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Keyword research can be a long and daunting task even for someone who does SEO. For an average business person it can seem impossible. But rest assured that with a little bit of elbow grease even someone who is not web savvy can perform basic to moderate keyword research enough to optimize a small business website. Keyword research is the act of finding profitable and well performing phrases which can represent your website and pages. By carefully optimizing your page to promote a particular keyword phrase, you can increase your changes of ranking in Google search results.