In Rev Newsletter 3 Q2009

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On the successful completion of the third quarter, we‟d like to present our third issue of “Virtuoso”. We are glad to receive good reviews from our reader for our previous Newsletter. We are thankful to our readers and hope that we continue to bring quality news. In this issue of Virtuoso, the theme is Change or Revolution, a new model of online society. We will be presenting change in gaming industry, change in web analytics and of course featuring of our own product NXY.IN. Also, we would like to thank Avinash Kaushik for sharing his thoughts on the trend of new web analytics 2.0. We‟d love to get your comments and suggestion to improve ourselves. If you have anything you‟d like to share with us, please email us at editor@in-rev.com Once again, we thank you all for supporting us. 1 | Page Nov 2009, ISSUE #3

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In Rev Newsletter 3 Q2009

  1. 1. Virtuoso Nov 2009 ISSUE #3 Harness Your Social Network Guest Writer Web Analytics 2.0 Avinash Kaushik How Farmville made Millions Online Gaming Revolution Case Study NXY.IN Product Feature Click Stream Tracker InRev Quarterly Newsletter
  2. 2. Editor’s Desk Mission Statement On the successful completion of the third quarter, we‟d like to present our third issue of “Virtuoso”. We are glad to receive good reviews from our reader for our previous Newsletter. We are thankful to our readers and hope that we continue to bring quality news. In this issue of Virtuoso, the theme is Change or Revolution, a new model of online society. We will be presenting change in gaming industry, change in web analytics and of course featuring of our own product NXY.IN. Also, we would like to thank Avinash Kaushik for sharing his thoughts on the trend of new web analytics 2.0. We‟d love to get your comments and suggestion to improve ourselves. If you have anything you‟d like to share with us, please email us at editor@in-rev.com Once again, we thank you all for supporting us. 1 | Page Nov 2009, ISSUE #3
  3. 3. Message from CEO InRev has finished its third quarter and has pulled in new investors, got corporate clients and established two of our products in the international arena. Buzzom became the most loved Twitter App in the world (according to Blippr.com). Most bloggers rate us among the Top 5 Twitter App in the World with TweetDeck, TweetMeme, Bit.ly and Tweetie. Fourth quarter will see more developments in Buzzom with Buzzom Premium coming in along with various features for managing other Social Networking Sites. Buzzom.com is getting about half a million page views a month, and the target is to reach a million by the end of 4th quarter. GlobalThoughtz has crossed hundred thousand page views a month and is getting closer to add another hundred thousand. We have been able to attract visitors from all around the world. Thanks to our authors Anup, Tilak, Nidhi, Venus, Kenneth Ericson, and Stefan Metzler from different parts of the world. Special appreciation to Rajeev for his marketing efforts. We would like to thank all our partners, friends, and known and unknown evangelists for making this happen. We will be continuously working to serve the World in better and innovative ways. - Bhupendra Khanal 2 | Page Nov 2009, ISSUE #3
  4. 4. Welcome to the world of Web Analytics 2.0 - Avinash Kaushik, Analytics Evangelist for Google The world of “web analytics” seems to have been around forever. We have practitioners and vendors and a well established system of working and thinking. Yet companies are frustrated at their ability to fundamentally understand the data and take action. I have come to the conclusion that Almost all of the time their key there are multiple forces that are at contribution to our business is that play and the world of traditional web they distract us from focusing on analytics is now dead. what‟s really important to the What does the world of traditional business and our customers. web analytics look like? I believe that we are now living in a If we measure any of the following it world of Web Analytics 2.0. A world is likely that we live in the world of where web analytics is not limited to web analytics: data available from clickstream tools like Omniture, Google Analytics,  Page Views  Path Analysis NedStat etc.  Track HITS  Daily Unique Visitors (!!!) Rather it also includes on using  Top Exit Pages on the Site qualitative tools like surveys and lab  Visitor Screen Resolutions usability tests to understand customer needs, it includes leveraging the power The core outcome of measuring of testing and experimentation and these “KPI‟s” (Key Performance finally it also includes robust Indicators) is that we can take very competitive intelligence analysis to “spy” little action. on our competitors. 3 | Page Nov 2009, ISSUE #3
  5. 5. A key shift in the Web Analytics 2.0 world is that we don‟t simply measure KPI‟s but rather we do Key Insights Analysis (KIA‟s) such as:  Click Density Analysis About the Author  Visitor Primary Purposes  Task Completion Rates  Aviansh Kaushik is the author of the  Segmented Visitor Trends recently published book Web  Raw Voice of Customer Pareto Analysis Analytics 2.0 and the best selling  Multi Channel Revenue Impact book Web Analytics: An Hour A Day (100% of the proceeds from both You know you are truly delivering web books are donated to The Smile Train, insights when you realize that every piece of Doctors Without Borders and Ekal data you look at drives action and not just Vidyalaya.)  action but action that adds to whatever  He is also the Analytics Evangelist bottom line Outcomes that our companies are for Google (Data driven decision trying to achieve for our company customers making uncomplexified) (note that important difference, not outcomes   The Co-Founder and Chief Education that your boss wants, not outcomes that Officer for Market Motive (Online his/her boss wants, but Outcomes that your marketing education, on demand, customers want). high quality, fresh, every day!)  The world of Web Analytics 2.0 takes time to  For more of his writing visit : move into but once you get comfortable in it  http://www.kaushik.net/ you will have achieved a long term strategic advantage. Good luck! 4 | Page Nov 2009, ISSUE #3
  6. 6. Gaming Revolution in Online Social Platform Deep Sherchan CMO, InRev Systems Free-to-play is an emerging model of online social games. Traditionally, games were distributed with only demo versions and people had to pay if they wanted to play the full game. Most of the online gaming portal worked with online advertisement model. But with emergence of social networking sites and mobile applications, a new business model has emerged and it is known as Virtual Goods Market. The new model allows user to play the game for free. But the games are tailored in such a way that players wanting to upgrade his/her elements in the game will have to pay amount as less as 10 cents to $1. This has allowed every game to have a concept called virtual money As the games are played in social which allows users to buy items in the networks like Twitter, Facebook and game. MySpace, there are large audience witnessing game play of each person. But when you want more and more This fuels energy and competition in the virtual money, then you would have to game and pushes the player to a state pay a little amount of real money, and where paying a dollar would not matter this goes into game developer‟s revenue much. count. The concept of less from many people is The virtual money has lots of importance the essence of new business model. in online games as the real money has in Technically, only 20 percent of the total the real world – it ranks your status users would be bringing revenue to the among other players in the network, it company but that amounts have a factor allows you to jump to next level and so of around millions. on. 5 | Page Nov 2009, ISSUE #3
  7. 7. The above model works under Micro- Farmville is a game developed by a Transaction mechanism and uses company named Zynga, present in completely new distribution method. It is Facebook. It comes in the category called also popularly known as Game-As-Service, MMO, Massive Multiplayer Online Game similar to software as service. where everyone is playing in a same space and can interact with one another. This emerging concept has upset many veteran players in computer games. The It is practically the first company to prove president of Electronics Art, John the potential of virtual goods in online Schappert had expressed that social platform. Currently there are 60 million gaming is a bubble which will soon burst in users playing the game daily. Record couple of years. But emerging new data has shows that it has already collected around proven social gaming platform to have a $320,000 and is projected to have market of $ 1 billion. hundreds of millions annually. Virtual money is not entirely a new concept; it‟s been employed in iTunes where you have to pay around $0.99 for each song rather than whole album. The whole business model works because there are huge variations in the type of consumers and their willingness to spend. By providing free to play, it is increasing its customer base and at the same time tapping into the opportunity of customers who are ready to pay that little extra cash. Free and open culture has become trademark of 21st century and gaming is Unlike, traditional retail distribution, one of those industries which are tapping online games are promoted by users into the culture. The new business model playing the game in the network - the term that we have talked about is the result of we are looking is called „viral marketing‟. changing society and is not just a fad. This brings us to understand that for a Reference: game to be popular in the social network it http://www.insidevirtualgoods.com/us-virtual-goods/ has to be really innovative and interesting enough to engage users in the game play. http://games.venturebeat.com/2009/10/26/norwests-tim- Presently, most games have an element of chang-explains-why-virtual-goods-are-so-hot-in-social- games/ fun and time killers, like Farmville. 6 | Page Nov 2009, ISSUE #3
  8. 8. NXY.IN solution to Internet Marketers -InRev NXY.IN is a new web product being developed at InRev Systems which will allows internet marketers to track down his internet campaign and measure his/her performance. The main strength of the product lies in its ability to shorten long urls to short urls unique to each user. Many of Basic interface of NXY.IN will allow user the product‟s features exploit short to shorten the URL and track the number urls to track down clicks. of unique and total clicks on the link. Today, the major problem lies not in If multiple users are shortening same URL measuring page views and visits of and each will be receiving unique website but tracking down the source and shortened URL. cause of hits. Presently, users should have Twitter Imagine you have 5 marketers promoting Account for using the application, but in your website in social networking sites. future it will have other different options. At the end of the day, let‟s say you receive 10,000 hits. How do you determine which marketers among 5 was responsible for major traffic. Google analytics can only give you detail of referral sites, location of the traffic but not the marketers responsible for the traffic. This is where NXY.IN bridges the gap. NXY.IN is mainly designed for Social Media Marketing Company and general freelancing marketers. 7 | Page Nov 2009, ISSUE #3
  9. 9. NXY.IN has an innovative dashboard which will allow you to compare performance of different marketers and drill down to each links distributed by the marketer. As a result, this allows you to put your money on right person. In order to achieve this, NXY.IN will have two different dashboard one for company and other for individual marketers. NXY.IN has been built by InRev team with a total belief that the new age of marketing will start not by sharing links and targeting people, but by hiring better and efficient marketers and building more powerful network. In future, NXY.IN is going to be linked with Buzzom which already has 10,000+ user bases. Both Buzzom and NXY.IN will The product is designed to bring efficiency be catering to business professionals to in designing marketing campaign. built a community and leverage your NXY.IN will allow you to segregate business. marketers based on their efficiency, influence and network reach, thus allowing you to make better strategies. For more information visit: In the age of social networking, finding http://globalthoughtz.com the right person for the right job is hard. http://nxy.in Today, an average social media marketer have reach to people more that 50,000 * To all the developers, the details of API of but what determines success is the nxy.in are present in its website, you can conversion ratio and the activity of the build application on top of these APIs. network. In short, NXY.IN allows you to We encourage community participation. do so. 8 | Page Nov 2009, ISSUE #3
  10. 10. | Log on to: globalthoughtz.com For Details: InRev Systems Bangalore Pvt. Ltd. #56, 3rd Main, K R Garden, HAL Airport Road, Bangalore 560017 Telephone: +91-80-40971130 Email: contact@in-rev.com Contact Person: Deep Sherchan Chief Marketing Officer Telephone: +91-96-111-22994 Email: deep@in-rev.com

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