How to create a great e-commerce content strategy
Upcoming SlideShare
Loading in...5
×
 

How to create a great e-commerce content strategy

on

  • 84 views

Vaimo shares the value of having a content driven sales strategy for your online store

Vaimo shares the value of having a content driven sales strategy for your online store

Statistics

Views

Total Views
84
Views on SlideShare
84
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How to create a great e-commerce content strategy How to create a great e-commerce content strategy Presentation Transcript

  • MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER HOW TO CREATE A GREAT E-COMMERCE CONTENT STRATEGY
  • MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER VALUE of a Content Strategy GREAT Content Matters 4 Content PRINCIPLES How Content SELLS WRITE Great Content CONTEXT Drives Content
  • Content and content marketing is all about offering additional value to your customers, giving them all the necessary information they need to make an informed buying decision. View slide
  • ! IF THEY DON’T BUY YOUR CONTENT, THEY WON’T BUY YOUR PRODUCT ! ! ! ! ! ! ! = to attract and hold customers = move customer form maybe to yes = make the actual sale GREAT content matters Forms of expressions Experience of that expression Video Curated content Infographics Blogs UGC View slide
  • VALUE of a content strategy Your business = Your authoritative VOICE Your website Affiliate sites Search Engines Social Media Text Photos/ Images Videos Audio “Sites where consumers buy the most are those with new content that predisposes them to buy and keeps them coming back until they are ready to buy.”
  • 4 content PRINCIPLES Consumers want to be educated Consumers want a shopping experience You must stand out SEO is content based
  • How content SELLS Differentiates Shared Liked Builds Relationships Predisposes to Buy Own voice Easy format Have an opinion First three contribute here Reasons to act Be human Social Media Own point of view Get personal Buy or more information Be sincere If you share, they’ll share Passion Have personality Rewards for actions
  • WRITE great content MIX IT UP MAKE IT TOPICAL BE CONSISTENT BE PROLIFIC WRITE TO A PERSONA 1 2 3 4 5
  • CONTEXT drives content B2B or B2C Sales Funnel Position Shoppers or Buyers
  • ! ! ! ! You want a lot of great content - in both senses, a lot of really valuable ideas conveyed with great presentation skills. Your content is everything on your website that consumers know and experience about your product before it actually comes off your site and into their hands. Your website content is something you control virtually 100% So…