Working with
IMPACT Consult
Hands-on results from
a hands-on Executive!
July 2009 IMPACT Consult

”One can never solve problems
with the same way of thinking
from which they resulted.”
Albert Einstein
July 2009 IMPACT Consult

Barbara Schaedler offers independent top
management views!
Barbara Schaedler is IMPACT Consult
• IMPACT Consult founder and owner: Barbara Schaedler, former
Chief Marketing Officer of the leading European IT company.
• IMPACT Consult offers services in all areas of marketing and
communications.
• IMPACT Consult with Barbara Schaedler has wide and extensive
experience:
– in the public and political sector in Germany and Europe as the former spokes
person of the Federal Minister of Finance, Dr. Theo Waigel
– in the private sector – specifically in the IT and the utility industries.
July 2009 IMPACT Consult

Why would you want to work with IMPACT Consult?
• The promise of hands-on results from a hands-on executive.
• The combination of a financial and political top management
background with executive management marketing experience in
the private sector.
• The experience of developing marketing into a measurable
investment and business driving centre.
July 2009 IMPACT Consult

IMPACT Consult starts with digging deeply
• IMPACT Consult goes deep where it hurts to enable your company
to uncover your real pain points.
• IMPACT Consult takes responsibility and can advise you how to
change pain points to opportunities.
• IMPACT Consult is courageous and dedicated to facilitate
organizations in addressing the issues on all levels of the company.
• IMPACT Consult provides services for companies, organizations
and individual leaders.
July 2009 IMPACT Consult

IMPACT Consult does not sell existing concepts –
but it sells analysis and recommendations based
existing experience.
• IMPACT Consult always offers customized solutions for each and
every customer. It does not sell predefined concepts.
• IMPACT Consult offers “responsible marketing and
communications” – in terms of committing results.
• IMPACT Consult proves its success – the contracts consist of fix
rate and success based-payment terms.
July 2009 IMPACT Consult

IMPACT Consult is dedicated to your success.
• IMPACT Consult to develop measurable, business oriented
marketing and communications strategies and activities. This
transformation enables customers ensure that marketing and
communication develops to a valued investment center
– instead of remaining a cost (cutting) center.
• IMPACT Consult develops concepts that strengthen the cross-
functional cooperation inside its customers. This is based on the
belief that marketing and communications without the right
cooperation with product development and sales cannot offer
sustainable value.
July 2009 IMPACT Consult

IMPACT Consults’ post analytical services
include
• Reducing marketing and communication costs without loosing
market IMPACT.
• Individual leadership support for developing and changing
processes as well as organizations for more and quicker IMPACT.
• Relationship management with public authorities for more and
measurable IMPACT.
July 2009 IMPACT Consult

IMPACT Consults’ post analytical services
include developing and implementing.
• Demand generation programs by integrating the value chain with
sales – for more IMPACT.
• Co-marketing programs with strategic and tactical business partners
for more visibility and IMPACT.
• Integrating communications as a great value-generating and cost
saving potential for more IMPACT.
• Customer specific marketing measurement systems focused on
business IMPACT.
July 2009 IMPACT Consult

IMPACT Consult
Barbara Schaedler
Neusser Straße 314 a
50733 Cologne
Germany
Telephone: +49 221 287 0941
Mobile: +49 170 819 5674
email:
barbara.schaedler@IMPACT-
Consult.info
IMPACT Consult