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   Third largest telecom network in the    world.   Largest operator in INDIA is BSNL.   INDIA’S mobile market is the f...
   TATA DOCOMO is from TATA Tele service    LTD.   TATA DOCOMO marks a significant    milestone in Indian telecom landsp...
   Worlds leading Japan based telecom    company.   Over the years technologies of DOCOMO    has defined industry bench ...
   TATA telecom Incorporated in 1996.   Tata Teleservices is the pioneer of the    CDMA 1x technology platform in India.
   To know the awareness about the brand.   To check quality of brand(i.e., connectivity etc).   To study the unique pr...
   Primary Data:       Questionnaire   Secondary Data:      internet, books   Sample size:40
 First to introduce seconds’ tariff  plan (Seconds pulse). Brand image of Tata services. Large variety of plans. Plans...
   Type    Pulse rate              1 sec   Price pack              Rs 49   Validity                      Life long   ...
 Signal strength. Post paid connections are not  available as of now. Customer service. Concentrating only on rural  a...
   Have a great opportunity to expand its    services.   To introduce any new plans for internet    users.   Introduce ...
 If the signal strength is not  increased it may lead to change in  the network service by the  customers. Tata has to c...
•   Telecom industry in India is    dominated by major companies like    Airtel, Vodafone in GSM services.•   Competition ...
What is marketing mix?The ‘marketing mix’ is a set ofcontrollable tactical marketing  tools that work together to achieve ...
What are 4ps ?4ps is also called marketing mix.4ps consists of   Product Price Place Promotion
   TATA DOCOMO having good range of    Services: Tata Docomo provides both    postpaid and prepaid services.   TATA DOCO...
   It having attractive tariff plan: TATA    DOCOMO having 1paisa /sec it is    applicable for both prepaid and postpaid.
   It having good range of channels of    distribution: As Tata already exist in this    field of telecommunications as T...
   Advertising: TATA DOCOMO following    different style of advertising pattern in    TV’s and newspapers. Due to that re...
Awareness of TATA DOCOMO
Information about TATADOCOMO is through?
Attractiveness of customerstowards TATA DOCOMO
Opinion regarding tariff planoffered by TATA DOCOMO
Connectivity of TATA DOCOMO
Opinion towards paisa/secondpulse
Ratings of TATA DOCOMO
Suggest others to take TATADOCOMO
Suggestions Increase network coverage: Few of customers not  satisfy with net work coverage. If Tata increase more  tower...
   Tata Docomo has good brand image.   It was the first company to introduce the    seconds pulse.   It has a good futu...
BOOKS: Marketing management : Philip Kotler Business Research Methods: Donald R  CooperWEBSITES: www.TATADOCOMO.com ww...
Tata docomo
Tata docomo
Tata docomo
Tata docomo
Tata docomo
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Tata docomo

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Transcript of "Tata docomo"

  1. 1.  Third largest telecom network in the world. Largest operator in INDIA is BSNL. INDIA’S mobile market is the fastest growing market in the world.
  2. 2.  TATA DOCOMO is from TATA Tele service LTD. TATA DOCOMO marks a significant milestone in Indian telecom landspace. First mobile service provider to have second pulse tariff.
  3. 3.  Worlds leading Japan based telecom company. Over the years technologies of DOCOMO has defined industry bench marks like 3G technology. It is the global leader in value added services.
  4. 4.  TATA telecom Incorporated in 1996. Tata Teleservices is the pioneer of the CDMA 1x technology platform in India.
  5. 5.  To know the awareness about the brand. To check quality of brand(i.e., connectivity etc). To study the unique product feature of brand. To know the impact of promotional activities on the purchasing behavior of the buyer.
  6. 6.  Primary Data: Questionnaire Secondary Data: internet, books Sample size:40
  7. 7.  First to introduce seconds’ tariff plan (Seconds pulse). Brand image of Tata services. Large variety of plans. Plans are affordable by any common persons.
  8. 8.  Type  Pulse rate 1 sec Price pack Rs 49 Validity Life long Free airtime on pack(Rs) Rs 5 Local RatesPaise/secTATA DOCOMO 1Tata CDMA 1Other GSM 1Landline/CDMA 1STD RatesTATA DOCOMO 2Tata CDMA 2Other GSM 2Landline/CDMA 2
  9. 9.  Signal strength. Post paid connections are not available as of now. Customer service. Concentrating only on rural area.
  10. 10.  Have a great opportunity to expand its services. To introduce any new plans for internet users. Introduce 3G compatible services. To introduce new combined plans like SMS, Internet, Calling integrated offers.
  11. 11.  If the signal strength is not increased it may lead to change in the network service by the customers. Tata has to clarify whether this 1ps/sec will continue till its life cycle. Heavy competition from all other network providers
  12. 12. • Telecom industry in India is dominated by major companies like Airtel, Vodafone in GSM services.• Competition is very intense due to low differentiation.• India ended March this year with 391.76 million mobile lines and teledensity is around 36.98.• Airtel enjoys 33.9% , Idea 11.6% Vodafone 19.6 and Tata CDMA has 7.2% of market share respectively.
  13. 13. What is marketing mix?The ‘marketing mix’ is a set ofcontrollable tactical marketing tools that work together to achieve company’s objective.
  14. 14. What are 4ps ?4ps is also called marketing mix.4ps consists of Product Price Place Promotion
  15. 15.  TATA DOCOMO having good range of Services: Tata Docomo provides both postpaid and prepaid services. TATA DOCOMO Quality network: Tata DOCOMO having good quality network which provide clarity in voice.
  16. 16.  It having attractive tariff plan: TATA DOCOMO having 1paisa /sec it is applicable for both prepaid and postpaid.
  17. 17.  It having good range of channels of distribution: As Tata already exist in this field of telecommunications as Tata Indicom. It has wide range of channels of distribution to sell TATA DOCOMO services
  18. 18.  Advertising: TATA DOCOMO following different style of advertising pattern in TV’s and newspapers. Due to that reason it was reaching public very fast. Sales promotion: due to unique feature of TATA DOCOMO it helps the sales people to decrease burden.
  19. 19. Awareness of TATA DOCOMO
  20. 20. Information about TATADOCOMO is through?
  21. 21. Attractiveness of customerstowards TATA DOCOMO
  22. 22. Opinion regarding tariff planoffered by TATA DOCOMO
  23. 23. Connectivity of TATA DOCOMO
  24. 24. Opinion towards paisa/secondpulse
  25. 25. Ratings of TATA DOCOMO
  26. 26. Suggest others to take TATADOCOMO
  27. 27. Suggestions Increase network coverage: Few of customers not satisfy with net work coverage. If Tata increase more towers more customers are satisfy Increase download speed of internet: the download speed of Tata Docomo is very slow. If it increases speed of download it may increase the brand image Concentrate on SMS tariff: No difference from the competitors SMS tariff if it made slight changes it will attract more customers Avoid black marketing of Sim’s by dealers: due to doing black marketing the brand image decreases More customer service centers are requiring: More customer service centers are require meeting the desires of customers.
  28. 28.  Tata Docomo has good brand image. It was the first company to introduce the seconds pulse. It has a good future if it improves the signal levels. It has good promotion in the market.
  29. 29. BOOKS: Marketing management : Philip Kotler Business Research Methods: Donald R CooperWEBSITES: www.TATADOCOMO.com www.mbaforum.com www.marketingpractise.blogspot.com
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