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Amazon case

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    Amazon case Amazon case Presentation Transcript

    • Done by : Iman Abdul Razek 25581
      Rawan Aida 28542
      MCM 354 “Internet Marketing” Amazon’s Case
    • Amazon’s history
      Amazon. Com is specialized in e-commerce.
      Founded in 1994 by Jeff Bezos
      Started as a store to sell books online.
    • Benefits and limitations of Amazon's online retail model?
      Benefits:
      • Easy Access
      • Variety of Goods
      • Privacy
      • Secuirty
      Limitations:
      • Shipping Time
      • Shipping Cost
      • Communication
      • Product
      Benefits
      Limitations
    • How does Amazon change the market for books?
      KINDLE
      http://www.youtube.com/watch?v=Lf_jeOVPN0k&feature=related
    • Average Amazon Sales Rank
    • How does the design of Amazon help the user to locate a product?
      Departments
      Cart
      Promotions
    • What is collaborative filtering? How does Amazon use this technique?
      Collaborative filtering is filtering information that involve several data to analyze the customers’ profiles.
    • Used Books
      “Used Books doesn’t hurt either authors or new book’s industry” Jiff Bezos
    • Continued …
      Offering used books are simply good for customers
      Offering customers a lower-priced option causes them to visit the site more frequently.
      Amazon should not have to compensate the publisher.
      Student’s situations.
    • Thank YOU for listening