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Your Photography On the Web - Presentation by Sandro Cuccia
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Your Photography On the Web - Presentation by Sandro Cuccia

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This presentation was delivered to the Delaware Photographic Society on March 7, 2011. …

This presentation was delivered to the Delaware Photographic Society on March 7, 2011.

The original was prepared in Apple Keynote


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  • 1. GETTING YOUR PHOTOGRAPHY ON THE WEB ... To Show and Sell Your ImagesTuesday, March 8, 2011
  • 2. Tuesday, March 8, 2011
  • 3. THE PROBLEM You’re Know You’re a Great Photographer!Tuesday, March 8, 2011
  • 4. THE PROBLEM You want to make some cash for more equipmentTuesday, March 8, 2011
  • 5. Cloud Technology For PhotographersTuesday, March 8, 2011
  • 6. …Tuesday, March 8, 2011
  • 7. GETTING YOUR PHOTOGRAPHY ON THE WEB ... To Show and Sell Your Images Your Web Presence Preparing Your Images Content Is KingTuesday, March 8, 2011
  • 8. Your Web Presence …Tuesday, March 8, 2011
  • 9. Your Web Presence You do it yourself HTML, PHP, ASP, CSS, Javascript, Perl …Tuesday, March 8, 2011
  • 10. Your Web Presence Let others do it all for you …Tuesday, March 8, 2011
  • 11. Your Web Presence You Manage Content, Host Provides Services …Tuesday, March 8, 2011
  • 12. Your Web Presence Your Branding Your SpaceTuesday, March 8, 2011
  • 13. Your Web Presence Your Branding Domain Names Domain Name RegistrarsTuesday, March 8, 2011
  • 14. Your Internet Presence Your BrandingTuesday, March 8, 2011
  • 15. Choose Your Domain Name Carefully!!Tuesday, March 8, 2011
  • 16. Choose Your Domain Name Carefully!! The “Experts Exchange” Website A IL F www.expertsexchange.comTuesday, March 8, 2011
  • 17. Choose Your Domain Name Carefully!! The “Who Represents” Website A IL F www.whorepresents.comTuesday, March 8, 2011
  • 18. Choose Your Domain Name Carefully!! The Italian Power Generator Company Website A IL F www.powergenitalia.comTuesday, March 8, 2011
  • 19. Choose Your Domain Name Carefully!! Keep It Short Keep It Meaningful Avoid Punctuation Use .COM I N W Get OpinionsTuesday, March 8, 2011
  • 20. Example: BigNikonPhotographer.comTuesday, March 8, 2011
  • 21. Your Internet Presence Your BrandingTuesday, March 8, 2011
  • 22. Your Internet Presence Your BrandingTuesday, March 8, 2011
  • 23. Your Web Presence Your BrandingTuesday, March 8, 2011
  • 24. Tuesday, March 8, 2011
  • 25. Your Web PresenceTuesday, March 8, 2011
  • 26. Your Internet Presence Your Branding www.TheLogoCompany.netTuesday, March 8, 2011
  • 27. Your Web Presence Your Branding Your SpaceTuesday, March 8, 2011
  • 28. Your Web Presence Your SpaceTuesday, March 8, 2011
  • 29. Your Web Presence Your SpaceTuesday, March 8, 2011
  • 30. Your Web Presence Your Space Don’t Fall for "free" Domain Names Pay For Privacy ... WHOIS Is a Public RecordTuesday, March 8, 2011
  • 31. Your Web Presence Your Space Look For These Services: Over 5GB Storage Unlimited Bandwidth 24/7 Support Backup/Restore Services Easy Site ManagementTuesday, March 8, 2011
  • 32. Your Web Presence MetricsTuesday, March 8, 2011
  • 33. Your Web Presence Social NetworkingTuesday, March 8, 2011
  • 34. Preparing Your ImagesTuesday, March 8, 2011
  • 35. Preparing Your Images Your Image Your Image Your Monitor Their MonitorTuesday, March 8, 2011
  • 36. Preparing Your Images Resizing for the Web Color Space Sharpening for the Web Metadata and Keywords Watermarking and Signatures CopyrightsTuesday, March 8, 2011
  • 37. Preparing Your Images Resizing for the WebTuesday, March 8, 2011
  • 38. Longest Side = 800 pixels www.SandroCuccia.comTuesday, March 8, 2011
  • 39. “Save For Web”Tuesday, March 8, 2011
  • 40. Preparing Your Images Color SpaceTuesday, March 8, 2011
  • 41. Preparing Your Images Color SpaceTuesday, March 8, 2011
  • 42. Preparing Your Images sRGB Monitor Web Email Projection Online Printing ServicesTuesday, March 8, 2011
  • 43. Preparing Your Images Sharpening For the WebTuesday, March 8, 2011
  • 44. Preparing Your Images Sharpening For the WebTuesday, March 8, 2011
  • 45. Preparing Your Images Sharpening For the Web Before AfterTuesday, March 8, 2011
  • 46. Preparing Your Images Sharpening For the Web RAW RAWTuesday, March 8, 2011
  • 47. Preparing Your Images Sharpening For the Web RAW JPEG White Balance JPEG Parameters Color Space Bit Depth JPEG Compression In-Camera Sharpening Black & White, Sepia, etc Saturation Contrast and more!Tuesday, March 8, 2011
  • 48. Preparing Your Images Sharpening For the Web My Lightroom Sharpening Small Sharpening Boost Targeted Sharpening Output SharpeningTuesday, March 8, 2011
  • 49. Preparing Your Images Sharpening For the Web Sharpening For Web With Unsharp Mask Amount: 200 Radius: 0.3 Threshold: 0Tuesday, March 8, 2011
  • 50. Preparing Your Images MetadataTuesday, March 8, 2011
  • 51. Preparing Your Images Metadata Use PresetsTuesday, March 8, 2011
  • 52. Preparing Your Images Metadata …Tuesday, March 8, 2011
  • 53. Preparing Your Images Metadata EXIF Camera DataTuesday, March 8, 2011
  • 54. Preparing Your Images Metadata Use Presets EXIF Camera Data Personal Info - IPTC dataTuesday, March 8, 2011
  • 55. Preparing Your Images MetadataTuesday, March 8, 2011
  • 56. Preparing Your Images Metadata IPTC Data Personal Info (Email, Website, Name, Address) Phone NumberTuesday, March 8, 2011
  • 57. Preparing Your Images Metadata Keywords – TagsTuesday, March 8, 2011
  • 58. Preparing Your ImagesTuesday, March 8, 2011
  • 59. Preparing Your Images WatermarksTuesday, March 8, 2011
  • 60. WatermarkingTuesday, March 8, 2011
  • 61. WatermarkingTuesday, March 8, 2011
  • 62. Preparing Your Images WatermarksTuesday, March 8, 2011
  • 63. WatermarkingTuesday, March 8, 2011
  • 64. WatermarkingTuesday, March 8, 2011
  • 65. Preparing Your Images Watermarks Digimarc Embedded Watermarks $49/yr Basic $99/yr Pro www.Digimarc.comTuesday, March 8, 2011
  • 66. Preparing Your Images CopyrightsTuesday, March 8, 2011
  • 67. Preparing Your Images Copyrights Implied CopyrightTuesday, March 8, 2011
  • 68. Preparing Your Images Copyrights Register and Claim www.Copyright.govTuesday, March 8, 2011
  • 69. 1 Complete the Application www.Copyright.govTuesday, March 8, 2011
  • 70. 2 Pay $35 www.Copyright.govTuesday, March 8, 2011
  • 71. 3 Submit HOW MANY IMAGES CAN YOU UPLOAD IN 30 MINUTES? www.Copyright.govTuesday, March 8, 2011
  • 72. HOW MANY IMAGES CAN YOU UPLOAD IN 30 MINUTES? Upgrade to Broadband! 800 to 1000 pixels Low compression JPGs (60-90) .ZIP Archives File Naming svcuccia_20110307-00.jpg Prepare In Advance! …Tuesday, March 8, 2011
  • 73. My Lightroom Workflow The Export Panel Rename Format to JPEG Color Space to sRGB 70-80 Compression (“Quality”) Resize 800 pixels “Standard” Output Sharpening for Screen TEST on browsers ... just drag-n-dropTuesday, March 8, 2011
  • 74. My Photoshop Workflow Local (Targeted) Sharpening using Layer Masks Resize for Web Output (Image Size Dialog) Subtle USM for lost detail through downsizing 200/.3/0 Save to JPEG at 70-80 Quality File Naming convention --svcuccia_20110307-00.jpgTuesday, March 8, 2011
  • 75. Content Is KingTuesday, March 8, 2011
  • 76. Content Is KingTuesday, March 8, 2011
  • 77. Content Is King Traditional WebsiteTuesday, March 8, 2011
  • 78. Content Is King Photo Gallery/PortfolioTuesday, March 8, 2011
  • 79. Content Is King Photo-BlogTuesday, March 8, 2011
  • 80. Content Is King Store-FrontTuesday, March 8, 2011
  • 81. Tuesday, March 8, 2011
  • 82. Content Is King Blogs Photo-BlogsTuesday, March 8, 2011
  • 83. No Coding Portable Highly Customizable GoDaddy-Compatible You can post or Have Static Galleries www.WordPress.comTuesday, March 8, 2011
  • 84. ell? S Repeat Visitors T o nt Keep Content Fresh a W Keep Content Updated Categorize, Organize, Use Tags Make It Easy to Navigate Give Visitors Reason to ReturnTuesday, March 8, 2011
  • 85. e sh F r Projects It i ng Ad-hoc Daily Shoots e ep K Assignments Discuss of Your Photo ExperiencesTuesday, March 8, 2011
  • 86. t ed pda U Link in: It i ng Flickr.com photos e ep K Vimeo and YouTube Animoto.com SlideshowsTuesday, March 8, 2011
  • 87. Online Printing and Fulfillment Branding Boutique Packaging Drop-Ship to CustomerTuesday, March 8, 2011
  • 88. Affiliate ProgramsTuesday, March 8, 2011
  • 89. Want To Learn More? Amazon.com $26.10 Paperback $17.59 Kindle EditionTuesday, March 8, 2011
  • 90. Thank You!Tuesday, March 8, 2011