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Baldwin promise ppt

Baldwin promise ppt






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    Baldwin promise ppt Baldwin promise ppt Presentation Transcript

    • An Integrated Campaign Proposal
      • What we knew :
      • • The Baldwin Promise scholarship can be awarded to any graduate of Baldwin Community High School.
      • • The scholarship covers tuition up to $5,000 a year to any 2 or 4 year approved college or university in the state of Michigan.
      • • Funding for the scholarship is last priority due to most of the funding received already.
      • • The first scholarships were awarded to the graduating class of 2010.
    • Target Audience: Students of Baldwin Community Schools Parents of the students Educators Community Leaders
    • Main Baldwin Challenges:
      • Absence of a “college going culture”.
      • Average ACT are scores below the qualified level for college preparedness, which is 19 according to the school district.
      • No Advanced Placement courses offered in high school..
      • Low motivation of students to go to college
        • Not culturally integrated
        • Resources out of reach
        • Fear of leaving “safe zone”
      • No job opportunities available for graduates locally in Baldwin.
      • The jobs that are available in Baldwin have no requirement of a college degree.
    • Problems & Opportunities
      • Problem: The lack of a college going culture creates a community with low motivation to pursue a post-secondary education.
      • Opportunity: Inspire and develop a college going culture by informing the community of the benefits associated with college.
    • What do we want to do?
      • We want to change attitudes and inspire individuals to acquire a post- secondary education.
    • The message we want to deliver:
      • We want to reinforce that college can unlock doorways and can provide a higher standard of living.
    • The Creative Work
    • The Baldwin Promise Logo The tagline: College is the key, unlock your future
    • Direct Mail: Parents
    • Direct Mail: Students
    • Outdoor: Billboard
    • Brochure
    • T-Shirt
    • Ambient Advertising
    • Social Media: Facebook
    • Website
    • Event: The Open Door
    • Promotion: “Unlock the Future” Raffle
    • The Media Plan
    • Thank you for this opportunity!
      • The creative inspirations behind this campaign stem from the imaginations of The Creative Elements team.