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WCFDavos | Barcelona 
“Visual Storytelling, 
a Socratic Approach” 
Montecarlo 
2014 - May, 23th
We are going to discuss 
some questions about image, 
story and visual language. 
About Visual Storytelling
But first… 
What is Visual Thinking?
What is Visual Storytelling?
“Cinema deals with feelings, sensations, 
intuitions and movement, things that 
communicate to audiences at a level 
not necessarily subject to conscious, 
rational and critical comprehension” 
Alexander Mackendrick
“Cinema is not so much non-verbal 
as pre-verbal” 
Alexander Mackendrick
Reality, Truth 
and other Stories
“If you want to trick someone 
with a photograph, there are lots of 
easy ways to do it. You don’t need Photoshop. 
You don’t need sophisticated digital 
photo-manipulation. You don’t need 
a computer. All you need to do 
is change the caption” 
Errol Morris
“Photography is truth. 
The cinema is truth 
twenty-four times 
per second” 
Jean-Luc Godard
The Kuleshov Effect
The Kuleshov Effect
The Kuleshov Effect
What Are Images?
It is not only about violence. 
You name it: 
Love… 
Sex… 
Friendship… 
Illness… 
… 
And so on.
“The perfect movie would be 
one that had no sound 
and the screen was 
completely blank” 
Kitano Takeshi
And then?
“Mystery is inseparable from chance, 
and our whole universe is a mystery” 
Luís Buñuel
Thank you! 
www.quimicavisual.com 
www.imastrangerheremyself.com 
@Imastranger

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Visual Storytelling

Editor's Notes

  1. http://www.handmadethinking.com ! Laurence Musgrove
  2. Dan Roam’s Visual Codex. From his book, The Presentation, A Story About Communicating Successfully With Very Few Slides.
  3. Dan Roam’s Visual Codex. From his book, The Presentation, A Story About Communicating Successfully With Very Few Slides.
  4. https://www.youtube.com/watch?v=4gLBXikghE0
  5. Trivialization of the image
  6. http://www.fastcodesign.com/3030529/infographic-of-the-day/hilarious-graphs-prove-that-correlation-isnt-causationThe perfect