UGC & Crowdsourcing Things to think about in the next 15 minutes of brainstorming joy With thanks to Google/images through...
<ul><li>What do you actually want your users to do? </li></ul><ul><li>Do they all do the same thing? </li></ul>YES  INDEEDY!
<ul><li>How can you make it as easy as possible for them to be creative? </li></ul><ul><li>… .Or make the payoff nice and ...
<ul><li>How can you give people ideas/inspiration for their content? </li></ul><ul><li>Do you need to? </li></ul>
<ul><li>Does your audience actually use the platforms you are planning to use? </li></ul>
<ul><li>What’s your role as the host?  </li></ul><ul><li>What’s your relationship with the community? </li></ul>
<ul><li>Remember the legals! </li></ul><ul><li>- protection of minors </li></ul><ul><li>- libel, defamation, copyright </l...
<ul><li>What’s the worst that could happen?  </li></ul>Seriously…
<ul><li>If you build it….they won’t come. </li></ul><ul><li>How will you let people know about your UGC/crowdsourcing camp...
<ul><li>What does a sucessful project look like? </li></ul><ul><li>Numbers? Assets?  </li></ul><ul><li>Buzz? </li></ul>
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Ugc & crowdsourcing

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Ugc & crowdsourcing

  1. 1. UGC & Crowdsourcing Things to think about in the next 15 minutes of brainstorming joy With thanks to Google/images throughout
  2. 2. <ul><li>What do you actually want your users to do? </li></ul><ul><li>Do they all do the same thing? </li></ul>YES INDEEDY!
  3. 3. <ul><li>How can you make it as easy as possible for them to be creative? </li></ul><ul><li>… .Or make the payoff nice and juicy? </li></ul>
  4. 4. <ul><li>How can you give people ideas/inspiration for their content? </li></ul><ul><li>Do you need to? </li></ul>
  5. 5. <ul><li>Does your audience actually use the platforms you are planning to use? </li></ul>
  6. 6. <ul><li>What’s your role as the host? </li></ul><ul><li>What’s your relationship with the community? </li></ul>
  7. 7. <ul><li>Remember the legals! </li></ul><ul><li>- protection of minors </li></ul><ul><li>- libel, defamation, copyright </li></ul><ul><li>- to moderate or not to moderate that is the question </li></ul>
  8. 8. <ul><li>What’s the worst that could happen? </li></ul>Seriously…
  9. 9. <ul><li>If you build it….they won’t come. </li></ul><ul><li>How will you let people know about your UGC/crowdsourcing campaign? </li></ul>
  10. 10. <ul><li>What does a sucessful project look like? </li></ul><ul><li>Numbers? Assets? </li></ul><ul><li>Buzz? </li></ul>
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