Third largest telecom network in the world. Largest operator in INDIA is BSNL. INDIA’S mobile market is the fastest growing market in the world.
TATA DOCOMO is from TATA Tele service LTD. TATA DOCOMO marks a significant milestone in Indian telecom landspace. First mobile service provider to have second pulse tariff.
Worlds leading Japan based telecom company. Over the years technologies of DOCOMO has defined industry bench marks like 3G technology. It is the global leader in value added services.
TATA telecom Incorporated in 1996. Tata Teleservices is the pioneer of the CDMA 1x technology platform in India.
To know the awareness about the brand. To check quality of brand(i.e., connectivity etc). To study the unique product feature of brand. To know the impact of promotional activities on the purchasing behavior of the buyer.
First to introduce seconds’ tariff plan (Seconds pulse). Brand image of Tata services. Large variety of plans. Plans are affordable by any common persons.
Type Pulse rate 1 sec Price pack Rs 49 Validity Life long Free airtime on pack(Rs) Rs 5 Local RatesPaise/secTATA DOCOMO 1Tata CDMA 1Other GSM 1Landline/CDMA 1STD RatesTATA DOCOMO 2Tata CDMA 2Other GSM 2Landline/CDMA 2
Signal strength. Post paid connections are not available as of now. Customer service. Concentrating only on rural area.
Have a great opportunity to expand its services. To introduce any new plans for internet users. Introduce 3G compatible services. To introduce new combined plans like SMS, Internet, Calling integrated offers.
If the signal strength is not increased it may lead to change in the network service by the customers. Tata has to clarify whether this 1ps/sec will continue till its life cycle. Heavy competition from all other network providers
• Telecom industry in India is dominated by major companies like Airtel, Vodafone in GSM services.• Competition is very intense due to low differentiation.• India ended March this year with 391.76 million mobile lines and teledensity is around 36.98.• Airtel enjoys 33.9% , Idea 11.6% Vodafone 19.6 and Tata CDMA has 7.2% of market share respectively.
What is marketing mix?The ‘marketing mix’ is a set ofcontrollable tactical marketing tools that work together to achieve company’s objective.
What are 4ps ?4ps is also called marketing mix.4ps consists of Product Price Place Promotion
TATA DOCOMO having good range of Services: Tata Docomo provides both postpaid and prepaid services. TATA DOCOMO Quality network: Tata DOCOMO having good quality network which provide clarity in voice.
It having attractive tariff plan: TATA DOCOMO having 1paisa /sec it is applicable for both prepaid and postpaid.
It having good range of channels of distribution: As Tata already exist in this field of telecommunications as Tata Indicom. It has wide range of channels of distribution to sell TATA DOCOMO services
Advertising: TATA DOCOMO following different style of advertising pattern in TV’s and newspapers. Due to that reason it was reaching public very fast. Sales promotion: due to unique feature of TATA DOCOMO it helps the sales people to decrease burden.
Suggestions Increase network coverage: Few of customers not satisfy with net work coverage. If Tata increase more towers more customers are satisfy Increase download speed of internet: the download speed of Tata Docomo is very slow. If it increases speed of download it may increase the brand image Concentrate on SMS tariff: No difference from the competitors SMS tariff if it made slight changes it will attract more customers Avoid black marketing of Sim’s by dealers: due to doing black marketing the brand image decreases More customer service centers are requiring: More customer service centers are require meeting the desires of customers.
Tata Docomo has good brand image. It was the first company to introduce the seconds pulse. It has a good future if it improves the signal levels. It has good promotion in the market.
BOOKS: Marketing management : Philip Kotler Business Research Methods: Donald R CooperWEBSITES: www.TATADOCOMO.com www.mbaforum.com www.marketingpractise.blogspot.com