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"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
"The Idea of Europe, an open dialogue"
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"The Idea of Europe, an open dialogue"

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"The Idea of Europe, an open dialogue" is a transmedia non-fiction project composed of a book, a theatre play, a feature-length documentary, a TV documentary, a webseries, a collaborative webdoc and …

"The Idea of Europe, an open dialogue" is a transmedia non-fiction project composed of a book, a theatre play, a feature-length documentary, a TV documentary, a webseries, a collaborative webdoc and various SM.
This is the English version. If you want the Spanish one, you can go to http://www.slideshare.net/Imastranger/la-idea-de-europa-34375927

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  • 1. Created by Montecarlo / Devoloped by Química visual - Transmedia Chemistry © 2014 The Idea of European open dialogue
  • 2. 1 The Idea of Europe The Idea of Europe– an open dialogue Information Sheet ....................................................................................................................................... 2 Concept ....................................................................................................................................................... 4 About George Steiner ................................................................................................................................ 6 Pieces Book - The Idea of Europe ............................................................................................................... 8 Theatre Play - The Idea of Europe .................................................................................................. 9 Feature-Length Documentary - The Idea of Europe .................................................................... 11 TV Documentary - The Making of the Idea.................................................................................... 13 Website - The Idea of Europe Official Website............................................................................... 14 Webseries - Shaping Europe.......................................................................................................... 15 Webdoc - The Voices of Europe ..................................................................................................... 16 SM, UGC and more ....................................................................................................................... 18 Infographics Schedule ........................................................................................................................................ 19 References ..................................................................................................................................... 20 Market ........................................................................................................................................................21 Rights ......................................................................................................................................................... 22 Team Montecarlo ......................................................................................................................................23 .. Oscar Intente ..................................................................................................................................24 Química visual ............................................................................................................................... 25 Toni Marín ...................................................................................................................................... 26 Contact ...................................................................................................................................................... 27
  • 3. 2 The Idea of Europe TITLE: The Idea of Europe, an open dialogue GENRE: Non Fiction (Documentary / Essay) FORMAT: Transmedia project composed of a book, a the- atre play, a feature-length documentary, a TV documen- tary, a webseries, a collaborative webdoc and various SM. STORYLINE: In 2004 George Steiner gave a lecture at the Nexus Instituut (NL). Its title was “The Idea of Europe”. He reflected on the basics, the core ideas that constitute that which we call Europe. Steiner went through History, Politics, Religions and schools of thought, but also through Geography, Litera- ture, Music and popular traditions that, over the centu- ries, have become the pillars of our society, though often enough we aren’t able to recognize these ideas as our roots. All this happened before the crisis, in a moment when European Social and Identity values where asleep, and people thought that money and welfare would always be granted. But, even then, Steiner asked himself and kept asking us about the meaning and sense of all this. TAGLINE: Is the idea of Europe still valid? LOGLINE: Europe, as small as it is, is big enough to con- tain many different cultures and ideas. This diversity is ex- Information Sheet
  • 4. 3 The Idea of Europe perienced at the same time as a communication obstacle and as an unusual richness. Do we, the European people, really feel we are part of the same collective? How much do we have in common, and how much keeps us apart? And, in the end... Do we really know ourselves? Who are we? Who do we want to be? THEME: Identity as a personal and collective subject. The past as a foundation of an unwritten future. TARGET: Young and adult (+18), although some pieces (ie the webseries) are classified as +12 and can be watched independently.
  • 5. 4 The Idea of Europe “The Idea of Europe, an open dialogue” is a collaborative transmedia project. Its starting point is the conference from which it takes its name. George Steiner is, undoubtedly, one of the great thinkers of our time, and in this text he presents the ideas that, to him, are the guiding principles on which Europe is built. The conference provides a wealth of intellectual depth, a passion for the issues it tackles and sincere concern for our way of thinking (which ultimately makes us one way or another). This project’s proposal (and what justifies the use of mul- tiple platforms), is to provide a kaleidoscopic view of Eu- rope. In doing so, Steiner’s text transforms into a map to guide us, a starting point, but never an endpoint. The idea is to open up the debate, arouse questions from those attending the narrative. To invite all the citizens of Europe to the construction of this project given that, if the idea of ​​Europe may be valid, it will be as a result of the collective construction that endorses it. Thus, the narrative as a whole is intentionally polyhedral since it supports pieces of an informative, educational and documentary tone, but also speculative ones. If all the pieces that make up the project revolve around “The idea of Europe” (the original text), around the ideas that are exposed there, it also serves to return them to the Concept
  • 6. 5 The Idea of Europe street, so that each and every one of us can rethink them, defend or question them, put them into context and, ulti- mately, contribute in his unique voice to create a choir of voices that will give meaning to the project. The use of digital technologies allows a dialogue that until recently, would have been difficult to carry out: to gather all those who want to express their views freely in one place (although it is a virtual space).
  • 7. 6 The Idea of Europe Professor George Steiner was born in Paris on April 23, 1929. His family moved to the United States in 1940 and he was educated at the Universities of Paris, Chicago, Harvard, Oxford and Cambridge. He was a member of the editorial staff at The Economist in London during the 1950s before beginning an academic career as a fellow at the Institute for Advanced Study at Princeton University in 1956. He was appointed Gauss Lecturer at Princeton in 1959. He has been a fellow of Churchill College, Cambridge, since 1961 and was Professor of English and Compara- tive Literature at the University of Geneva between 1974 and 1994. George Steiner, Emeritus Professor of the University of Geneva, is an internationally renowned scholar of West- ern culture, language, and intellectual history. He was ap- pointed the 2001-02 Eliot Norton Professor of Poetry at Harvard University and is currently an Extraordinary Fel- low of Churchill College at the University of Cambridge. Steiner is experienced as a writer in many forms, but he is best known as a piercingly intelligent and shamelessly intellectual critic and essayist. His non-fiction books include “The End of Tragedy”; “After Babel”; “Grammars of Creation”; “No Passion Spent”; “In Bluebeard’s Castle: Some Notes Towards the Redefinition About George Steiner
  • 8. 7 The Idea of Europe of Culture”; “Antigones: How the Antigone Legend Has Endured Western Literature, Art and Thought”; “Errata: An Examined Life” an “My Unwritten Books”. George Steiner has also given the Massey Lectures for the CBC, later published as “Nostalgia for the Absolute” and some lectures at the Tilburg’s Nexus Instituut “The Idea of Europe” and “Universitas?”. Information extracted from the following sources: http://literature.britishcouncil.org/george-steiner http://en.wikipedia.org/wiki/George_Steiner
  • 9. 8 The Idea of Europe TITLE: “The Idea of Europe” FORMAT: Book. CONTENTS: Transciption of the original conference. In 2004, before the Netherlands took on the presidency of the European Union, the Nexus Instituut organised a lecture by George Steiner. The issue to be addressed was the idea of Europe, its validity, importance and political sig- nificance. The text, of strong emotional and intellectual density, has been subsequently published and translated into many languages (Catalan, Croatian, Czech, Dutch, English, French, Portuguese, Galician, Spanish...). Pieces - Book
  • 10. 9 The Idea of Europe TITLE: “The Idea of Europe” FORMAT: Stage Play. CONTENTS: In 2010, Òscar Intente, a catalan actor, found a copy of George Steiner’s lecture. The text inmediatly captured his attention, as it was so full of ideas and im- ages. And an idea crossed his mind: why not turn this same text into a monologue? He started working on it. His aim was to bring the text to the theatre, to interprete it and to turn the lecture into a true theatre piece, without changing a word. And so he did. He converted an academic text into the chit-chat of a sympathetic “clochard” on the terrace of a cafe. Ocassionally, a mute accordeonist helps him trough the show but, in the end, he uses Steiner’s very same words. A different situation, a different medium, the same emo- tion. You only have to attend one representation to feel it in the air: the public gets hypnotized by this profound and compelling work. The play has been on and off stage since its first day. Each time the text has been respected, and the staging has been adapted to local conditions, creating a unique and unforgettable experience. It has been shown in theaters, Pieces - Play
  • 11. 10 The Idea of Europe cafes, auditoriums, university classrooms, private gar- dens and cultural centers and associations. Òscar Intente speaks the text in Catalan, his native lan- guage, because, as Steiner himself says: “There are no minor languages”. The play is always ready to be represented anywhere. Furthermore, the possibility of incorporating a stage cap- tioning system allows it to be represented in front of any audience of any country.
  • 12. 11 The Idea of Europe TITLE: “The Idea of Europe” FORMAT: Feature-lenght documentary (80’ aprox). CONTENTS: Òscar Intente enters an auditorium and pre- pares his theatrical adaptation of “The Idea of Europe.” We attend the performance, that serves as the storyline for our documentary. The staging of the text marks the dif- ferent parts and clearly shows the development of Stein- er’s ideas. It is important to understand that this is not “filmed the- atre”, but “a film about the contents of a theatre play” which, in this case, reflects upon many important subjects related to the origin, the meaning and the sense of Europe. Is the idea of Europe still valid? That is something we all must answer. The footage of the representation is combined with other images, showing Intente continuing his discourse, where the theatre set is replaced by real settings related to the text, adding a totally new dimension to what he says. As he gives his speech and adresses the audience, we can see how he walks through the streets of different European cities, showing the original landscapes that in- spired Steiner’s ideas. The images also include additional material: still photog- raphies, graphics, paintings, drawings and newspapers as well as archive footage from TV news, documentaries, Pieces - Feature-length Documentary
  • 13. 12 The Idea of Europe old film features and scenes from other representations of the play. Anything that helps to illustrate the text and to give a cin- ematic dimension to the film is allowed, because this is a big screen experience and it wants to take the audience to an emotional peak. Here is a link to the teaser: http:/www.youtube.com/watch?v=A5H-RzBq9eE
  • 14. 13 The Idea of Europe TITLE: “The Making of the Idea” FORMAT: TV Documentary (50’ aprox.) CONTENTS: This documentary shows the process of the creation of the text, the stage play and the feature-lenght documentary. The follow-up of the action serves as a guide to the audi- ence, from the seminal idea to the public delivery. Structured along a long conversation between Òscar In- tente and Montecarlo, the documentary works on two dif- ferent levels. The first one is the text itself (Steiner’s discussion of the Idea of Europe) and how the author was invited by the Nexus Instituut to deliver his speech. It includes interviews to members of the Nexus board, to Steiner himself and to other relevant names of European insitutions that can helps us clarify the questions posed by the author. The second level shows the struggle of Intente and Monte- carlo to adapt the text to different media and to bring it to wider audiences. The TV documentary ends with an open question (“Is the Idea of Europe still valid?” and a call to action to the audi- ence to collaborate in the webdoc. Pieces - TV Documentary
  • 15. 14 The Idea of Europe TITLE: “The Idea of Europe Ofifcal Website” FORMAT: Website CONTENTS: This is the offical site of the multiplatform project. It contains general information about it and the main menu will include access to all the pieces that shape the trans- media narrative. (In a way it will be similar to the Table of contents to this dossier). Every section will give a detailed explanation about its subject, with additional information (trailers, reviews, etc...). It will also contain the entire webseries and the collabora- tive webdoc (see respective sections). It will be completed with links to other websites of special interest (such as cultural institutions related to the main subject, forums and more). Pieces - Website
  • 16. 15 The Idea of Europe TITLE: “Shaping Europe” FORMAT: Webseries (5’ min x episode) The number of episodes is undefined, due to the nature of the subject. CONTENTS: George Steiner’s “The Idea of Europe” is full of ideas that keep crossing all over the text. Here are some names and concepts that appear in it: Edmund Husserl, Soren Kierkegaard, J. P. Sartre, Walter Benjamin, Max Weber, Charles Peguy, Schubert, Mahler, II World War, Athens, Jesuralem, Mathematics, Speculative Thinking, Music, cafes, anti-Semitism, religion, monothe- ism, the sense of an ending... Each video is a short-feature documentary, a kind of mon- ographic clip about the selected subject. Although all of them are autonomous pieces, some ideas run in a transversal way. The pieces are meant for an audience of +12, and they are oriented towards education. Pieces - Webseries
  • 17. 16 The Idea of Europe TITLE: “The Voices of Europe” FORMAT: Interactive Video CONTENTS : The idea is to ask the audience to contribute to the development of this interactive documentary send- ing a video scene (which will correspond to a line-shot from the original documentary ) . This contribution can be shot as no matter where and when, and in any (European) language. (Minimum techni- cal requirements will be indicated) . All contributions will be accepted under a Creative Com- mons license, in order to have proper authorisation for their use and distribution. The basic idea is to create interchangeable parts, scenes that can replace the original scenes from our documen- tary. Each upload will be properly tagged (for language, sex, age and any other relevant information). These contributions will be accompanied by the authors’ comments explaining their point of view or why they have chosen this particular line . They may include links to blogs or sites that expand the experience. Steiner’s original text has to be respected to its full extent, as has been the case throughout the entire project. (And yes, it can be heard in any European language). Pieces - Webdoc
  • 18. 17 The Idea of Europe Later, through an interactive menu, any visitor can request a free viewing of the documentary, by personal choice of viewing criteria. Thus, despite that the original text is pre- served, the user experience will be different in each view- ing . Furthermore, the contribution of reviews, comments and links will ensure the possibility of opening up the dialogue beyond the borders of our own project.
  • 19. 18 The Idea of Europe This project will have extensions on social networks (Fa- cebook, Twitter ...) seeking direct communication with both the audience and potential contributors. The use of each network will optimise its corresponding characteristics (Twitter: realtime dialogue / Facebook: news broadcast...). An important part of the project is the user generated content (UGC) which, as we have seen, will be channeled through the webdoc, and from there, expanded to other websites. One option we keep in store would be the live use of so- cial networks as back channel and space for debate at theatre representations. This is a live project, and therefore provides possibilities for expansion beyond those indicated in this document. Pieces - SM, UCG and More
  • 20. 19 The Idea of Europe This is a first approach to the order in which the different pieces will be launched, and indicates which of them will offer ROI and which will be non-profit. Infographics - Schedule
  • 21. 20 The Idea of Europe This image, extracted from the collaborative webdoc “The Jonnhy Cash Project”, gives an approximate idea of what the webdoc’s navigation menu will look like. To view this project o-line, please visit: http://www.thejohnnycashproject.com (Sub Menu “Explore”). Infographics - References
  • 22. 21 The Idea of Europe The project focuses on two different lines of apporach, working in a complementary fashion. The first line is a documentary one, and it evolves around Steiner’s text. Basically, it reflects on the great issues of the construction of Europe, from a variety of different ap- proaches (Art, Culture, Religion, Politics, Economy). This line also includes educational elements: not only in implicit ways (the project itself, in a sense, works as a teaching tool) but clearly explicit ones too, like in the web- series, the case chapters of which are sorted and grouped by themes that represent the ideas which are scattered along the original speech. The second line is participatory: not merely as an add- tion of materials (User Generated Content), but also as a contribution of viewpoints and opinions on all these big issues. By adding other documentaries that reflect on the idea of Europe (even if they don’t dig as deep as Steiner’s does), this collaborative webdoc will bring a new insight to a de- bate that is already open and vibrantly alive. Thanks to the technological possibilities that the webdoc offers to the users, we are returning the voice of the peo- ple to the people. This double approach widens our target: we can reach a more conventional audience through the book, the stage play, the website and webseries, the feature-lenght doc- umentary and the tv documentary, and we can connect with more active audiences through the SM, the webdoc and the conections people establish with it. Market
  • 23. 22 The Idea of Europe Rights The Nexus Instituut, the current rights holder to “The Idea of Europe”, knows about and endorses this project by signing over the rights to Química visual. Química visual SL [filmmaker] Montecarlo Carrer de la França Xica 1 08004 BARCELONA Tilburg, 7 februari 2012 RE: Right to use the text of The Idea of Europe Dear Montecarlo, During our meeting of January 31, 2012 in Tilburg we herewith agreed the following: 1. The Nexus Institute [hereafter called the Publisher] owns all rights to the publication The Idea of Europe by George Steiner. 2. Montecarlo and Química visual SL [filmmaker] [hereafter called the Artist] can make use of the abovementioned text in all visual ways. The text can be quoted but not used in full length in any written manner. 3. The Artist will, whenever the text is used in any visual way, add the following credit line: The Idea of Europe by George Steiner. Published by the Nexus Institute in 2003. All rights reserved. 4. The Artist will inform the Catalan publisher (Arcadia) when using the Catalan translation and also add a credit line mentioning the original publication. 5. The Publisher is free to use the visual material made by the Artist and will of course give the right credits. We look forward seeing this project materialize and we hope to stay in touch. Good luck and best regards, Kirsten Walgreen Vice-president Nexus Institute
  • 24. 23 The Idea of Europe Filmmaker, Storyteller, Transmedia Architect Born in Barcelona, Spain. He holds a BA in Fine Arts and an MBA in Film and TV. (PhD expected winter 2014). He started his career as a comic-book artist and video maker. Since then he has written features for Spanish produc- tion companies and has script-doctored other projects (both fiction and non-fiction). He has scripted, storyboarded and directed short films and 3D animation series. He also has worked in transmedia narratives (interacti- ve games, exhibitions...). He is co-Founder of StoryCode BCN and Transmedia Week. He is the author of “The Director’s Job: Filmmaking Te- chniques” (FUNIBER) and co-author of the novel “El consejo” (The board/The advice), a story about the power of Storytelling (Alienta Ed.). Currently he is working on several transmedia projects and in the organization of events related to the subject. He also teaches these same subjects at several schools and universities. http://www.linkedin.com/in/montecarlo Team - Montecarlo
  • 25. 24 The Idea of Europe Actor Òscar Intente has developed his work as an actor for over ten years, mostly in theatres, showing his chama- leonic capacity incarnating all kinds of characters. He has also worked in film and tv, with special stress on catalonian television series that have brought a wide public recognition to his work. He collaborates with the IT (Institut del Teatre, the cen- tenary school for theatre studies in Barcelona, Spain). You can find more details here: http://www.miquelfolch. com/oi/oscar_intente.html Team - Oscar Intente
  • 26. 25 The Idea of Europe Production company Química visual (Visual chemistry) was founded in 2007 by Montecarlo and Eva Snijders. The main focus of the company is on the application of Storytelling (a narrative way of understanding the world we live in). In 2012 they created two different divisions: Story Chemistry and Transmedia Chemistry, the first one ded- icated to Organisational Storytelling and the second to Transmedia Storytelling. http://www.quimicavisual.com Quimica visual
  • 27. 26 The Idea of Europe Toni Marin Executive Producer Barcelona, Spain. Executive Producer and Director of Development at the production Chromosome (2005 to 2011), Producer of animation, fiction, documentary, multimedia and transmedia projects. Executive Producer of the documentary “Bicycle , Spoon, Apple”, winner of the Goya Award for Best Doc- umentary 2010. Two Goya Awards 2012 for Best Animated Film and Best Adapted Screenplay (“Wrinkles”), Nominated for the Annie Awards 2012 for Best Animated Feature (“Wrinkles”), Selected Awards 2012 Oscar for Best Ani- mated Feature (“Wrinkles”). At present he is Head of the Innovation and New Media Department (research, branded content and transme- dia) at the Catalan production company BataBat, job that he combines with his tasks as at his own company, La Ballesta. http://www.laballesta.net
  • 28. 27 The Idea of Europe Contact person: Eva Snijders e-mail: eva@quimicavisual.com Street address: Química visual SL Carrer de la França Xica 1 08004 Barcelona Spain Contact All images used in this dossier are intended for illustration purposes only. All rights belong to their respective copyright holders. No copyright infringement intended.
  • 29. Química visual - Transmedia Chemistry © 2014 Is the Idea of Europe Still Valid? www.theideaofeurope.com

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