower gel 60% Supermarket 50% Bath oil, bubble bath 40% Mean score 30% Anti -dandruff shampoo 20% Make -up Hypoallergenic (=anti -allergy) products Intimate hygiene products 10% Condoms 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Pharmacy © InSites Consulting N = 198 Pan-European Health Study, © InSites Consulting 2008. 113
    • And me Q : Below are a number of products you can buy both in a pharmacy and in a supermarket. Please indicate for each of the products below if you would prefer to buy them from a pharmacy or from a supermarket. 100% Mean score 90% 80% Shower oil, shower gel Normal shampoo 70% 60% Supermarket Bath oil, bubble bath 50% Anti -dandruff shampoo 40% Mean score Make -up 30% Intimate hygiene products Hypoallergenic (=anti -allergy) Condoms products 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Pharmacy © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 114
    • And me Q : Below are a number of products you can buy both in a pharmacy and in a supermarket. Please indicate for each of the products below if you would prefer to buy them from a pharmacy or from a supermarket. 100% Mean score 90% Shower oil, shower gel 80% Normal shampoo 70% Bath oil, bubble bath 60% Supermarket 50% Anti -dandruff shampoo Intimate hygiene products 40% Mean score 30% Make -up Condoms 20% Hypoallergenic (=anti -allergy) 10% products 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Pharmacy © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 115
    • And me Q : Below are a number of products you can buy both in a pharmacy and in a supermarket. Please indicate for each of the products below if you would prefer to buy them from a pharmacy or from a supermarket. 100% Mean score 90% 80% 70% 60% Supermarket Normal shampoo Shower oil, shower gel 50% 40% Bath oil, bubble bath Anti -dandruff shampoo 30% Mean score Intimate hygiene products 20% Hypoallergenic (=anti -allergy) products 10% Make -up Condoms 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Pharmacy © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 116
    • And me Q : Below are a number of products you can buy both in a pharmacy and in a supermarket. Please indicate for each of the products below if you would prefer to buy them from a pharmacy or from a supermarket. 100% Mean score 90% 80% Normal shampoo 70% Shower oil, shower gel 60% Supermarket Bath oil, bubble bath 50% Anti -dandruff shampoo 40% Mean score Intimate hygiene products 30% Make -up 20% Hypoallergenic (=anti -allergy) 10% products Condoms 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Pharmacy © InSites Consulting N = 211 Pan-European Health Study, © InSites Consulting 2008. 117
    • And me Q : Below are a number of products you can buy both in a pharmacy and in a supermarket. Please indicate for each of the products below if you would prefer to buy them from a pharmacy or from a supermarket. 100% Mean score 90% 80% 70% Normal shampoo Bath oil, bubble bath 60% Shower oil, shower gel Supermarket 50% Intimate hygiene products Anti -dandruff shampoo 40% Mean score 30% Make -up 20% Condoms Hypoallergenic (=anti -allergy) products 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Pharmacy © InSites Consulting N = 207 Pan-European Health Study, © InSites Consulting 2008. 118
    • This is not... •THE END © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 119
    • OVERVIEW About this study How healthy are we? Stress!!!!!!!!!! To diet or not to diet ... To the doctor Doctor Google My medication And me For a personal consultation © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 120
    • Contact details Magali Geens Director Health Research Magali@insites.eu Tel. +32 9 269.16.04 Mobile +32 497.523.526 www.insites.eu Regus Rotterdam info@insites.eu Brainpark Evergemsesteenweg 195 Lichtenauerlaan 102-120 B-9032 Gent 3062ME Rotterdam Belgium The Netherlands Tel. +32 9 269 15 00 Tel. +31 10 204 56 71 Fax. +32 9 269 16 00 Fax. +31 10 204 55 55 © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 121
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    • We believe ... We believe ... in sharing and co-creating in connected research 5% of our turnover is invested in R&D Everything we do is aimed at the last 2 years 10 ESOMAR papers over enhancing intimacy between you, your over the worldus. Academic links all market and No black boxes Co-development with clients Co-development with academia © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 126
    • We believe ... in giving back Rewarding experiences for participants Active involvement of panel members Charity contributions © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 127
    • We believe ... in the power of our team People make the difference Open, forward thinking, dedicated, passionate Specific knowledge centers © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 128
    • Our health references 10% of our turnover © InSites Consulting Pan-European Health Study, © InSites Consulting 2008. 129
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