Done by : Iman Abdul Razek 25581 Rawan Aida 28542 MCM 354 “Internet Marketing” Amazon’s Case
Amazon’s history Amazon. Com is specialized in e-commerce. Founded in 1994 by Jeff Bezos Started as a store to sell books online.
Benefits and limitations of Amazon's online retail model? Benefits:
Variety of Goods
How does Amazon change the market for books? KINDLE http://www.youtube.com/watch?v=Lf_jeOVPN0k&feature=related
Average Amazon Sales Rank
How does the design of Amazon help the user to locate a product? Departments Cart Promotions
What is collaborative filtering? How does Amazon use this technique? Collaborative filtering is filtering information that involve several data to analyze the customers’ profiles.
Used Books “Used Books doesn’t hurt either authors or new book’s industry” Jiff Bezos
Continued … Offering used books are simply good for customers Offering customers a lower-priced option causes them to visit the site more frequently. Amazon should not have to compensate the publisher. Student’s situations.