Transmedia Storytellling - from Impact to Sense Making

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Presentation made for EADA's Be Marketing Day, October, the 3th, 2013: …

Presentation made for EADA's Be Marketing Day, October, the 3th, 2013:
What has advertisement agencies have done the last fifty years, what they think about communication and public, how the world (and communications) have changed with the digitizing of the World and why Storytelling and Transmedia Storytelling make a difference.

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