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Break through the Traditional Advertisement Services with Big Data and Apache Hadoop
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Break through the Traditional Advertisement Services with Big Data and Apache Hadoop

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Break through the Traditional Advertisement Services with Big Data and Apache Hadoop Document Transcript

  • 1. Partners in Software R&D and Engineering Break through the Traditional Advertisement Services with Big Data and Apache HadoopEntravision Communications Corporation is a diversified Spanish-language mediacompany with a unique group of media assets including television stations, radiostations and digital platforms. In 2011, they made the strategic decision to builda data analytics, modeling and insights division- Luminar to expand the value ofits traditional advertisement services.Join Franklin Rios, President of Luminar and Oscar Padilla, VP of Strategy,Luminar, along with Impetus and Hortonworks as we discuss keyimplementations, results and lessons learned from their big data servicesoperations.In this session you will learn: Challenges and opportunities with Big Data and Apache Hadoop Practical guidance and lessons learned from Luminar on the implementation of their big data strategy Key solutions to successfully navigate the landscape of Big DataDate: Feb 12, 2013 (10 am PT / 1 pm ET)Speaker Details- Anand Venugopal, Director- Big Data ServicesRegister athttp://lf1.me/YV/ www.impetus.com