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Baldwin promise ppt

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Transcript

  • 1. An Integrated Campaign Proposal
  • 2.
    • What we knew :
    • • The Baldwin Promise scholarship can be awarded to any graduate of Baldwin Community High School.
    • • The scholarship covers tuition up to $5,000 a year to any 2 or 4 year approved college or university in the state of Michigan.
    • • Funding for the scholarship is last priority due to most of the funding received already.
    • • The first scholarships were awarded to the graduating class of 2010.
  • 3. Target Audience: Students of Baldwin Community Schools Parents of the students Educators Community Leaders
  • 4. Main Baldwin Challenges:
    • Absence of a “college going culture”.
    • Average ACT are scores below the qualified level for college preparedness, which is 19 according to the school district.
    • No Advanced Placement courses offered in high school..
    • Low motivation of students to go to college
      • Not culturally integrated
      • Resources out of reach
      • Fear of leaving “safe zone”
    • No job opportunities available for graduates locally in Baldwin.
    • The jobs that are available in Baldwin have no requirement of a college degree.
  • 5. Problems & Opportunities
    • Problem: The lack of a college going culture creates a community with low motivation to pursue a post-secondary education.
    • Opportunity: Inspire and develop a college going culture by informing the community of the benefits associated with college.
  • 6. What do we want to do?
    • We want to change attitudes and inspire individuals to acquire a post- secondary education.
  • 7. The message we want to deliver:
    • We want to reinforce that college can unlock doorways and can provide a higher standard of living.
  • 8. The Creative Work
  • 9. The Baldwin Promise Logo The tagline: College is the key, unlock your future
  • 10. Direct Mail: Parents
  • 11. Direct Mail: Students
  • 12. Outdoor: Billboard
  • 13. Brochure
  • 14. T-Shirt
  • 15. Ambient Advertising
  • 16. Social Media: Facebook
  • 17. Website
  • 18.  
  • 19. Event: The Open Door
  • 20. Promotion: “Unlock the Future” Raffle
  • 21. The Media Plan
  • 22. Thank you for this opportunity!
    • The creative inspirations behind this campaign stem from the imaginations of The Creative Elements team.

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