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Flu Season 101: Direct From Your Local Pharmacist

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With the flu season upon us, InCrowd asked US retail pharmacists to weigh in on the 2013 - 2014 flu season. Here's their response, direct from the InCrowd platform.

With the flu season upon us, InCrowd asked US retail pharmacists to weigh in on the 2013 - 2014 flu season. Here's their response, direct from the InCrowd platform.

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  • 1. Flu Season 101: Direct from your local pharmacist
  • 2. According to the US Department of Health and Human Services, flu season begins in the fall and peaks around January and February Source: flu.gov
  • 3. Center for Disease Control (CDC) tells us getting a flu shot is your best option for preventing the flu They recommends flu shots for everyone 6 months and older Flu shots reduce your odds of getting the flu by 70% to 90% Source: cdc.gov/flu/about/season
  • 4. InCrowd asked 150 retail pharmacists from across the US to share their thoughts on the 2013 - 2014 flu season
  • 5. InCrowd Asked… Why don’t people get flu shots? What do you see as the major benefits to people receiving flu shots at their local pharmacy? What do you see as the major drawbacks to people receiving flu shots at their local pharmacy? What level of severity do you predict for the 2013 - 2014 flu season?
  • 6. Q1: Why don’t people get flu shots? According the pharmacists we surveyed, there are three main reasons people don't get flu shots Reason #1: Believe the flu shot will give them the flu and make them sick 82/150 Reason #2: No need for a flu shot, never get sick 32/150 Reason #3: Fear and misconceptions around the benefits of the flu shot 23/150 Source: InCrowd Pharmacist Research, n = 150
  • 7. Top 3 Reasons People Don’t Get Flu Shots 0.0% Flu shot will make them sick Fear, misconceptions around benefits 15.4% 54.7% 21.3% Source: InCrowd Pharmacist Research, n = 150 No need, never get sick
  • 8. Q2: What are the major benefits to people receiving flu shots at their local pharmacy? Benefits identified by surveyed pharmacists fall under the umbrella of convenience and could play a role in more people getting flu shots 90% of surveyed pharmacists identified convenience as main benefit of getting flu shot at a retail pharmacy • Easy access, offered at many pharmacies and stores 78/150 • No appointment needed 33/150 • Fast with minimal wait time 24/150 Source: InCrowd Pharmacist Research, n = 150
  • 9. Benefits of Receiving Flu Shot at Local Pharmacy No major benefits 0.7% Other (please describe below) 1.3% Incentives such as store coupons 0.0% No waiting room of sick patients 4% Lower cost to patients 4% Fast / Low wait time 16% No appointment needed Convenience 22% Ease of access / offered by many pharmacies and stores 52% 0% Source: InCrowd Pharmacist Research, n = 150 10% 20% 30% 40% 50% 60%
  • 10. Q3: What are the major drawbacks to people receiving flu shots at their local pharmacy? Nearly half of the pharmacists surveyed (44%) see no drawbacks to providing flu shots at local retail pharmacies Other drawbacks identified include • Less privacy, less professional setting 31/150 • Managing and preventing adverse events 29/150 • Disruption in continuity of care with PCP 14/150 Source: InCrowd Pharmacist Research, n = 150
  • 11. Drawbacks to Providing Flu Shots in the Retail Pharmacy Setting 50% 40% 30% 20% 44.0% 10% 9.3% 20.6% 19.3% 0% Disruption in continuity of care Source: InCrowd Pharmacist Research, n = 150 Less privacy, less professional setting Managing adverse events No major drawbacks
  • 12. Q4: What level of severity do you predict for the 2013 - 2014 flu season? An increase in the number of people getting flu shots leads majority of surveyed pharmacists to predict an average flu season 2013 – 2014 flu season predictions • • • • Mild 17/150 Average 114/150 Worse than average 17/150 Severe 2/150 Source: InCrowd Pharmacist Research, n = 150
  • 13. Pharmacists Predict the 2013-2014 Flu Season 100% 90% 76% Average Flu Season 80% 70% 60% 50% 40% 30% 11.3% Mild 20% 10% 0% Source: InCrowd Pharmacist Research, n = 150 11.3% Worse Than Average 1.3% Severe
  • 14. Bonus Question: During what month does your pharmacy administer the highest number of flu shots? 71 % of the surveyed pharmacists indicated October as peak month for flu shots (106 / 150) Source: InCrowd Pharmacist Research, n = 150
  • 15. Interested in getting market feedback from pharmacists Drop us a line, we have Crowds of US and international based pharmacists working in both the retail and hospital setting These pharmacists are pre-screened and have opted-in to answer questions in real time sales@incrowdnow.com 1-617-934-1600