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SEO Training, Top Down View - Virginia SEO
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SEO Training, Top Down View - Virginia SEO

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This is an introduction to SEO and inbound marketing, which is kicking off a weekly training on SEO. During these training sessions we will be discussing real details behind SEO such as keyword …

This is an introduction to SEO and inbound marketing, which is kicking off a weekly training on SEO. During these training sessions we will be discussing real details behind SEO such as keyword research and on-page optimization. These training sessions will be aimed at small business owners and small time web designers.

This particular presentation is a wide angle top-down view of some of the basics of what Google is looking for in your website. Stay tuned for the training sessions, which will be hosted at https://www.virginiaseo.org and also on our YouTube channel at https://www.youtube.com/user/VirginiaSEOExpert

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Transcript

  • 1. SEOBasics Virginia SEO Week 1
  • 2. Introduction • Small Business in a suburb of RichmondVirginia • Local SEO Important • Branching out to other counties • Redesigned website to capitalize on other locations • Business owner wants to be familiar and comfortable with SEO • Wants to use and understand analytics A 50,000 ft view of SEO Following videos will break down SEO into detail and show application of SEO
  • 3. Basics Graphic by Searchenginewatch Links, SEM, Social are top layer Content is a middle layer
  • 4. SEO Basics - Illustrated Which cake would you rather eat?
  • 5. Content Is King
  • 6. Speedy Sites
  • 7. I Am Authoritative
  • 8. SoWhat Is UX Anyways?
  • 9. Enter Black Hat
  • 10. ConvertingTraffic • Sales
  • 11. Social Media • Create and complete profiles • Links between profiles • Links to Website • All show Google your authority and flow A website without social will not rank as well as a website with social
  • 12. Meta Data This all goes back to content and user experience
  • 13. Conclusion
  • 14. Contact Info Virginia SEO service@virginiaseo.org https://www.virginiaseo.org References • http://searchenginewatch.com/article/2259693/SEO-Basics-8- Essentials-When-Optimizing-Your-Site • http://blog.kissmetrics.com/loading-time/ • http://xmediasolution.com/blog/wp- content/uploads/2013/08/ux-0001.jpg • http://www.hot-malaysia.com/wp- content/uploads/2014/02/black-hat-SEO.jpg • http://seoultima.com/wp-content/uploads/conversion-rate- optimization-process.jpg • http://vanimg.s3.amazonaws.com/1013-icons-38.jpg

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