Your SlideShare is downloading. ×
0
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Getting Social: One Organization's Success Story
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Getting Social: One Organization's Success Story

393

Published on

Presented at the Second Annual ANCOR Technology Leadership Conference, October 22, 2010

Presented at the Second Annual ANCOR Technology Leadership Conference, October 22, 2010

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
393
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Getting Social: One Organization’s Success Story October 22, 2010
  2. Why are we here? – What is Social Media? – Why did Imagine! embrace Social Media? – Examples of Social Media use at Imagine! – Addressing concerns – What’s next? – Getting started with Social Media at your organization
  3. What Social Media Isn’t (Really)
  4. What Social Media Is
  5. What Social Media Is “The Obama Generation” • Always had the President as their Facebook friend. • The President was always one of the top Twitter users as far as they can remember. • Their President has always addressed them on Saturday mornings on YouTube. • They have always been connected to their friends to discuss topics and join causes in social networks. • During this administration, Whitehouse.gov will transform from a destination site to a place where constituents will have back and forth conversations with peers and the administration.
  6. What Social Media Is Facebook U.S. Audience Growth 2009
  7. What Social Media Is • More than 70% of Imagine! employees use Social Media • Of that 70%, more than 56% use Social Media daily
  8. Why Did Imagine! Embrace Social Media? “Web 2.0 tools, practices, and philosophies are now being used by a wide range of organizations, making them more agile, productive, and innovative.” - Andrew McAfee, Enterprise 2.0
  9. Examples of Social Media Use at Imagine!: Awareness
  10. Examples of Social Media Use at Imagine!: Fundraising
  11. Examples of Social Media Use at Imagine!: Enhancing Services
  12. Examples of Social Media Use at Imagine!: Consumer Community Involvement
  13. Addressing Concerns a. Using Social Media will make our employees less productive – they’ll spend all day talking to their friends!
  14. Addressing Concerns b. What about consumer exposure? Don’t we put them at risk?
  15. Addressing Concerns a. star trek sequal. 2011. YAY!!!!! b. megan fox's birthday is one day after mine!! pretty awesome c. go yankees knock the dogsox down!! d. we should have like a robot that brings food haha :D
  16. Addressing Concerns c. What about my personal privacy? How do I protect that?
  17. What’s Next? Location, Location, Location
  18. Getting Started 6 Strategies: • Don’t be afraid to get your hands dirty! • Determine desired results, then use appropriate tools • Prepare for the long haul • Communicate, educate, evangelize • Move tools “into the flow” • Show that Social Media tools are valued

×