Slides of my conference about Branded Content at Inesdi Institute, October 12th, 2014. Barcelona.

1. branded content:
new forms of brand
communication
-­‐
montecarlo
Instituto Inesdi
- 2014, November, 12th -

2. we always
need Context,
but… why?

3. context:
right here,
right now

4. hi, I’m Montecarlo
@Imastranger

5. and this is
a business school

6. some clues
about
communication

7. we are social animals

8. we share
experiences

9. we tell
stories

10. from theatre…

11. through literature…

12. to mass media

13. receiver
receiver
receiver
sender ))))) receiver
receiver
receiver
receiver

14. - one direction
- same time
- same message

15. but…
what about
“new” media?

16. from mass media
to bit media
(welcome to the XXIth century)

17. we are wired

18. O))))))
((((((O

19. - all directions
- any time/place
- personal message

20. we live in
a global society

21. …but (in some way)
it’s still based on
a consumer economy

22. advertising
(as we knew it)
doesn’t work anymore

23. what about brands?

24. what about brand
communication?

25. commercials

26. more commercials

27. more and more
commercials

28. product placement

29. h$ps://www.youtube.com/watch?v=CK9lRE9l9zY

30. branded content

31. h$ps://www.youtube.com/watch?v=MKIpnBteI7Y

32. from possession
to use

33. …to experience

34. we need to
share stories

35. our
stories

36. true
stories

37. …but first we will
have to understand
who we are

38. Thank you
very much!
montecarlo
www.imastrangerheremyself.com
www.quimicavisual.com
@Imastranger