ASMS 2013
Afghanistan’s First Annual
National Social Media Summit
Sponsorship Opportunities
AFGHAN YOUTH HAVE...
A HUNGER TO BE HEARD
A STRONG VOICE
and LOTS TO SAY
ASMS 2013
will amplify Afghan voices on social media
through a two-day national summit and
follow-on training in 5 provinc...
WHY THIS MATTERS
In a country where over 68% of the population is under
25 and 40% under 15, engaging the youth in civic
p...
WHY NOW
The 2014 presidential elections are fast-
approaching, making the need for a well-informed
and engaged youth timel...
ASMS 2013: THE BASICS
Dates: Sept 22-23, 2013*
Location: The International Center of Women’s Economic
Development (ICAWED)...
•
Participatory Technology: Social Media and
Civic Engagement
o	 Social Media and Government Transparency
o	 Civic Respons...
•Produce a Summit report featuring conference
proceedings, as well as insights - available
exclusively to sponsors - on te...
WHO IS THIS “WE” YOU SPEAK OF?
THE ASMS TEAM IS MADE UP OF ENTREPRENEURS | CHANGE-MAKERS |
SOCIAL MEDIA ENTHUSIASTS | MEDI...
WE REPRESENT A PUBLIC-PRIVATE
PARTNERSHIP BETWEEN...
IMPASSION AFGHANISTAN
A proud Afghan social enterprise, Impassion Afg...
OUR TEAM HAS EXTENSIVE AND PROVEN
TRACK RECORD IN AFGHANISTAN.
We have worked for,
collaborated with,
and launched some
of...
BUT WE NEED YOUR HELP.
ASMS is looking for partners who believe in
the transformative power of social media and
mobile tec...
WHAT’S IN IT FOR YOU?
IN ADDITION TO WARM AND FUZZY FEELINGS THAT COME WITH EMPOWERING AFGAN
YOUTH, ASMS SPONSORSHIP ALSO ...
The Afghanistan Social Media Summit is an
opportunity to integrate your brand into a
ground-breaking two-day experience wi...
To cater to different sponsor needs, as well as the
financial requirements of the conference, the
ASMS team has created thr...
TIERED SPONSORSHIP PACKAGES
Description Platinum
(1 Only)
Gold
(2 Only)
Silver
(3 only)
Bronze
(4 only)
PRE-CONFERENCE MAR...
INDIVIDUAL SPONSORSHIP OPTIONS
Description
SOCIAL MEDIA AWARDS SPONSORSHIP (max: 1)
Naming rights to “First Annual Afghani...
IN-KIND PARTNERSHIPS
TECHNOLOGY PARTNERS
Technology partners will supply the technology, whether web-based or physical inf...
If you are as
impassioned as we are
about meeting the needs
of a rising generation of
Afghan leaders, let’s talk
about how...
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Afghanistan Social Media Summit

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The Afghanistan Social Media Summit, which will take place Sept 22-23, will bring together 200 of the most influential social media users in Afghanistan for two days of networking and skills building. To make it happen, we need sponsors who believe in the transformative power of social media.

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Afghanistan Social Media Summit

  1. 1. ASMS 2013 Afghanistan’s First Annual National Social Media Summit Sponsorship Opportunities
  2. 2. AFGHAN YOUTH HAVE... A HUNGER TO BE HEARD A STRONG VOICE and LOTS TO SAY
  3. 3. ASMS 2013 will amplify Afghan voices on social media through a two-day national summit and follow-on training in 5 provinces by providing the networks, tools, and support to turbo- charge Afghan social media use for positive social change.
  4. 4. WHY THIS MATTERS In a country where over 68% of the population is under 25 and 40% under 15, engaging the youth in civic participation and the public sphere will be key to reinvigorating Afghanistan. With the widespread popularity of Facebook and Youtube, expanding 3G coverage, and the proliferation of mobile phones, reaching youth where they already hang out - social media - makes sense.
  5. 5. WHY NOW The 2014 presidential elections are fast- approaching, making the need for a well-informed and engaged youth timely. Through social media empowerment, ASMS aims to: •Promote transparency and accountability, •Increase voter turn-out, •Encourage public debate around key issues.
  6. 6. ASMS 2013: THE BASICS Dates: Sept 22-23, 2013* Location: The International Center of Women’s Economic Development (ICAWED) at American University of Afghanistan Kabul, Afghanistan Participants: 200+ social media users from all 34 provinces Goals: •Highlight innovative case studies of social media use in Afghanistan •Increase social media skills for participants •Create a strong community of Afghan social media users Follow-up: After the summit, we will hold 1-day workshops in Herat, Jalalabad, Mazar-e-Sharif, Kandahar, and Parwan.
  7. 7. • Participatory Technology: Social Media and Civic Engagement o Social Media and Government Transparency o Civic Responsibility Online and Off o Social Media, Youth, and Civic Participation: Keynote Speech by Ashraf Ghani o Forecast: Social Media and the 2014 Elections • Building Social Movements o The Rise of Internet Activism o Beyond Aid: Crowd-funding Your Projects o Make Me Laugh: The Role of Humor in Movement Building o Creative Activism: Culture Jamming, GeoBombing, And Other Tactics • New Media, New Afghanistan o Remaking Identity in a Digital World o All Journalists Now? Media in the Social Media Age o Women 2.0: The Female Factor in the Digital World o Preparing for the Digital Age: Jobs and the Information Economy o Bridging the Offline-Online Divide o The Way Forward: Creating a Social Media Culture in Afghanistan • Innovation, Mobile, and Emerging Technologies o Look Around You: The Power of Maps on the Social Web o Crowd-Sourcing Solutions: Using Social Media to Create a Better Afghanistan o Wiki My World: Online Collaboration using Open Source Technology o What’s the big deal with big data? o “Dumb phones” can be smart too: SMS and IVR-based social networking • Skills-Building Practicums o Visual storytelling through Pinterest, Instagram, and Flickr o Collaborative Mapping with OpenStreetMap o Online Privacy and Digital Security o Follow-up workshop: Culture Jamming, GeoBombing, And Other Tactics o Follow-up workshop: Big Data and Innovation ASMS 2013 TENTATIVE AGENDA WHAT HAVE WE MISSED?
  8. 8. •Produce a Summit report featuring conference proceedings, as well as insights - available exclusively to sponsors - on technology, social media, and opinions from 300 of Afghanistan’s youth. •Hold 5 provincial social media training sessions for new users to expand the user-base of social media in country. • Designate a community manager from summit attendees to ensure that the conversations started at ASMS will continue virtually via a thriving social media community. •Create a volunteer-led committee to start planning for ASMS 2014. AFTER THE NATIONAL SUMMIT, WE WILL...
  9. 9. WHO IS THIS “WE” YOU SPEAK OF? THE ASMS TEAM IS MADE UP OF ENTREPRENEURS | CHANGE-MAKERS | SOCIAL MEDIA ENTHUSIASTS | MEDIA PROS | AND PUBLIC DIPLOMACY SPECIALISTS COMMITTED TO AFGHANISTAN, FOR THE LONG HAUL.
  10. 10. WE REPRESENT A PUBLIC-PRIVATE PARTNERSHIP BETWEEN... IMPASSION AFGHANISTAN A proud Afghan social enterprise, Impassion Afghanistan is Afghanistan’s first social media agency. We combine experience in media, communications, and technology with local and cultural expertise to create innovative, technology-based communications campaigns and data collection plans to help government, business, and communities engage in a networked world. THE KILLID GROUP and the Independent Media Consortium The Killid Group is the largest non-commercial media group in Afghanistan dedicated to one main concept: Afghan ownership of Afghanistan’s media processes. Meanwhile, our affiliated Independent Media Consortium, co-founded by TKG, Saba Media Organization, and Pahjwok Aghan News, has national coverage and reach in all 34 provinces. WITH THE SUPPORT OF Afghanistan U.S. Embassy Kabul - Public Affairs Section The U.S. Embassy Public Affairs Section will provide limited grant funding to implement the Summit and follow-on provincial training for the 9-month project. AND
  11. 11. OUR TEAM HAS EXTENSIVE AND PROVEN TRACK RECORD IN AFGHANISTAN. We have worked for, collaborated with, and launched some of Afghanistan’s most forward- thinking initiatives. And as a result, our work and writing has been featured in a variety of online, TV, and print media.
  12. 12. BUT WE NEED YOUR HELP. ASMS is looking for partners who believe in the transformative power of social media and mobile technology to • Contribute to Summit and training costs • Provide in-kind services and/or donations • Help us design basically the best event ever.
  13. 13. WHAT’S IN IT FOR YOU? IN ADDITION TO WARM AND FUZZY FEELINGS THAT COME WITH EMPOWERING AFGAN YOUTH, ASMS SPONSORSHIP ALSO COMES WITH SOME TANGIBLE BENEFITS...
  14. 14. The Afghanistan Social Media Summit is an opportunity to integrate your brand into a ground-breaking two-day experience with a captive Afghan audience that cares deeply about tech, social media, and civic engagement - and get some great national and international press while you’re at it. By partnering with ASMS, you will have the unique opportunity to engage with Afghanistan’s emerging digerati of influencers, activists, early adopters, and young leaders.
  15. 15. To cater to different sponsor needs, as well as the financial requirements of the conference, the ASMS team has created three types of sponsorships: 1. Tiered sponsorship packages 2. Individual sponsorship options 3. In-Kind Partnerships SPONSORSHIP BENEFITS
  16. 16. TIERED SPONSORSHIP PACKAGES Description Platinum (1 Only) Gold (2 Only) Silver (3 only) Bronze (4 only) PRE-CONFERENCE MARKETING Exclusivity: no competing companies offered sponsorship X Brand Tab on ASMS Facebook fan page X Video interview on brand usage of social media shared on social media platforms X X X Brand feature (text) on conference website X X X X Brand logo on all print conference materials X X X X Brand logo on e-mail newsletters X X Exclusive and proprietary survey for event participants, custom-tailored to each brand X X CONFERENCE Keynote Speaker X Branded lounge area X Option of sponsored break-out sessions (1 per sponsor) X X X Exhibition Booth X X X X Inserts in the Participant Gift Bag X X X X VIP Parking X X X X All Access VIP Conference Passes 4 3 2 2 POST-CONFERENCE Exclusive insights report on social media and mobile technology use in Afghanistan, available only to sponsors X X X X Continued monthly mentions of brand on Facebook and Twitter X X X X Guest blog post on ASMS blog X X X Branded social media contests to create user generated content X X
  17. 17. INDIVIDUAL SPONSORSHIP OPTIONS Description SOCIAL MEDIA AWARDS SPONSORSHIP (max: 1) Naming rights to “First Annual Afghanistan Social Media Awards” (i.e. The First Annual [Company Name Here] Afghanistan Social Media Awards” which will highlight the best social media use in Afghanistan in categories including “Best Crowdfunding Campaign”, “Best Business Use of Social Media”, “Best Social Media Activism”, etc. We anticipate that there will be a large amount of user-generated content around the awards, as social media users will be able to nominate themselves and their peers; campaign; and vote. As a result the sponsor’s brand name will be widely shared. Additionally, the Social Media Awards will have its own page on the ASMS website, and will be promoted heavily throughout social media as well as the press through our media partners. In addition, the Social Media Awards Sponsor will receive all of the benefits of gold sponsorship. ROOM SPONSORSHIP (max: 20) Company name and logo featured on room signage, conference map, and brochure information. Company-provided banner will be prominently displayed in the session room throughout the summit. EXHIBITION TABLE (2m width x 1 m depth) One exhibition table in main lobby/exhibition area. EXHIBITION BOOTHS (2m width x 2m depth) One exhibition booth in main lobby/exhibition area. SOCIAL MEDIA CONTEST/CHALLENGE (max: 3) After the social media summit, ASMS staff will run a social media contest/challenge for a different sponsor every 2 months designed in conjunction with the sponsor to create user-generated content and “free advertising” for your brand.
  18. 18. IN-KIND PARTNERSHIPS TECHNOLOGY PARTNERS Technology partners will supply the technology, whether web-based or physical infrastructure, that will run the conference free of cost in exchange for having its company logo, profile, and other marketing collateral prominently displayed on: •Our sponsorship page •A special Facebook tab for “Recommended Technology Tools” •Relevant social media posts provided by the partner •Distribution of promotional materials, gift items (provided by the company), and demos (provided by the company) at the conference. Translation will be provided as required. MEDIA PARTNERS Due to limited space at the event, only confirmed media partners will be invited to attend and cover ASMS. ASMS and Media Partners will work out agreements for reciprocal content distribution, ad placements, and other promotional activities. In return, Media Partners will be prominently displayed on: •Our sponsorship page as “Media Partners” •A special Facebook tab featuring all media partners •Promotion of relevant stories from Media Partner on our social media channels, website, blog, and e-mail newsletters, clearly indicating the status of Media Partner. •Distribution of paper copies of Media Partner’s media materials ( to be provided by media organization) and/or promotional materials at the conference, translated as required.
  19. 19. If you are as impassioned as we are about meeting the needs of a rising generation of Afghan leaders, let’s talk about how we can partner to bring ASMS to life. Eileen Guo, Project Director EMAIL: eileen@impassion.af Afghanistan

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