The document discusses how consumers now expect personalized and mobile experiences when shopping in stores. It notes that 85% of consumers want personalized coupons, 64% want product recommendations, and 60% would buy more with in-store proximity messages. Additionally, 79% of smartphone users have their phones with them for 22 hours a day, and 70% of shoppers research products in-store on their phones. The document advocates for focusing on digital experiences while still providing good customer service, as consumers want meaningful brand relationships but feel brands don't deliver on this.

1. REMEMBER, IT’S NOT ABOUT YOU...
IT’S ABOUT THEM.
While you may be hesitant to jump in feet first, consumers were ready for contextually
relevant, digital in-store experiences... yesterday.
Personalized coupons and
exclusive offers
85%
Recommendations based
on what friends/family
have purchased
54%
Recommendations for specific
products to purchase
64%
48%
believe that sales associates
using the latest technology
improves their shopping
experience
60%
would buy more as a
result of in-store proximity
marketing messages through
beacons
61%
believe kiosks / interactive
screens for location / product
information improves their
shopping experience
AND, CONSUMERS PREFER TO SHOP IN STORES THAT OFFER:
They’re savvy,connected and in charge.
Here’s how to win the heart of today’s consumer.
WillYouBeMine?
DON’T PLAY HARD TO GET...
NO-ONE LIKES THAT!
Today’s consumers are accustomed to an “always on” mentality. So when it comes to
accessing information, make it easy AND make it mobile.
79%
of smartphone users
have their phones with
them for 22 hrs a day
shoppers who tried to
find information w/in
a store said they couldn’t
and 43% left frustrated
in2 3
70%
THESE KINDS OF TARGETED OFFERS WORK BEST IF YOU LISTEN TO THE CONSUMER...
of customers believe brands have a self-
centered desire to increase profits
of consumers research
in store
53% 47%of consumers research
online
FOCUS ON DIGITAL... JUST DON’T FORGET
THE CUSTOMER EXPERIENCE.
Today’s consumers’ sense of loyalty is often eclipsed by personalized, tailored, quick and
easy buying experiences.
87% of consumers want more meaningful
relationships with brands but only 17%
believe brands deliver
87% 17%
$1.6T in U.S. revenue is up for grabs due to
consumer brand switching after an unsatis-
factory experience, up 29% since 2010.
$1.6T
Are your in-store marketing efforts winning over today’s
consumers? InReality helps companies increase store
sales by innovating how customers experience their brand.
2015 InReality. All rights reserved.©
SOURCES:
http://www.adweek.com/socialtimes/smartphones/480485
http://think.storage.googleapis.com/docs/digital-impact-on-in-store-shopping_research-studies.pdf
http://www.motorolasolutions.com/promo/retail/docs/msi/7th_Annual_MSI%20_Shopping_Study_Highlights-2014.pdf
http://www.swirl.com/swirl-releases-results-retail-store-beacon-marketing-campaigns/
http://www.adweek.com/prnewser/study-83-percent-of-consumers-unsatisfied-by-relationships-with-brands/102404
http://newsroom.accenture.com/news/us-switching-economy-up-29-percent-since-2010-as-companies-struggle-to-keep-
up-with-the-nonstop-customer-finds-accenture.print
www.inreality.com