Alpha Solutions Global Digital Marketing Profile

943 views
642 views

Published on

Do you have challenges in establishing a successful online presence and getting more business from the web? ASG's Digital Marketing Profile addresses WHY digital marketing is important for you, WHAT it encompasses, and HOW it is done, from digital strategy, to assets, to channels.

Published in: Internet, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
943
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
20
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Alpha Solutions Global Digital Marketing Profile

  1. 1. Agency Profile Alpha Solutions Global Alpha Solutions Global Pte. Ltd. (201411110Z), www.AlphaSolutions.com.sg, hello@alphasolutions
  2. 2. What is Digital Marketing? Online and integrated activities to generated qualified leads for your business - part of your whole business system. Web Assets Leads Revenue Channels
  3. 3. Why Digital Marketing is Essential Customers are online and mobile Where are your customers? E-Marketer, March & April 2014
  4. 4. Why Digital Marketing is Essential Customers trust digital and social info sources Customers who research online before purchase Trust recommendations of their friends Trust recommendations of STRANGERS Having reviews/testimonials on your website can boost conversions by up to 20%
  5. 5. Why Digital Marketing is Essential Online Consumers Judge Quickly 40% of users leave a webpage after landing on it, without clicking on anything further. (Bounce rate)
  6. 6. Why Digital Marketing is Essential Your (global) competition is online Neighbourhood, Local, Regional, Global competitors are competing for users’ attention and dollars Market is dynamic and ever-changing
  7. 7. Why Digital Marketing is Essential Lowest Cost-Per-Acquisition of Customer CLOUD COMPUTING and the Internet means: - Reach your perfect customer, faster and cheaper - Automation and ease of mind - Economies of scale and scope - Lowered costs of creation of web assets and marketing channels - Practically 0 downtime - brand, communicate and convert 24/7! - Results of all marketing campaigns can be measured Bottom line: Less marketing spend, real measurable results. With less man-hours, coordination, and headaches.
  8. 8. ➢ No clear business objectives. ➢ Focus on frills and features, not fundamentals. ➢ Follow ‘mood’ instead of best practices. ➢ No strategy/plan, only ‘do’. ➢ Not integrated, but ad-hoc initiatives. ➢ Vendors who do not understand your company. ➢ Vendors who provide incomplete services or jobs, or under-par service. Why are most people getting it wrong?
  9. 9. The Alpha Solutions Process Traffic Conversion Price Revenue Branding and Positioning “Clarity of Message” How We Make You Money
  10. 10. How We Do It Strategy Your marketing efforts are not aligned with your business objectives. We identify cost- effective marketing activities that yield the highest return. Positioning Your business and products are not standing out in the market. We develop your differentiated positioning and distil your message for your audience. Development You don’t have expertise in web, graphic design and/or writing, and don’t want to get ripped off. We build digital assets with cost- effective and updated technology. Catered for you. Lead Generation You don’t have enough leads to generate more business volume. We identify and cost-effective marketing channels and integrate them to generate targeted and qualified leads. Conversion Your prospect to paying-client conversion rate needs to be higher. We identify the right message, call to action & mechanisms, and optimize the campaigns to increase conversions.
  11. 11. Introduction of Alpha Solutions Integrated services, real business results. We are: ➢ Businessmen first ➢ Practical and lean ➢ Transparent ➢ Reliable and professional Consulting & Strategy Design & Development Online & Social Marketing Project Management & Reporting Content & Copywriting Training & Coaching
  12. 12. Management Track Record ➢ Executive experience of more than 10 years in entrepreneurship, digital strategy and consulting ➢ Features in traditional and online media ➢ Experience in SME consulting across industries and geographies ➢ Projects and campaigns for companies such as DBS, SingTel and SMEs
  13. 13. Street Smart University
  14. 14. Sahara Restaurant
  15. 15. Faizah Apparels
  16. 16. Nefertiti Restaurant
  17. 17. Alpha Solutions
  18. 18. Ilanji Infotech
  19. 19. Websites That Convert Energy Finance Education Strong centre visual Memorable and to-the-point value proposition Immediate call to action Social proof - testimonials, awards, features, community, results Images of target market, copy focuses on benefits and results Addresses target market’s needs and problems head on - and how they solve it
  20. 20. Websites That Convert Marketing Agency Business Coaching Strong centre visual Memorable and to-the- point value proposition Immediate call to action Social proof - testimonials, awards, features, community, results Images of target market - copy focuses on benefits and results Addresses target market’s needs and problems head on - and how they solve it
  21. 21. Websites That Convert Law Firm F&B Strong centre visual Memorable and to-the-point value proposition Immediate call to action Social proof - testimonials, awards, features, community, results Images of target market - copy focuses on benefits and results Addresses target market’s needs and problems head on - and how they solve it
  22. 22. Proposal Strategy Define business objective Identify design, development and marketing activities and integrated: - Concept - Delivery and resource plan
  23. 23. Content Marketing Articles Guest articles Blog Press releases ➢ Positioning and long-term effect ➢ Viral sharing if well-positioned
  24. 24. Search Marketing ➢ Targeting based on intent ➢ Maturity of intent ➢ Measurable and adaptable
  25. 25. Facebook Marketing ➢ Targeting based on demographic/ interest/ competitors! ➢ Measurable and adaptable ➢ Different tools for different purposes
  26. 26. LinkedIn Marketing ➢ B2B, professional demographic ➢ Employer branding, talent acquisition
  27. 27. Direct Marketing ➢ E-mail marketing ➢ Physical mail marketing
  28. 28. Project Milestones Design Finalisation Web Development Marketing Campaign Set-Up Beta Site Campaign Delivery Training and Handover Campaign Reporting Project Evaluation and Follow-up Creation of Concept Phase 1: Conceptualisation Phase 2: Delivery Phase 3: Handover & Closing
  29. 29. Resource Allocation ➢ 1 x Strategist Conceptualise project direction based on objectives ➢ 1 x Project Manager Manage delivery and manpower to meet objectives, budget and timeline ➢ 1 x Copywriter Content research, writing, editing and optimising ➢ 1 x Designer ➢ 1 x Developer ➢ 1 x Account Manager ➢ 1 x Finance
  30. 30. Your Complimentary Consultation Claim your 1 hour consultation now. You will receive: 1) A holistic business marketing needs analysis 2) A market research report detailing a) Competitors b) Online demand c) Local competitors d) Best practices e) Online channels 3) Review of key components of digital strategy and marketing channels 4) Key recommendations for your digital marketing strategy 5) Proposed execution plan detailing scope, timeline and resources Services worth SGD$1,800 exc. GST. Contact your consultant or hello@alphasolutions.com. sg
  31. 31. Contact Us Your account executive: Mobile: E-mail: Alpha Solutions Global (Reg. 201411110Z) Hotline: +65 9692 5144 Website: AlphaSolutions.com.sg E-mail: hello@alphasolutions.com. sg
  32. 32. Street Smart Mobile Pte. Ltd. Alpha Solutions Global Pte. Ltd. Productivity & Innovation Credit (PIC+ Scheme)
  33. 33. Street Smart Mobile Pte. Ltd. Alpha Solutions Global Pte. Ltd. Productivity & Innovation Credit (PIC+ Scheme)
  34. 34. Street Smart Mobile Pte. Ltd. Alpha Solutions Global Pte. Ltd. Productivity & Innovation Credit (PIC+ Scheme)

×