MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
E-COMMERCE SEMINAR 27 FEBRUARY 2014
PRESENTED BY:...
SEMINAR AGENDA:
09:00: REGISTRATIONS & COFFEE
10:00: INTRO TO E-COMMERCE - KEVIN (VAIMO)
10:40: MOBILE & E-COMMERCE USER E...
GEN 2020
MULTI-CHANNEL
SHOPPING BEHAVIOUR
MONO-CHANNEL
LANDSCAPE
THE PAST
View TV or
Print Ad
Go to
Store
Choose
best
Option
Buy Item
Compare
Options
In-Store Linea...
On-Line Enabled Customer
Template Solutions
Comparison Sites
Bespoke
BUYING VS SHOPPING
Product Page Detail
Onsite Search Engine
Merchandizing
Pers...
ONLINE ECO-SYSTEM OF PARTNERS
DYNAMIC
MERCHANDIZING
MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
Consistency - Bridging In-Store & Online
User
Exp...
E-COMMERCE & USER
EXPERIENCE !!
MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
User
Experience !!
Converging Online & In-Store
The WHOLE Internet becomes your Store...
At the very least...
MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
Code Base
Standard
Template
Custom
Template
Variate Innovate
Project Hours 60 hours
80 - 100
hours
120 hours 200+ hours
Co...
ABOUT
SWEDEN • NORWAY • FINLAND • ESTONIA • UNITED KINGDOM • SOUTH AFRICA
THE WRAP
WWW.VAIMO.COM
KEVIN.CLARKE@VAIMO.COM
MULTI-CHANNEL RETAIL
PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
THANK YOU !
QUESTIONS ??
DETERRENTS :-(
DESCRIPTION
Consumers want to
receive/consume products
immediately
Instant
Gratification/Im
mediacy
Same Da...
TOP 3 CONCERNS...
CARD AND PAYMENT DETAILS SAFE?
NOT KNOWING THE QUALITY OF MY PURCHASE
NOT RECEIVING MY PURCHASE
Vaimo E-commerce seminar presentation Feb 2014
Vaimo E-commerce seminar presentation Feb 2014
Vaimo E-commerce seminar presentation Feb 2014
Vaimo E-commerce seminar presentation Feb 2014
Vaimo E-commerce seminar presentation Feb 2014
Vaimo E-commerce seminar presentation Feb 2014
Vaimo E-commerce seminar presentation Feb 2014
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Vaimo E-commerce seminar presentation Feb 2014

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A presentation about current trends and opportunities in e-commerce in South Africa. Specifically focussing on retail/wholesale trade. Vaimo is a Magento Gold partner and offers high end e-commerce solutions to medium and large businesses

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Vaimo E-commerce seminar presentation Feb 2014

  1. 1. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER E-COMMERCE SEMINAR 27 FEBRUARY 2014 PRESENTED BY: KEVIN CLARKE KEVIN.CLARKE@VAIMO.COM
  2. 2. SEMINAR AGENDA: 09:00: REGISTRATIONS & COFFEE 10:00: INTRO TO E-COMMERCE - KEVIN (VAIMO) 10:40: MOBILE & E-COMMERCE USER EXPERIENCE (UX) - PJ (VAIMO) 12:10: INTERNET MARKETING - DR PETER FISH (GO FISH) 12:35: PAYMENT SERVICE PROVIDER - CHARLES ELIMAN (PAYU) 13:00: Q & A
  3. 3. GEN 2020
  4. 4. MULTI-CHANNEL SHOPPING BEHAVIOUR
  5. 5. MONO-CHANNEL LANDSCAPE THE PAST View TV or Print Ad Go to Store Choose best Option Buy Item Compare Options In-Store Linear Approach
  6. 6. On-Line Enabled Customer
  7. 7. Template Solutions Comparison Sites Bespoke BUYING VS SHOPPING Product Page Detail Onsite Search Engine Merchandizing Personalization Page Load Speed/Advance Caching
  8. 8. ONLINE ECO-SYSTEM OF PARTNERS
  9. 9. DYNAMIC MERCHANDIZING
  10. 10. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER Consistency - Bridging In-Store & Online User Experience !!
  11. 11. E-COMMERCE & USER EXPERIENCE !!
  12. 12. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER User Experience !!
  13. 13. Converging Online & In-Store
  14. 14. The WHOLE Internet becomes your Store...
  15. 15. At the very least...
  16. 16. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
  17. 17. Code Base Standard Template Custom Template Variate Innovate Project Hours 60 hours 80 - 100 hours 120 hours 200+ hours Code Base License Imitate Variate Variate Innovate Monthly Cost R1000 R2000 R2500 R5000 TOTAL Project Cost R35k R60k R90k R200k + VAIMO / MAGEGTO CODE BASE:
  18. 18. ABOUT SWEDEN • NORWAY • FINLAND • ESTONIA • UNITED KINGDOM • SOUTH AFRICA
  19. 19. THE WRAP WWW.VAIMO.COM KEVIN.CLARKE@VAIMO.COM
  20. 20. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER THANK YOU ! QUESTIONS ??
  21. 21. DETERRENTS :-( DESCRIPTION Consumers want to receive/consume products immediately Instant Gratification/Im mediacy Same Day Deliveries Touch a fabric / Smell a cologne / Sample food Sensory Experience/Sam pling Free & Easy Returns Sample Boxes Selling Cars / Make-Up Education / Personalized Selling Heavy Editorial & Video Personal Stylist Operation ONLINE STRATEGY
  22. 22. TOP 3 CONCERNS... CARD AND PAYMENT DETAILS SAFE? NOT KNOWING THE QUALITY OF MY PURCHASE NOT RECEIVING MY PURCHASE
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