HACK A SEO
PLAN IN 90 MIN
Frederic Chanut
Managing Director In Marketing We Trust
YES

SLIDES &
EXCEL
AVAILABLE
Matt will distribute or download them at:
http://www.inmarketingwetrust.com.au/SEO/SEO-train...
AGENDA

HACK A SEO PLAN IN 90 MIN
‣

How SEO works

‣

Keyword research

‣

Research content ideas and develop SEO-focused...
4

DISCLAIMER

THIS EXERCISE IS HACK
GIVING YOU ONLY THE TOP LINE
OF YOUR SEO STRATEGY.

SEO IS A LENGTHY PROCESS
SUBJECT ...
SEO IS A MARKETING INITIATIVE

Don’t leave
it to IT!!!

5
WHY IT MATTERS

Successful VCs like
Dave Mccure, from
500 Startups judge
prospects based on
their SEO success.

6
INTRODUCTION TO GOOGLE ADWORDS

HOW SEO
WORKS
The hard truth
8

SEO FACTORS (BASIC)

Content

Technical

Links /
Social
SEO FACTORS (DETAILED)

9

source
SEO IN CONTEXT OF DIGITAL MARKETING

10
11

SEO FUNDAMENTALS

3 TYPICAL SCENARIOS
New Brand = Presence
Marketing

Small Brand =
Branding

Established brand =
Para...
WARNING: NO MORE SPAM

12
WARNING: NO MORE SEO KEYWORD DATA

Source

13
HOW DO WE DO SEO MOVING FORWARD?

FOCUS ON
REVENUE
AND
CONVERSIONS
AT A PAGE LEVEL

14
15

SEO FUNDAMENTALS

TOP CHANGES FOR SEO IN 2013
1. Keyword domains and keyword links have lost relevance
2. Brands are t...
16

SEO FUNDAMENTALS

SEO PROCESS IN A NUTSHELL

• What
they
search
Keyword
research

Content
research

• What
they care
a...
HACK A SEO PLAN IN 90 MIN

KEYWORD
RESEARCH
I really think “Stuffed kangaroo balls bottle opener” is the perfect
keyword f...
18

CUSTOMER PROBLEM
Search Marketing transform your customer pain points into

their
spoken/written language
You need to ...
KEYWORD MAPPING PURCHASE FUNNEL

Source

19
KEYWORD POPULARITY

Link

20
USING THE SEARCH MARKETING TEMPLATE

21
22

EXERCISE

KEY OBJECTIVES

AGENDA

Your Top keywords

Time 20 min

DELIVERABLE

RESOURCES

Top keywords for your audien...
GOOGLE SUGGEST

23

Wildcard Search
Use Wildcard (*) and
tilda (~) to search
variations of your
search query or
synonyms

...
SEM + COMPETITORS KWDS

http://www.semrush.com/

24
UBERSUGGEST

25

http://ubersuggest.org/
26

EXERCISE

KEY OBJECTIVES

AGENDA

Define your negative keywords

Time 2 min

DELIVERABLE

RESOURCES

Negatives keyword...
WALKTHROUGH – FIND KEYWORDS

27
WALKTHROUGH – FIND KEYWORDS

28
WALKTHROUGH – KEYWORD PLANNER

http://www.inmarketingwetrust.com.au/marketers-guide-googles-keyword-planner/

29

Warning:...
WALKTHROUGH – KEYWORD PLANNER

http://www.inmarketingwetrust.com.au/marketers-guide-googles-keyword-planner/

30

Quick vi...
MOZ.COM (EX – SEOMOZ)

31
Shut up
and take
my money
32

EXERCISE

KEY OBJECTIVES

AGENDA

Evaluate SEO opportunity for top
keywords

Time 5 min

DELIVERABLE

RESOURCES

Top k...
KEYWORD DIFFICULTY

33

http://pro.seomoz.org/tools/keyword-difficulty
KEYWORD DIFFICULTY

34

http://pro.seomoz.org/tools/keyword-difficulty
35

EXERCISE

KEY OBJECTIVES

AGENDA

Evaluate SEO opportunity for top
keywords

Time 5 min

DELIVERABLE

RESOURCES

Top k...
GOOGLE WEBMASTER TOOL

Advantage: Already on Google’s radar for keyword
Risk: Self fulfilling prophecy

36
FREE RANK TRACKER

37

Get it

Max 100 kwds. Recommended less than 40 otherwise IP blocked by Google.
38

EXERCISE

KEY OBJECTIVES

AGENDA

Identify strategy per keyword

Time 5 min

DELIVERABLE

RESOURCES

Action item per k...
FREE RANK TRACKER

39

Get it

Max 100 kwds. Recommended less than 40 otherwise IP blocked by Google.
GOOGLE WEBMASTER TOOL

Advantage: Already on Google’s radar for keyword
Risk: Self fulfilling prophecy

40
41

EXERCISE

KEY OBJECTIVES

AGENDA

Evaluate SEO opportunity for top
keywords

Time 5 min

DELIVERABLE

RESOURCES

Top k...
USING THE SEARCH MARKETING TEMPLATE

42
HACK A SEO PLAN IN 90 MIN

CONTENT
MARKETING
STRATEGY
“Blah, Blah, Content Marketing, Blah, Blah, +20% on invoice…..”
SEO IS PART OF A BIGGER CONTENT PICTURE

Image credit: @randfish

44
CONTENT QUALITY IS KEY

45

A$$kicking
Spam since
2011
CONTENT SHOULD WORK FOR THOSE 3

46
NEW SEO CONTENT PARADIGM

47

Earn your
traffic

Source
FIND CONTENT TOPIC

48

EDUCATIONAL INTENT KEYWORD
OPERATORS
‣

[keyword phrase] + guide

‣

How [keyword phrase] is

‣

H...
GOOGLE SUGGEST

49

Wildcard Search
Use Wildcard (*) and
tilda (~) to search
variations of your
search query or
synonyms

...
50
51

EXERCISE

KEY OBJECTIVES

AGENDA

Evaluate opportunity to create
valuable content

Time 3 min

DELIVERABLE

RESOURCES
...
52

QUALITY CONTENT BUILD
Objectives

Content creation

Publishing

Research

Seeding

Repurposing

Author

Data Analysis
CONTENT MARKETING

Source

53
CONTENT MARKETING

NEW MEDIA
+ TRADITIONAL CAMPAIGN
MENTALITY

= LANDFILL MARKETING

54
LANDFILL MARKETING

55
PERFECTLY OPTIMISED PAGE

Must Read:
http://moz.com/blog/visual-guide-tokeyword-targeting-onpage-optimization

56
CONTENT CREATION TIPS
‣

Start small.

‣

Allocate resource to produce a piece of difficult-to-replicate content.
‣

Creat...
FREE TOOL - CONTENT IDEA GENERATOR

58

Make your
own copy
Tool Credit: @SEOgadget
59

EXERCISE

KEY OBJECTIVES

AGENDA

Find content opportunities

Time 2 min

DELIVERABLE

RESOURCES

Content Ideas genera...
HACK A SEO PLAN IN 90 MIN

IDENTIFYING
LINK
OPPORTUNITY
OPENSITEEXPLORER.ORG

61
62

EXERCISE

KEY OBJECTIVES

AGENDA

Identify Link opportunities

Time 7 min

DELIVERABLE

RESOURCES

Competitors backlin...
LINK SEARCH TOOL - CONTENT SCRAPER

63

Install it
LINK SEARCH TOOL - CONTENT SCRAPER

64

Bookmark it

Instantly generate search operators
FIND LINKS – FORUMS

65

SPOT FOR A LINK
DROP.. AND A SALE
FIND LINKS – EMPLOYEES PAGE

66

WHICH PAGE ARE
JOURNALISTS
LINKING TO?
FIND LINKS – LINK RECLAMATION

67

BECAUSE TWITTER
RANKS FIRST, IT
GETS MORE LINKS
SOCIAL MEDIA
RESEARCH
It’s not stalking, it’s just intense fascination over your life…
TWITTER BIO SEARCH VIA FOLLOWERWONK.COM

69
TEST SOCIAL TARGETING WITH ADS

70
FACEBOOK ADS

Pro tip: Greater results and CTR by promoting posts in FB

71
CREATE PERSONAS BASED ON USERS

72

Advanced
Blog post

Facebook + Keyword Analysis = Keyword demographics
OUTREACH &
CAMPAIGN
MANAGEMENT
“Dear [link target], please link to me w/out a specific reason.
Sincerely.”
- SEOsucker
SEO CAMPAIGN MANAGEMENT

SEO
= INBOUND MARKETING
= ONGOING CAMPAIGN MGMT

SEO doesn’t work as a 1-off. Period.

74
MANAGEMENT TOOL – BASECAMP.COM

I use it to manage client projects and involve them in the process

75
SEO MANAGEMENT TOOL

Free - Trello.com

76
OUTREACH - LINKERATI

77

Bloggers - probably the most targetable and directly influenced folks
Forum posters - Not a huge...
OUTREACH – TARGET MARKET

78

Link =
Endorsement
= most value

Remember those guys ?
OUTREACH TOOL - BUZZSTREAM

www.buzzstream.com

79
FREE OUTREACH TOOL - LINKSY EMAIL FINDER

http://linksy.me/find-email

80
FREE OUTREACH TOOL - RAPPORTIVE

www.rapportive.com

81
FREE OUTREACH TOOL - BOOMERANG

Check this blog: http://bit.ly/canned-response

82
DO THE HARD WORK

Do The Big Work (Seth Godin)

83
FREEBIES
Candy from strangers taste so much better cause it’s FREE…
TECHNICAL SEO TRICKS

85

•

All important pages crawlable (check your robots.txt)

•

Check cached, text only version of ...
TOOLS!!!!
http://seomoz.org SEO toolkit
http://piktochart.com Visualisation

www.followerwonk.com Twitter bio research
htt...
SEO AUDIT

87

Bookmark it

Takes between 3-5 days for a full audit. Focus first on accessibility, indexing
and the techni...
THANK YOU!

88

Frederic Chanut
Managing Director, In Marketing We Trust
m. 04 3837 1981
e. frederic@inmarketingwetrust.co...
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Hack a seo plan in 90 min by In Marketing We Trust

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***Update Dec 2013****
* Fixed external links
* Included basic SEO process
* Included answer to (not provided)
* Included answer to hummingbird
* Included answer to the latest Penguin (2.1)
* New keyword discovery process using Adwords keyword planner
* New template available
* Extra content marketing tips
* Extra freebies
---------------------
A SEO plan for Startup to quickly validate the opportunity that exist for them by leveraging Organic traffic from Google.
Disclaimer: this is a first draft at this method and I will update the content moving forward. Please leave comments and ratings on the following page:
http://www.inmarketingwetrust.com.au/seo/seo-training/

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  • Thanks Gibs. All links updated. Video removed (no longer relevant). All should work now.
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Hack a seo plan in 90 min by In Marketing We Trust

  1. 1. HACK A SEO PLAN IN 90 MIN Frederic Chanut Managing Director In Marketing We Trust
  2. 2. YES SLIDES & EXCEL AVAILABLE Matt will distribute or download them at: http://www.inmarketingwetrust.com.au/SEO/SEO-training/
  3. 3. AGENDA HACK A SEO PLAN IN 90 MIN ‣ How SEO works ‣ Keyword research ‣ Research content ideas and develop SEO-focused content ‣ Identifying link opportunities ‣ Social media research ‣ Outreach ‣ Freebies (if time permits) 3
  4. 4. 4 DISCLAIMER THIS EXERCISE IS HACK GIVING YOU ONLY THE TOP LINE OF YOUR SEO STRATEGY. SEO IS A LENGTHY PROCESS SUBJECT TO MANY CHANGES. That’s why I still have a job…
  5. 5. SEO IS A MARKETING INITIATIVE Don’t leave it to IT!!! 5
  6. 6. WHY IT MATTERS Successful VCs like Dave Mccure, from 500 Startups judge prospects based on their SEO success. 6
  7. 7. INTRODUCTION TO GOOGLE ADWORDS HOW SEO WORKS The hard truth
  8. 8. 8 SEO FACTORS (BASIC) Content Technical Links / Social
  9. 9. SEO FACTORS (DETAILED) 9 source
  10. 10. SEO IN CONTEXT OF DIGITAL MARKETING 10
  11. 11. 11 SEO FUNDAMENTALS 3 TYPICAL SCENARIOS New Brand = Presence Marketing Small Brand = Branding Established brand = Paradigm Shift (no visibility) (limited visibility) (Offline clout) Develop presence in the industry Create brand awareness Move company online ‣ Clean slate ‣ Technical audit ‣ Technical & Content audit ‣ Develop base content ‣ Content development ‣ Content repurposing ‣ Create industry connections & ‣ Become a voice in industry ‣ Become thought leader online ‣ Timeline 6-9 Mths ‣ Timeline 3-6 Mths recognition ‣ Timeline 9-12 Mths
  12. 12. WARNING: NO MORE SPAM 12
  13. 13. WARNING: NO MORE SEO KEYWORD DATA Source 13
  14. 14. HOW DO WE DO SEO MOVING FORWARD? FOCUS ON REVENUE AND CONVERSIONS AT A PAGE LEVEL 14
  15. 15. 15 SEO FUNDAMENTALS TOP CHANGES FOR SEO IN 2013 1. Keyword domains and keyword links have lost relevance 2. Brands are the exception to many rules 3. Social signals continue to correlate very well with better rankings 4. Good content is always important: it comes to quality! 5. The Quality/number of backlinks remains important 6. On-page technology remains one of the basics Source
  16. 16. 16 SEO FUNDAMENTALS SEO PROCESS IN A NUTSHELL • What they search Keyword research Content research • What they care about • What Google digs On-site optimisation Link research • Who’s talking about it • Stalk’em all Outreach
  17. 17. HACK A SEO PLAN IN 90 MIN KEYWORD RESEARCH I really think “Stuffed kangaroo balls bottle opener” is the perfect keyword for our tourists market…
  18. 18. 18 CUSTOMER PROBLEM Search Marketing transform your customer pain points into their spoken/written language You need to understand their Search Intent Your worst enemies: Jargon Corporate Speak Creative Description
  19. 19. KEYWORD MAPPING PURCHASE FUNNEL Source 19
  20. 20. KEYWORD POPULARITY Link 20
  21. 21. USING THE SEARCH MARKETING TEMPLATE 21
  22. 22. 22 EXERCISE KEY OBJECTIVES AGENDA Your Top keywords Time 20 min DELIVERABLE RESOURCES Top keywords for your audience would use Internet connection, Ubersuggest, Adwords External Keywords Tool, Google Webmaster Tools, Moz.com, Ranktracker 1. Enter most likely keyword in Google Adwords Keyword planner tool 2. Select Exact, include CPC 3. Download CSVs and combine data 4. Save doc
  23. 23. GOOGLE SUGGEST 23 Wildcard Search Use Wildcard (*) and tilda (~) to search variations of your search query or synonyms Google Suggest
  24. 24. SEM + COMPETITORS KWDS http://www.semrush.com/ 24
  25. 25. UBERSUGGEST 25 http://ubersuggest.org/
  26. 26. 26 EXERCISE KEY OBJECTIVES AGENDA Define your negative keywords Time 2 min DELIVERABLE RESOURCES Negatives keyword list Internet, Adwords Keywords tool, Ubersuggest, Excel Spreadsheet 1. 2. 3. 4. Using Google Suggest or Ubersuggest List all non relevant keywords Save list in Excel Doc Add negative keywords to your plan
  27. 27. WALKTHROUGH – FIND KEYWORDS 27
  28. 28. WALKTHROUGH – FIND KEYWORDS 28
  29. 29. WALKTHROUGH – KEYWORD PLANNER http://www.inmarketingwetrust.com.au/marketers-guide-googles-keyword-planner/ 29 Warning: All keywords in exact match
  30. 30. WALKTHROUGH – KEYWORD PLANNER http://www.inmarketingwetrust.com.au/marketers-guide-googles-keyword-planner/ 30 Quick view of daily traffic based on max cpc or daily budget
  31. 31. MOZ.COM (EX – SEOMOZ) 31 Shut up and take my money
  32. 32. 32 EXERCISE KEY OBJECTIVES AGENDA Evaluate SEO opportunity for top keywords Time 5 min DELIVERABLE RESOURCES Top keywords SEO difficulty score Laptop, Search template, Internet access, Moz Keyword difficulty 1. 2. 3. 4. 5. 6. 7. Pick your most valuable keywords Search their SEO Difficulty by set of 20 Go in the report tab Download report Enter in template Use vlookup to match Save Doc
  33. 33. KEYWORD DIFFICULTY 33 http://pro.seomoz.org/tools/keyword-difficulty
  34. 34. KEYWORD DIFFICULTY 34 http://pro.seomoz.org/tools/keyword-difficulty
  35. 35. 35 EXERCISE KEY OBJECTIVES AGENDA Evaluate SEO opportunity for top keywords Time 5 min DELIVERABLE RESOURCES Top keywords SEO difficulty score Laptop, Search template, Internet access, Rank checker 1. Pick your most valuable keywords 2. Search if your domain is ranking for any of them and download report 3. Paste in the ranking tab 4. Use vlookup to match 5. Save Doc
  36. 36. GOOGLE WEBMASTER TOOL Advantage: Already on Google’s radar for keyword Risk: Self fulfilling prophecy 36
  37. 37. FREE RANK TRACKER 37 Get it Max 100 kwds. Recommended less than 40 otherwise IP blocked by Google.
  38. 38. 38 EXERCISE KEY OBJECTIVES AGENDA Identify strategy per keyword Time 5 min DELIVERABLE RESOURCES Action item per keywords Laptop, Search template, Internet access, Rank checker 1. Sort keywords in excel by volume 2. Allocate strategy per keyword 3. Save Doc
  39. 39. FREE RANK TRACKER 39 Get it Max 100 kwds. Recommended less than 40 otherwise IP blocked by Google.
  40. 40. GOOGLE WEBMASTER TOOL Advantage: Already on Google’s radar for keyword Risk: Self fulfilling prophecy 40
  41. 41. 41 EXERCISE KEY OBJECTIVES AGENDA Evaluate SEO opportunity for top keywords Time 5 min DELIVERABLE RESOURCES Top keywords SEO difficulty score Laptop, Search template, Internet access, Rank checker 1. Pick your most valuable keywords 2. Search if your domain is ranking for any of them and download report 3. Paste in the ranking tab 4. Use vlookup to match 5. Save Doc
  42. 42. USING THE SEARCH MARKETING TEMPLATE 42
  43. 43. HACK A SEO PLAN IN 90 MIN CONTENT MARKETING STRATEGY “Blah, Blah, Content Marketing, Blah, Blah, +20% on invoice…..”
  44. 44. SEO IS PART OF A BIGGER CONTENT PICTURE Image credit: @randfish 44
  45. 45. CONTENT QUALITY IS KEY 45 A$$kicking Spam since 2011
  46. 46. CONTENT SHOULD WORK FOR THOSE 3 46
  47. 47. NEW SEO CONTENT PARADIGM 47 Earn your traffic Source
  48. 48. FIND CONTENT TOPIC 48 EDUCATIONAL INTENT KEYWORD OPERATORS ‣ [keyword phrase] + guide ‣ How [keyword phrase] is ‣ How to [keyword phrase] ‣ What is [keyword phrase] ‣ Best [keyword phrase] ‣ Worst [keyword phrase]
  49. 49. GOOGLE SUGGEST 49 Wildcard Search Use Wildcard (*) and tilda (~) to search variations of your search query or synonyms Google Suggest
  50. 50. 50
  51. 51. 51 EXERCISE KEY OBJECTIVES AGENDA Evaluate opportunity to create valuable content Time 3 min DELIVERABLE RESOURCES List of existing resource Laptop, Search template, Internet access, Google 1. 2. 3. 4. 5. Use an operator with best keyword Enter in Google Scrape top results Save results in template for future analysis Save Doc
  52. 52. 52 QUALITY CONTENT BUILD Objectives Content creation Publishing Research Seeding Repurposing Author Data Analysis
  53. 53. CONTENT MARKETING Source 53
  54. 54. CONTENT MARKETING NEW MEDIA + TRADITIONAL CAMPAIGN MENTALITY = LANDFILL MARKETING 54
  55. 55. LANDFILL MARKETING 55
  56. 56. PERFECTLY OPTIMISED PAGE Must Read: http://moz.com/blog/visual-guide-tokeyword-targeting-onpage-optimization 56
  57. 57. CONTENT CREATION TIPS ‣ Start small. ‣ Allocate resource to produce a piece of difficult-to-replicate content. ‣ Create a calendar of consistent material. ‣ Your 1st won’t get many links ‣ Your 2nd will get more ‣ Your 3rd will do better Pro tip: https://www.google.com/search?q=find+an+intern&pws=0 57
  58. 58. FREE TOOL - CONTENT IDEA GENERATOR 58 Make your own copy Tool Credit: @SEOgadget
  59. 59. 59 EXERCISE KEY OBJECTIVES AGENDA Find content opportunities Time 2 min DELIVERABLE RESOURCES Content Ideas generator Internet, laptop, Google account 1. Open link - http://bit.ly/content-ideas 2. Make your own copy 3. Enter your top keyword
  60. 60. HACK A SEO PLAN IN 90 MIN IDENTIFYING LINK OPPORTUNITY
  61. 61. OPENSITEEXPLORER.ORG 61
  62. 62. 62 EXERCISE KEY OBJECTIVES AGENDA Identify Link opportunities Time 7 min DELIVERABLE RESOURCES Competitors backlinks Internet, laptop, excel 1. 2. 3. 4. 5. 6. 7. Go to opensiteexplorer.org Enter your competitor’s homepage url Select only external links, to the root domain Export as XLS Copy list in competitor links tab Repeat for top 3 competitors Save document
  63. 63. LINK SEARCH TOOL - CONTENT SCRAPER 63 Install it
  64. 64. LINK SEARCH TOOL - CONTENT SCRAPER 64 Bookmark it Instantly generate search operators
  65. 65. FIND LINKS – FORUMS 65 SPOT FOR A LINK DROP.. AND A SALE
  66. 66. FIND LINKS – EMPLOYEES PAGE 66 WHICH PAGE ARE JOURNALISTS LINKING TO?
  67. 67. FIND LINKS – LINK RECLAMATION 67 BECAUSE TWITTER RANKS FIRST, IT GETS MORE LINKS
  68. 68. SOCIAL MEDIA RESEARCH It’s not stalking, it’s just intense fascination over your life…
  69. 69. TWITTER BIO SEARCH VIA FOLLOWERWONK.COM 69
  70. 70. TEST SOCIAL TARGETING WITH ADS 70
  71. 71. FACEBOOK ADS Pro tip: Greater results and CTR by promoting posts in FB 71
  72. 72. CREATE PERSONAS BASED ON USERS 72 Advanced Blog post Facebook + Keyword Analysis = Keyword demographics
  73. 73. OUTREACH & CAMPAIGN MANAGEMENT “Dear [link target], please link to me w/out a specific reason. Sincerely.” - SEOsucker
  74. 74. SEO CAMPAIGN MANAGEMENT SEO = INBOUND MARKETING = ONGOING CAMPAIGN MGMT SEO doesn’t work as a 1-off. Period. 74
  75. 75. MANAGEMENT TOOL – BASECAMP.COM I use it to manage client projects and involve them in the process 75
  76. 76. SEO MANAGEMENT TOOL Free - Trello.com 76
  77. 77. OUTREACH - LINKERATI 77 Bloggers - probably the most targetable and directly influenced folks Forum posters - Not a huge SEO value althoug traffic can be positive Web News Writers - Most valuable, write for Cnet, Wired & MSN, etc... Content Creators - These folks are seeking valid resources to link out to. Resource Editors - Rare breed, work in gov., NPOs and Uni. Looking to add content to their pages or directories. Social Taggers - (Digg, Del.icio.us, Reddit & Furl, Fark) - thousands of visitors and the opportunity to be in front of hundreds of link-hungry bloggers. Journalists - Online or offline creators of "news" content, these influencers are among the most valuable of all the linkerati.
  78. 78. OUTREACH – TARGET MARKET 78 Link = Endorsement = most value Remember those guys ?
  79. 79. OUTREACH TOOL - BUZZSTREAM www.buzzstream.com 79
  80. 80. FREE OUTREACH TOOL - LINKSY EMAIL FINDER http://linksy.me/find-email 80
  81. 81. FREE OUTREACH TOOL - RAPPORTIVE www.rapportive.com 81
  82. 82. FREE OUTREACH TOOL - BOOMERANG Check this blog: http://bit.ly/canned-response 82
  83. 83. DO THE HARD WORK Do The Big Work (Seth Godin) 83
  84. 84. FREEBIES Candy from strangers taste so much better cause it’s FREE…
  85. 85. TECHNICAL SEO TRICKS 85 • All important pages crawlable (check your robots.txt) • Check cached, text only version of your site • No Ajax, Javascript or Flash • All power under 1 (sub)domain (avoid microsites, blog.yoursite.com, etc) • Short, explicit URLs • Use Canonical tag • Use Schema.org microdata • Site speed matters • Most important keyword in Meta title, H1, bullet points • 3-5 kwds per page
  86. 86. TOOLS!!!! http://seomoz.org SEO toolkit http://piktochart.com Visualisation www.followerwonk.com Twitter bio research http://linksy.me/find-email Email guesser http://bit.ly/content-scrape Content scrapping www.buzzstream.com Outreach (PR+ Linkbuilding) CRM www.rapportive.com View user profiles in Gmail www.boomeranggmail.com schedule emails/reminders http://nielsbosma.se/projects/seotools/ Best SEO extension for excel 86
  87. 87. SEO AUDIT 87 Bookmark it Takes between 3-5 days for a full audit. Focus first on accessibility, indexing and the technical aspects
  88. 88. THANK YOU! 88 Frederic Chanut Managing Director, In Marketing We Trust m. 04 3837 1981 e. frederic@inmarketingwetrust.com.au www.inmarketingwetrust.com.au Email me to obtain kwd difficulty for your top 20 kwds Connect with us

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