Armed with a deep understanding of the existing LP brand experience (gained during an extensive research phase of this project), InReality set out to design and implement a completely new way to shop for moulding in the big-box home improvement retail environment. Our focus was to improve the shopping experience by simplifying the decision-making process and providing inspiration to help shoppers envision the product in their homes. To simplify the decision-making process, we arranged the product by color instead of profile, a key insight we learned during preliminary focus group testing. The second breakthrough was a two-wall vignette display that showcased various moulding profiles in context—a concept entirely new to this product category. Coupled with an updated graphic set, the vignette provides the inspiration, education and encouragement that ‘Do It Yourselfers’ need to get their next moulding project started.