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How To Use Facebook To Generate Leads For Your Business Summary

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This workshop for Wyndham City Council on “How to use Facebook to Generate Leads for your Business” provided loads of valuable tips, including:

The Impactiv8 8A Approach To Using Social Media To Achieve Business Success:
Awareness
Attract Access
Affinity
Assistance
Action
Advocacy
Advertising
Automation

8 Steps To Facebook Business Success:
Develop a strategy
Build your Page & Brand
Connect with your ideal audience
Engage with your community
Extend your reach (Facebook Ads)
Increase Page functions (Facebook Apps)
Use Facebook groups
Monitor & measure

http://impactiv8.com.au/social-media-presentations/how-to-use-facebook-to-generate-leads-for-your-business/

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Transcript of "How To Use Facebook To Generate Leads For Your Business Summary"

  1. 1. p, - ~ /- ~~j1} r ~ ·····~:·- ""-'!.' ~ ~ ' h Your /~..../ ~:~~~<'(y~::·~; ence !..._::~··..,., / ···.......~............... ~Tag .. Using A Facebook To . ' . ... Leads For Your ·-~ Business Loren Bartley
  2. 2. Record Store Day Australia 7,147 11kes • 3,369 talking about th s '"~ r 1 a o Sat rda.y 20 Apnl 2013. Celebra~e your local record store One day, all around Austra.lta, record stores offer deals, specials, hve music a.nd more. About P'hotos Win S100 voucher Your local store! IAdmin Panel J l .,uked 1 B RSOA Photo Comp!
  3. 3. The ImpactivB BA Approach To using Social Media To Achieve Business Success • AWJreness • AsslstJnce • • AttrJct Access • Actlon • Af.nnit~ • Ad/Oc.dc.~
  4. 4. Develop A Stra egy - .Jl!I,U:·, dO' -~~~ .. - .., ... b ~ ­ w:___~
  5. 5. Bui d Your Page & Brand :..·-·········--·- -1~11,.1 fiiitl ,.-··-~--·-···- .. l!J ... ·- .... ' ·- -- -~ www.fdcebook.cot~~/[userndtllel , ' ~ c .....,..,. ., Uked ,..euage • • ... "-· _...........-.---...-... ~ --........... ~ .......... •. . ... · ~~
  6. 6. Find us On Facebook Social Rabbit 0r1 h~tbook Connect With Your Ideal Audience @Tag IJLike us on Facebook t Follow us on Twitter Forward to a Friend
  7. 7. Advocates Engage With Add YYour Community,,~~~:'-"'' Feedback Fan's First ()o A~o~triililln l.<eis"'' ' FacUitie:s os.socl.,tioon l6NO"-'f'nbtr ljtl 1-bve you compl41ted the AU:A online 5u~y yet to have yOur YOic~ heatd about AU"A's communications? If not, please do ~o vta tlw Ur11t below. hnp:J/www,alfaleJsure,Of9.a u/2012/11/ 14/ alfa-communications-survey-have-vour-voice-heard Events ::-....:.::::..--...:::..oo:.:::::;:::·...-~ =-"=~=-=·.::..-· Competitions :;:::.._:.:::;-_.....,____,_ ~:"It =:::.:::..::-:::E:'.:-==.:::... 'lill""lll ::::·.=.":..-':"0:::""" A -· =:::--=::::::--"~-- ..........,......... I Promotions . --- -~­ -··,..._....,_._......-.,.,-~- llomo---lUMSr,-il••...w.......w••• 1.M.Io.- ... _,.,.,..... $1ot{f110,...Uo0Melol._ wlo_l_.-~.._.._~ ........._ .o(............,...,.,.....,..................~'" ....,,,......,...._,.(_ _ Jl (rwt< ""' 'IIIM _...t-·IAI•~- ----v..-..'s-....1 =·::-:::~~-.......n.._u..... Calls To Action Quotes ""'" 1•'<...........11._......... ....:,~- 11-UY>.w> O..'A~ ....w...,•.,.,•...-.,TII....r...r..~,........~ -..,...o, ·,,,.,nu•.>.~l ho • l'.> h ..lo; kY_o• ..,i. ....-- ~·> lo::: .•:ll: lr• I ~IMW Some dream of success while others wake up and workfor it om Check-ins ·----·-......--......~............~......... ....-----·- Ask Questions If we were: to design a 1tw l.lt'lit, what would be the tnust havts?Anything goes h~re folks!! Like Commo:nl StwR Answer Questions Tht! Swimming EKpc=rt Today a (tee'"'" <o great QvtSfiQr'l ftQM 11 girl oohil)would IJke 'o - htl£) a~CI be r~en1 fl)r N-r)'(ll.!l91!f slsle~" &nd htl:l supoor~ her 'Mih llQtsw.wnMing. S..~110a 10 ,-tillltOici Talell~~ecl S•lmmcr l nw sw-..ono~n lht$..,,...,,~ert.com .., lluh•CI<>Uilllln•b-lllt'10#tar01d$o$1*'.SIIt U(~' In~~...,.. "9-'"" e:w-.- In •.,, rl.obk>- hor -.p Connect • ·-••• .,.~ , .,_,,_.., ...... ' •~... ~u ~ • - ,... .-.~~-- -· o)>.tnC::~CJ~,. •.., ,..,,. ..~,. • Non-Profit Organ1zaoon Sarurda.y 20 Apnl 201l. Celebrate vour local rtc1 store• One day. an arou-nd Austrah.a, record store offer deaJs. spedals. IJve mu.sK and more. About
  8. 8. .0 Social Media Resources by lmpactiv8 8y lOAn 8M"!Sey 19 follo""n F~cebCW)II. T~lk Mtttr EqualityTop T..-m Related To Supreme Court Same~s.e.--...rria9e Artlftleftts - Allfac: ~ctOootcom •••Inus wtotk's ~Ort:ll"'tcoun: Mani'IQ-s 0t1 twO cases eAIIFacebook.com Which 1e.am are you rooting for in the NCAA Men's Basketball tou~mtnt (i.k..i. MMch Madness)? hcebook Lows CiiMkN IIa ftorida Gulf Coast Tops Swett 16 T&lk - AIJf'.Ctbook a~uboot<om htft letle-khewn fk>nda c~,~ltCoast UNversltv (f(;CU) be'aMt the fnt No. tS'"d to ttxh mt Engaging Content Source vs Credte
  9. 9. :1ect o;. .. . . ........ ......... .··-· ~ -~........... > > facebook. ~ Extend Your Reach ~eJr.:~ra.ve (Facebook Ads) V'3.-r NlS Get More Page Likes ~mote ~ge Posts 0 Promoted Posts ""'_........,....._.._..........- ...... IIIM••'-4 _,.,..._._._...,. =----...--= 14 Hi 15.00 $10.00 Sponsored StorieS lloul Porter u Tlwlkyou Water ThAnkyou Water 16 Uke website Ads ..WIN $1,000• ,........o. I ) S I' & C OTHES ~ ..,.............,ceae..you..-.~ ...,..._,......,......_ _.._.,._._.-.,.....____....., .,...........~..------_Hia_r-_•_,.__ ----------.-..--____.......,..._._......_ Offc.r IIUl.~..au ...,_.......,ao.tf.--Sitd Event/App Ads ~.,........*"....... ,. c....-:~ .......a.:
  10. 10. ds rease func i ~~~ (FacebookAppsJ 0. G.~~~~'(}. ,- ;e~ Competitions Page Guidelines ::..·::..-::.::.:::..":::::.:::o.:.."'!::;':.!:~- ...- .... , __,..._ ...__.,...,.._ ~~i?:;!§:~~·~:::~9.:t~~;~~.:.::..:.:..::-;;;~~~ ·~· ···----·-··-··-..---....~.........--........, IMPACTIVSociAl MPdla SolutionsForSmaiiBuslr'WK.'IQS
  11. 11. sc)les tool -........_.. use Facebook Groups · -·- · --·- · --.J._... ·-,.,.,nc Cook Mlll'IIM.'s & aubb&'s Centrl.l C.."- '6-~'oint Cook Ruiduts c:.....c:- l.l7t""'*n .-=-J Point Coot,Hoppers.Subtook. Laverton (WESTERN VICTORJA) ---.J luy, SeU and sw~p CJo,tcl C.rovp l.l22 fl'tmbtr~ Polnl Cook Sodal C Outd Group • U7 ,.,.,bf,t1 • Point Cook a surroundings buy/ sell MUtf~P I.U mtrnbt-n Point Cook 2nd H&nd School Supplks "-"-,.,_ l'oin1 Cook PMe.ats ,.., -..... 17t......" Point Cook lttlo(oeraphy lntere.st Group tio~ed c.touo 64nwl"'btt'' Point Cook luslnesse.s .. support. share & Inspire 011t-nGt01.1p Utmtmbrtrs uestions!~
  12. 12. , , ' ' Monitor & Measure iuccess ,,""~..9.. , .;nj e ~,d ""*"« " """"'Y .F"""""' AA) II: b ootsuite (1 SurveyMonkey* ..... . ..,.,._ Js fJns 1tl~, convert those - • I
  13. 13. facebook• success
  14. 14. A'Wareness Attract Access Affinity ASsistance Action Advocacy Advertising Automation facebook business success 8 Steps To Facebook Business Success 1. Develop J strJte.9~ 2. Build ~our PJ_9e ~ BrJnd 3. Connec.t 'Nith ~our ideJI Judienc.e 't. En.9J3e 'Nith ~our c.ommunit~ s. Extend ~our reJc.h (FJc.ebook Ads) 0, lnc.reJse PJ_9e functions (FJc.ebook Apps) 1-. Use FJc.ebook 3roups ~. Monitor ~ meJsure
  15. 15. m~lOOk tess ess ~ 1..........., facebook business success 8 self-paced Facebook training modules - How to develop Jn effective socidl mediJ strJte3~ for ~our business - How to creJte J FJcebook business pJ3e thJt JttrJcts ~our ideJI Judience Js fJns - StrJte3ies Jnd techniques to stJrt buildin3 Jn Judience Jnd. most importJntly convert those fJns to customers - Which t~pes of content 3ets fJns excited Jbout ~our business - How FJcebook dds cJn extend ~our reJch Jnd how to creJte them - The secret weJpon behind 3ettin_g more likes. more subscribers Jnd more ledds .... FJc.ebook Jpps~ - How to use FJcebook Groups Js J customer service. mJrketin3 Jnd sJies tool - How to fl'onitor Jnd meJsure the success of ~our FJc.ebook Business PJ3e
  16. 16. facebook business success facebook business success - 2't•'1 dccess to "Fdcebook Business Success" for 12 rr~onths - 22+ short '/deo tutoridls ~ou cdn 'Ndtch dn~v.Jhere. dn~ tirr~e - 'tS+ checklists. eBooks. terr~pldtes dnd other resources - Support vid exclusive Fdcebook Business Success Fdcebook ..9roup - Netv.Jorki~ opportunities - Cdse studies of Austrdlidn business dchievin..9 Fdcebook Business Success - Fdcebook trdini~ rrldteridl upddted dnd ddded to ever~ rr~onth - Month!~ drd'N to hdve ~our Fdcebook business pd..9e reviev.Jed .. f~ bt s
  17. 17. facebook business success What You Really, Really, Really Get - More tdr_geted dnd en_gd_ged fdns for ~our Fdc.ebook Pd_ge - More bdn_g for ~our buc.k ever~tirfle ~ou post on Fdc.ebook - Less tirfle spent tr~in_g to work out how to use Fdc.ebook e.fTec.tivel~ for business - Up-to-ddte inforrfldtion~ - Sorfeone to dnswer ~our questions whenever ~ou dre hdvin_g dn issue with ~our Fdc.ebook Pd_ge - Fdc.ebook worki~ for ~ou to dc.hieve ~our overdll business _godls. rdther thdn ~ou workin_g for it~
  18. 18. $275 Expires midnight 30 June 2013 facebook • t. 8 /fbbusiness 1mpac IV .com.au Ssuccess Bonus Video Audit Draw Tonight Only
  19. 19. ' I - Using • Facebook T:~g;:- Generate ffitmJ Leads For Your "' '.., fltol'l' Business Loren Bartley ___, ___ - i!l;rt -n., IT..II( ·~~ DAY - C . . ;;z.! ~~ to,~ .J'I tff«tM' ~;J ~~ ~tr•U~ fer 'fM" tt..rh:~ r.-:.~ to uc~tc .1 r~blxk bv*~ pol): that .;ttract-:. 'P'K «.;~; ~ .)5 f.Y)!, ~'""Y' .t>l '"""'~"" to"""'Wllt!l ;n >..l<r« >"' """ "'I""""~ """"' We< f;;'}<!.toeV"'~ • '"·o. ''ll"' .r'"''""'r< r.,. ..,.;uJ '""' '~"" ~ • ..,.... r~ JJ, e.tl cx.ttr"d 'P' rah af:11-cw to cre:tt t_~ !!< ><Vtl "">!""' b(>.'j rtt~ "<>t II«• •crt W>w"-"'•..,) "'-'< ko!> - F - >j>J'"' ............... • 1:-..t to Vt( !=~ &~ ~ ~ U6f.O"'a' ~ !VI:tt~ ~ -uh tJ:lOI ~- to"""{"' ..,) ........, t'< ,_.,.of'f" Fo:t!<d< ~ f'J' Event/App Ads ··-~.::.-..:;·.-:::.:.:::::; 4 -:: Monitor & Measure () ho.Jtsuite n Surve11Honkey /,Jli."it..;.;,_~· l " ......_ ...--:-=..- ..,.::::------- .~~ --..---.-·-·--Jf ·---• ::..:- .... .1.1. ~~..·-·· ..-··· I • ' ~.,.._,. "' tocln....S~A·.dith-&11 l~t:kl:y

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