New Trends in Email Marketing - GetResponse 6.0.


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The new email marketing ( platform is the first SOHO/SMB solution to offer audio and video recording capabilities, Twitter integration, and an iPhone® application, available today at the App Store.

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New Trends in Email Marketing - GetResponse 6.0.

  1. 1. GetResponse by Implix<br />Product Release News: GetResponse 6.0 - Email Marketing Solution for SOHO & SMB<br />Embargoed until July 06, 2009<br />
  2. 2. Agenda<br />2<br /><ul><li>About Implix
  3. 3. Market Overview
  4. 4. GetResponse 6.0
  5. 5. Features
  6. 6. Pricing
  7. 7. Customer Testimonials
  8. 8. Summary</li></li></ul><li>Implix Mission<br />3<br />To be the premier provider of affordable, feature-rich, self-servicesolutions that help small and medium businesses around the globe improve efficiency, reduce costs, and increase profitability.<br />
  9. 9. Implix – Quick Facts<br />10 years experience focused on SOHO and SMB space<br />Privately funded, cash-flow positive with 27% ARG<br /><ul><li>Employs over 100 professionals in international offices in Wilmington, Delaware (U.S.), Halifax (Canada) and Gdynia (Poland)</li></ul>Experienced global management team<br />4<br /><ul><li>Simon Grabowski- CEO - Internet marketing pioneerand enterpreneuer,established Implix in 1998 at theage of 18.
  10. 10. Piotr Gliwinski – Managing Director - Broad internationalmanagement experience, including HR executivewith Flextronics.
  11. 11. Krzysztof Milkowski – VP of IT & Operations -Previously senior IT manager at the largestPolish portal WP.PL.
  12. 12. Monika Rudnicka – S&M Director - Corporateand start-up experience. Previously managedglobal online initiatives at GE Money.</li></li></ul><li>Implix – Product Lines<br /><ul><li>Email Marketing</li></ul>5<br /><ul><li>Website Building
  13. 13. StreamingRich Media Solutions
  14. 14. Video Conferencing</li></ul>Coming soon...!<br />
  15. 15. Email Marketing Trends<br />6<br /><ul><li>Largest spending increase - expected to balloon to $2B by 2014
  16. 16. $144M wasted on undelivered emails by 2014
  17. 17. Generates highest ROI ($1 spent = $45.06 generated)
  18. 18. Gets second best CPA (after SEO)
  19. 19. Strong in down economy (48% of companies to increase mailings to their lists)
  20. 20. Social inbox users to reach 47M in 2014(need to bridge social media and email marketing) </li></ul>* Source: 2009 Forrester: US Email Marketing Forecast, 2009 To 2014 / The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 <br />
  21. 21. SOHO & SMB Challenges<br /><ul><li>Crowded online marketplace
  22. 22. Poor email deliverability
  23. 23. No tools and resources for email optimization
  24. 24. Video email marketing too expensive
  25. 25. Inadequate customer research
  26. 26. Limited customer follow-up
  27. 27. Lack of affordable email analytics</li></ul>7<br />
  28. 28. GetResponse 6.0<br />Every year GetResponse sends out the equivalent of one email for every personon the planet...<br />
  29. 29. 3-Tier GetResponse 6.0 Solution<br />9<br />Top-notch, easy-to-use email marketing features and best-in-class deliverability at the most affordable price.<br />Email Marketing Platform*:<br /><ul><li>413M Emails per month
  30. 30. 243K Campaigns
  31. 31. 68M Subscribers
  32. 32. 93K Active Users
  33. 33. Deliverability (99%)</li></ul>Expert Customer Support<br />Professional Email Marketing Consulting<br />*GR data from May 2009<br />
  34. 34. GR Multimedia Studio<br />10<br />-Marketing Sherpa 2009 Email Marketing Benchmark Guide<br />
  35. 35. Social Media<br />11<br />
  36. 36. GetResponse for iPhone<br />12<br />
  37. 37. More Power Features<br />13<br />New GUI Interface<br />
  38. 38. GetResponse Pricing<br />14<br /><ul><li>Pricing depends on number of subscribers.</li></ul>*Pricing does not include GetResponse Multimedia Studio (extra $10 per month)<br />
  39. 39. The Ellusionist is one of the world&apos;s largest video sites, offering everything from the world of magic − from tricks, products and props, to training videos and updates on high-profile magicians.<br />15<br /> &quot;...GetResponse is the absolute best value per dollar spent for the features we needed...”<br /><ul><li>Challenge: The Ellusionist has an audience hungry for news about the world of magic, but a small staff, so they were struggling to keep up with communications.
  40. 40. The Solution: GetResponse automatically sends out Ellusionist training series and newsletters at pre-set intervals, freeing up time to focus on the business.
  41. 41. The Results: 5-part magic training series every 2 weeks increased conversion rates 10-fold!
  42. 42. Looking Forward: … GetResponse Surveys to learn more about Ellusionist members and to make newsletters even more relevant and interesting.</li></li></ul><li>16<br />16<br />Michel Fortin is President and CEO of - an international copywriting and direct response marketing consultancy based out of Ottawa, Canada, with satellite offices across the United States. Michel has been a direct response copywriter and consultant for close to 20 years.<br /> &quot;... GetResponse was instrumental in producingapproximately a quarter of a million dollars in sales in just over one year....”<br /><ul><li>The Challenge: Needed stronger email marketing solution to build and segment lists, publish articles, update blogs and newsletters, promote training programs, and automatically follow-up with prospects.
  43. 43. The Solution: GetResponseenabled easy set up and delivery of updates and articles, automatically returning subscribers back to the blog, and generating interest in customer’s copywriting and consulting services.
  44. 44. The Results: The number of monthly quote requests increased 12 fold. Mr. Fortin’s subscriber list grew from 3,000 addresses to over80,000. </li></ul> <br />
  45. 45. GetResponse 6.0 - Summary<br />17<br /><ul><li>10 years experience in email marketing
  46. 46. Reliable deliverability
  47. 47. Affordable pricing andFree Sign Up!
  48. 48. 100s of top-notch, easy-to-use features
  49. 49. Fully scalable from small to large lists</li></ul>Email Marketing Buyer’s Guide, 2008 Jupiter Research<br />
  50. 50. Thank you!<br />
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