Your SlideShare is downloading. ×
0
Imagiin 01 2010
Imagiin 01 2010
Imagiin 01 2010
Imagiin 01 2010
Imagiin 01 2010
Imagiin 01 2010
Imagiin 01 2010
Imagiin 01 2010
Imagiin 01 2010
Imagiin 01 2010
Imagiin 01 2010
Imagiin 01 2010
Imagiin 01 2010
Imagiin 01 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Imagiin 01 2010

247

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
247
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The BRM* Company Olivier Carron de la Carrière, Imagiin Founder and CEO * BRM: Brand Relationship Management
  • 2. Imagiin.com • Imagiin.com – On Demand "Brand Relationship Management" (BRM) platform • Platform development completed (French and English version) • Red Herring Europe 100 Winner and Red Herring Global 200 Finalist • Funded by: Oseo Financement, BNP-Paribas, B.A, Founder. • Coached by: GET (Group of Telecom schools in France), Inria-Transfert. – Founder: • CEO: Olivier Carron de la Carriere ex-Oracle, 30+ years industry vet: IT, Telecom, Internet, and SaaS • Our mission: •Increase marketing ROI by engaging consumers in mutual dialog with brands.
  • 3. Consumers Choose Brands Brands Consumers Consumers Brands Untargeted Push approach Pull approach Brands promote to consumers. Brands are chosen by Consumers Brands pay for Opportunity Brands pay for Certainty
  • 4. How does Imagiin work? Acquisition • Consumer registration on website 1 • Consumer fills in personal profile • Consumer tells about his short term consumption plans BRM • Brands target relevant consumers and push their communication. 2 • Consumer selects the brand communication he wants to watch, rejects the ones he is not interested in. • Consumer watches brand communication, answers simple quiz and confirms he paid attention. • Consumer is rewarded for his attention with points. CRM 3 • Consumer is guided to partnering e-merchants where he can spend his virtual money (points) for real goods or services
  • 5. Advertising Evolves into BRM 1st Generation  Broadcasted advertising • TV, Print, Outdoor, Radio… • Mass media, little audience segmentation 2nd Generation  Contextual (SEO) advertising • Search advertising • Invoicing based on CPM* or CPC** • Google, Microsoft, Yahoo… 3rd Generation  Brand Relationship Management • Consumers choose brands • Guaranteed attention and interest of the consumer • One-to-one relationship with consumer • The complement to CRM
  • 6. Blowing Up the Marketing Costs Bubble • The Challenge: 80% of Price: Marketing Costs How can brands reduce and control their marketing costs to meet consumers’ needs for more value- packed products? • The Solution: Brands need to reassess their marketing expenses and create value by optimizing their marketing costs, and improving their ROI. – Reduced costs means higher margins or greater pricing flexibility to offer more value for a lower price. 20% of Price: Product Costs
  • 7. Imagiin’s Eco-System Benefits Publishers • Additional Ad revenue driven by higher traffic • Access to valuable content to their website’s ads and consumer data after registration • Increase loyalty of consumers to their site. Entry Point Consumers • Control relationship with Brands • Points to be spent at CRM BRM • Exchange time and attention against goods or services merchants shop (points) • Rich relation with • Consumer consumer consumption data • Efficient marketing • Goods or services communication • Measured ROI Merchants sold for points Brands
  • 8. Imagiin’s on-demand BRM platform benefits White-Label on-demand BRM Platform Helps Web Content Helps consumers know Helps Brands maximize Providers to maximize about the brands they are efficiency of marketing their audience revenues interested in, and be dollars (ROI) and increase loyalty rewarded for it
  • 9. What does Brands say about Imagiin.com
  • 10. Thank You!
  • 11. Imagiin for Consumers Changes consumers’ relationship with Brands • BRM is Generous – Rewards consumers attention and time • BRM is Relevant – Personalized and intelligent brand relationship – Filters the ads according to consumers profile and interests. • BRM is Respectful – Consumers have the power to choose: • When they want to interact with brands • Which brands they want to interact with • How much time to spend • The amount of personal information they give
  • 12. Imagiin for Brands Brands Campaign List (on air, over, in preparation) • Efficient Communication – High degree of relevancy – Requested by the consumer – Selected audience profile – Pay For Performance model • Measureable Results – Qualify and quantify • consumer attention to ads • interaction to brand • engagement with the brand Details of Campaign (description, target, quiz, timing, budget) – Collect consumers opinions – Segment target consumers with precise criteria – Develop loyalty and new customers – Real-time online reporting system • Easy direct control of campaigns
  • 13. Imagiin for Publishers • Perfect Complement to classic online ads – Increase the value of their audience – Grow revenue per unique visitor – Monetize contents – Build loyalty – Bring high quality content to audience – Profile precisely your audience – Collect precious personal data • White-label Imagiin technology – Publisher rebrand the platform – Single Sign-On – Consumers earn Publisher’s points
  • 14. Certainty rather than Opportunity Brands to pay for effective results, not possible results. Pay for Opportunity Pay for Certainty • Certainty to be seen – By the selected target audience • Certainty to be understood – 3 question quiz after each Ad • Certainty to be recalled • Brands pay for media space, whether their – 3 question quiz after each Ad ad is watched or not. • Certainty to be acted upon • Online, pay per click does not guarantee – Next step engagement action after understanding, recall or action. correct quiz answer. • Undifferentiated target audience

×