Impetus Technologies Inc. 
Harnessing the Cloud for your 
© 2014 1 Impetus Technologies 
Big Data Strategy 
Recorded versi...
Outline 
• What is Big Data? 
• The concern areas 
• Can Cloud address the Big Data challenges 
• Leveraging Cloud as the ...
Big Data- Problem or Opportunity? 
Big Data analysis help organizations decide their next 
© 2014 3 Impetus Technologies 
...
Some Concerns 
• Does all your data fit into one machine? 
• Can you seamlessly access your data locked into 
multiple dat...
Extracting Business Value of Big Data 
• IDC Digital Universe Study predicts that between 2009 
and 2020. 
• Digital data ...
Can Cloud Address my Big Data Problems? 
Advantage Cloud 
• Enables organizations store, manage, share, and 
analyze Big D...
When Big Data Qualifies for Cloud ? 
• Exponential growth of data 
• Need of a centralized location for analyzing data 
• ...
A Match Made in Heaven 
© 2014 8 Impetus Technologies 
Big Data and Cloud 
Recorded version available at 
http://www.impet...
What does this Alliance Unravel? 
An ability to 
• Handle large customer base on an on-demand basis 
• Deeper and faster a...
Cloud as a Big Data Platform? 
• Cloud supports Agility 
 Flexible Data Warehousing 
 Integrates Data Warehouse and Anal...
Faster, Smarter and Better Alliance 
© 2014 11 Impetus Technologies 
Recorded version available at 
http://www.impetus.com...
Big Data Strategy for Cloud 
© 2014 12 Impetus Technologies 
• On-premise Vs Cloud 
• Cost Analysis 
Decision 
• Data Migr...
Decision : on Premise Vs Cloud 
• Application characteristics 
• Mission critical nature of application 
• Resource capaci...
Decision : Cost Analysis 
• Fixed Cost Vs Variable Cost 
• CAPEX Vs OPEX 
© 2014 14 Impetus Technologies 
Recorded version...
Planning to Migrate 
Cloud migration 
• Service Level Agreements 
• Data Portability 
• Long term cost 
• User Management ...
Analytics : Choosing Appropriate Tool 
• What will address my Big Data needs? 
 NoSQL databases 
 Analytic tools 
© 2014...
Analytics : Solution Implementation 
• Using Hadoop/PIG/Hive for cleansing 
• Highly scalable solution 
• Convert unstruct...
Real World Experience 
The Client 
– Leaders in internet services and media in Europe 
Key Challenges 
• Very high volumes...
Summing up 
Benefits of leveraging Cloud in your Big data strategy 
• Rapid application development and prototyping 
• Pro...
© 2014 20 Impetus Technologies 
About Impetus
• Strategic partners for software product engineering and 
R&D 
• Thought leaders in cutting-edge technologies 
• Mature p...
© 2014 22 Impetus Technologies 
Q & A
© 2014 23 Impetus Technologies 
Thank You 
Write to us at inquiry@impetus.com 
Follow us on Twitter @impetustech 
Recorded...
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Harnessing the Cloud for your Big Data Strategy

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http://www.impetus.com/webinar_registration?event=archived&eid=42

The webcast discusses:

• Which Big Data problems qualify for Cloud
• Leveraging Cloud as the Big Data platform
• Strategies for moving your Big Data solutions to the Cloud
• Addressing security, scalability, maintenance, performance challenges
• Real-world examples


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  • May be possible to have a transcript of the slides 16 & 17? The sound in the recorder version isn't very good.
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Harnessing the Cloud for your Big Data Strategy

  1. 1. Impetus Technologies Inc. Harnessing the Cloud for your © 2014 1 Impetus Technologies Big Data Strategy Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  2. 2. Outline • What is Big Data? • The concern areas • Can Cloud address the Big Data challenges • Leveraging Cloud as the Big Data platform • Strategies to move Big Data solutions to the Cloud • Real-world example © 2014 2 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  3. 3. Big Data- Problem or Opportunity? Big Data analysis help organizations decide their next © 2014 3 Impetus Technologies move! Big Data is an opportunity to find insights in the new and emerging types of data, to make your business more agile Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  4. 4. Some Concerns • Does all your data fit into one machine? • Can you seamlessly access your data locked into multiple databases? • Can you analyze your complete dataset to make efficient business decisions? • If yes, then how much time does it takes to analyze peta-byte scale of data? • What is the scaling agility of your application? How to extract meaningful information out of Big Data ? © 2014 4 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  5. 5. Extracting Business Value of Big Data • IDC Digital Universe Study predicts that between 2009 and 2020. • Digital data will grow 44 folds to 35 Zeta bytes per year! © 2014 5 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  6. 6. Can Cloud Address my Big Data Problems? Advantage Cloud • Enables organizations store, manage, share, and analyze Big Data • Elasticity • Pay-per-use • Low upfront investments • Less time to market • Fault tolerance • High availability • Self manageability • Ability to run on the commodity hardware © 2014 6 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  7. 7. When Big Data Qualifies for Cloud ? • Exponential growth of data • Need of a centralized location for analyzing data • Organizations with multiple data centers across the globe • Challenge to manage multiple data centers • Movement of data Cloud provides faster solutions & significant cost saving © 2014 7 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  8. 8. A Match Made in Heaven © 2014 8 Impetus Technologies Big Data and Cloud Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  9. 9. What does this Alliance Unravel? An ability to • Handle large customer base on an on-demand basis • Deeper and faster analytics Enhanced business by • Ability to scale quickly • Reduced TCO • Better understanding of your customers • Intelligent recommendation engines • Geographical location-based customer targeting © 2014 9 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  10. 10. Cloud as a Big Data Platform? • Cloud supports Agility  Flexible Data Warehousing  Integrates Data Warehouse and Analytics for faster results • Cloud provides on-demand computing power • Cloud is pervasive and ubiquitous • Analysis based on collaborative data • Cloud provides flexible, innovative cost models © 2014 10 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  11. 11. Faster, Smarter and Better Alliance © 2014 11 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  12. 12. Big Data Strategy for Cloud © 2014 12 Impetus Technologies • On-premise Vs Cloud • Cost Analysis Decision • Data Migration Plan • Managing Risk Planning • Solution Implementation • Choose Appropriate tools Analytics Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  13. 13. Decision : on Premise Vs Cloud • Application characteristics • Mission critical nature of application • Resource capacity available in the data center • Politics © 2014 13 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  14. 14. Decision : Cost Analysis • Fixed Cost Vs Variable Cost • CAPEX Vs OPEX © 2014 14 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  15. 15. Planning to Migrate Cloud migration • Service Level Agreements • Data Portability • Long term cost • User Management • Scalability Risk mitigation • Identify the assets • Analyze the risks • Apply security countermeasures • Conduct post-run or event evaluations © 2014 15 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  16. 16. Analytics : Choosing Appropriate Tool • What will address my Big Data needs?  NoSQL databases  Analytic tools © 2014 16 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  17. 17. Analytics : Solution Implementation • Using Hadoop/PIG/Hive for cleansing • Highly scalable solution • Convert unstructured data into structure data • Leveraging best of RDBMS and NoSQL world © 2014 17 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  18. 18. Real World Experience The Client – Leaders in internet services and media in Europe Key Challenges • Very high volumes of data recorded each month • Near real-time reporting engine needed • How much infrastructure needed? Impetus Solution • Proposed Cloud for POC • Usage of Flume for collecting streaming data • Usage of Hbase/Hive for analysis Benefits Realised • PoC free implementation • Minimal effort needed for installation/ set-up © 2014 18 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  19. 19. Summing up Benefits of leveraging Cloud in your Big data strategy • Rapid application development and prototyping • Provides agility and flexibility • Low upfront cost (CAPEX) • Provides different cost models Big Data migration needs a proper strategy! © 2014 19 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  20. 20. © 2014 20 Impetus Technologies About Impetus
  21. 21. • Strategic partners for software product engineering and R&D • Thought leaders in cutting-edge technologies • Mature processes and practices that are methodical, yet flexible • Diverse domain expertise © 2014 21 Impetus Technologies Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42
  22. 22. © 2014 22 Impetus Technologies Q & A
  23. 23. © 2014 23 Impetus Technologies Thank You Write to us at inquiry@impetus.com Follow us on Twitter @impetustech Recorded version available at http://www.impetus.com/webinar_registration?event=archived&eid=42

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