GETTING YOUR PHOTOGRAPHY ON THE WEB                         ... To Show and Sell Your ImagesTuesday, March 8, 2011
Tuesday, March 8, 2011
THE PROBLEM                         You’re Know You’re a Great Photographer!Tuesday, March 8, 2011
THE PROBLEM                         You want to make some cash                             for more equipmentTuesday, Marc...
Cloud           Technology           For           PhotographersTuesday, March 8, 2011
…Tuesday, March 8, 2011
GETTING YOUR PHOTOGRAPHY ON THE WEB                         ... To Show and Sell Your Images                              ...
Your Web Presence                                …Tuesday, March 8, 2011
Your Web Presence                                 You do it yourself                         HTML, PHP, ASP, CSS, Javascri...
Your Web Presence                         Let others do it all for you                                      …Tuesday, Marc...
Your Web Presence                   You Manage Content, Host Provides Services                                       …Tues...
Your Web Presence                           Your Branding                             Your SpaceTuesday, March 8, 2011
Your Web Presence                           Your Branding                                   Domain Names                  ...
Your Internet Presence                              Your BrandingTuesday, March 8, 2011
Choose Your Domain Name Carefully!!Tuesday, March 8, 2011
Choose Your Domain Name Carefully!!                              The “Experts Exchange” Website                           ...
Choose Your Domain Name Carefully!!                               The “Who Represents” Website                            ...
Choose Your Domain Name Carefully!!                         The Italian Power Generator Company Website                   ...
Choose Your Domain Name Carefully!!                                    Keep It Short                                  Keep...
Example: BigNikonPhotographer.comTuesday, March 8, 2011
Your Internet Presence                              Your BrandingTuesday, March 8, 2011
Your Internet Presence                              Your BrandingTuesday, March 8, 2011
Your Web Presence                           Your BrandingTuesday, March 8, 2011
Tuesday, March 8, 2011
Your Web PresenceTuesday, March 8, 2011
Your Internet Presence                              Your Branding                         www.TheLogoCompany.netTuesday, M...
Your Web Presence                           Your Branding                             Your SpaceTuesday, March 8, 2011
Your Web Presence                             Your SpaceTuesday, March 8, 2011
Your Web Presence                             Your SpaceTuesday, March 8, 2011
Your Web Presence                                       Your Space                             Don’t Fall for "free" Domai...
Your Web Presence                               Your Space                         Look For These Services:               ...
Your Web Presence                              MetricsTuesday, March 8, 2011
Your Web Presence                          Social NetworkingTuesday, March 8, 2011
Preparing Your ImagesTuesday, March 8, 2011
Preparing Your Images                   Your Image                   Your Image                  Your Monitor             ...
Preparing Your Images                             Resizing for the Web                                Color Space         ...
Preparing Your Images                          Resizing for the WebTuesday, March 8, 2011
Longest Side =                                       800 pixels              www.SandroCuccia.comTuesday, March 8, 2011
“Save For Web”Tuesday, March 8, 2011
Preparing Your Images                              Color SpaceTuesday, March 8, 2011
Preparing Your Images                              Color SpaceTuesday, March 8, 2011
Preparing Your Images                                             sRGB                                            Monitor ...
Preparing Your Images                         Sharpening For the WebTuesday, March 8, 2011
Preparing Your Images                         Sharpening For the WebTuesday, March 8, 2011
Preparing Your Images                            Sharpening For the Web                         Before                Afte...
Preparing Your Images                         Sharpening For the Web                         RAW              RAWTuesday, ...
Preparing Your Images                         Sharpening For the Web                         RAW                          ...
Preparing Your Images                         Sharpening For the Web                         My Lightroom Sharpening      ...
Preparing Your Images                         Sharpening For the Web                           Sharpening For Web         ...
Preparing Your Images                               MetadataTuesday, March 8, 2011
Preparing Your Images                               Metadata                               Use PresetsTuesday, March 8, 2011
Preparing Your Images                               Metadata                                  …Tuesday, March 8, 2011
Preparing Your Images                               Metadata                            EXIF Camera DataTuesday, March 8, ...
Preparing Your Images                                 Metadata                                Use Presets                 ...
Preparing Your Images                               MetadataTuesday, March 8, 2011
Preparing Your Images                                   Metadata                                   IPTC Data              ...
Preparing Your Images                               Metadata                                     Keywords – TagsTuesday, M...
Preparing Your ImagesTuesday, March 8, 2011
Preparing Your Images                              WatermarksTuesday, March 8, 2011
WatermarkingTuesday, March 8, 2011
WatermarkingTuesday, March 8, 2011
Preparing Your Images                              WatermarksTuesday, March 8, 2011
WatermarkingTuesday, March 8, 2011
WatermarkingTuesday, March 8, 2011
Preparing Your Images                                 Watermarks                         Digimarc Embedded Watermarks     ...
Preparing Your Images                              CopyrightsTuesday, March 8, 2011
Preparing Your Images                              Copyrights                            Implied CopyrightTuesday, March 8...
Preparing Your Images                               Copyrights                            Register and Claim              ...
1         Complete the Application                           www.Copyright.govTuesday, March 8, 2011
2             Pay $35                         www.Copyright.govTuesday, March 8, 2011
3                 Submit                   HOW MANY IMAGES CAN YOU UPLOAD                           IN 30 MINUTES?        ...
HOW MANY IMAGES CAN YOU UPLOAD                                  IN 30 MINUTES?                                Upgrade to B...
My Lightroom Workflow                                    The Export Panel                                        Rename    ...
My Photoshop Workflow                         Local (Targeted) Sharpening using Layer Masks                           Resiz...
Content Is KingTuesday, March 8, 2011
Content Is KingTuesday, March 8, 2011
Content Is King           Traditional WebsiteTuesday, March 8, 2011
Content Is King       Photo Gallery/PortfolioTuesday, March 8, 2011
Content Is King                     Photo-BlogTuesday, March 8, 2011
Content Is King                     Store-FrontTuesday, March 8, 2011
Tuesday, March 8, 2011
Content Is King                              Blogs                           Photo-BlogsTuesday, March 8, 2011
No Coding                               Portable                         Highly Customizable                         GoDad...
ell?                               S              Repeat Visitors                         T o               nt            ...
e sh                              F r            Projects                         It                 i ng                 ...
t ed                               pda                              U               Link in:                         It   ...
Online Printing and Fulfillment                                    Branding                               Boutique Packagin...
Affiliate ProgramsTuesday, March 8, 2011
Want To Learn More?                                         Amazon.com                                       $26.10 Paperb...
Thank You!Tuesday, March 8, 2011
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Your Photography On the Web - Presentation by Sandro Cuccia

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This presentation was delivered to the Delaware Photographic Society on March 7, 2011.

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Transcript of "Your Photography On the Web - Presentation by Sandro Cuccia"

  1. 1. GETTING YOUR PHOTOGRAPHY ON THE WEB ... To Show and Sell Your ImagesTuesday, March 8, 2011
  2. 2. Tuesday, March 8, 2011
  3. 3. THE PROBLEM You’re Know You’re a Great Photographer!Tuesday, March 8, 2011
  4. 4. THE PROBLEM You want to make some cash for more equipmentTuesday, March 8, 2011
  5. 5. Cloud Technology For PhotographersTuesday, March 8, 2011
  6. 6. …Tuesday, March 8, 2011
  7. 7. GETTING YOUR PHOTOGRAPHY ON THE WEB ... To Show and Sell Your Images Your Web Presence Preparing Your Images Content Is KingTuesday, March 8, 2011
  8. 8. Your Web Presence …Tuesday, March 8, 2011
  9. 9. Your Web Presence You do it yourself HTML, PHP, ASP, CSS, Javascript, Perl …Tuesday, March 8, 2011
  10. 10. Your Web Presence Let others do it all for you …Tuesday, March 8, 2011
  11. 11. Your Web Presence You Manage Content, Host Provides Services …Tuesday, March 8, 2011
  12. 12. Your Web Presence Your Branding Your SpaceTuesday, March 8, 2011
  13. 13. Your Web Presence Your Branding Domain Names Domain Name RegistrarsTuesday, March 8, 2011
  14. 14. Your Internet Presence Your BrandingTuesday, March 8, 2011
  15. 15. Choose Your Domain Name Carefully!!Tuesday, March 8, 2011
  16. 16. Choose Your Domain Name Carefully!! The “Experts Exchange” Website A IL F www.expertsexchange.comTuesday, March 8, 2011
  17. 17. Choose Your Domain Name Carefully!! The “Who Represents” Website A IL F www.whorepresents.comTuesday, March 8, 2011
  18. 18. Choose Your Domain Name Carefully!! The Italian Power Generator Company Website A IL F www.powergenitalia.comTuesday, March 8, 2011
  19. 19. Choose Your Domain Name Carefully!! Keep It Short Keep It Meaningful Avoid Punctuation Use .COM I N W Get OpinionsTuesday, March 8, 2011
  20. 20. Example: BigNikonPhotographer.comTuesday, March 8, 2011
  21. 21. Your Internet Presence Your BrandingTuesday, March 8, 2011
  22. 22. Your Internet Presence Your BrandingTuesday, March 8, 2011
  23. 23. Your Web Presence Your BrandingTuesday, March 8, 2011
  24. 24. Tuesday, March 8, 2011
  25. 25. Your Web PresenceTuesday, March 8, 2011
  26. 26. Your Internet Presence Your Branding www.TheLogoCompany.netTuesday, March 8, 2011
  27. 27. Your Web Presence Your Branding Your SpaceTuesday, March 8, 2011
  28. 28. Your Web Presence Your SpaceTuesday, March 8, 2011
  29. 29. Your Web Presence Your SpaceTuesday, March 8, 2011
  30. 30. Your Web Presence Your Space Don’t Fall for "free" Domain Names Pay For Privacy ... WHOIS Is a Public RecordTuesday, March 8, 2011
  31. 31. Your Web Presence Your Space Look For These Services: Over 5GB Storage Unlimited Bandwidth 24/7 Support Backup/Restore Services Easy Site ManagementTuesday, March 8, 2011
  32. 32. Your Web Presence MetricsTuesday, March 8, 2011
  33. 33. Your Web Presence Social NetworkingTuesday, March 8, 2011
  34. 34. Preparing Your ImagesTuesday, March 8, 2011
  35. 35. Preparing Your Images Your Image Your Image Your Monitor Their MonitorTuesday, March 8, 2011
  36. 36. Preparing Your Images Resizing for the Web Color Space Sharpening for the Web Metadata and Keywords Watermarking and Signatures CopyrightsTuesday, March 8, 2011
  37. 37. Preparing Your Images Resizing for the WebTuesday, March 8, 2011
  38. 38. Longest Side = 800 pixels www.SandroCuccia.comTuesday, March 8, 2011
  39. 39. “Save For Web”Tuesday, March 8, 2011
  40. 40. Preparing Your Images Color SpaceTuesday, March 8, 2011
  41. 41. Preparing Your Images Color SpaceTuesday, March 8, 2011
  42. 42. Preparing Your Images sRGB Monitor Web Email Projection Online Printing ServicesTuesday, March 8, 2011
  43. 43. Preparing Your Images Sharpening For the WebTuesday, March 8, 2011
  44. 44. Preparing Your Images Sharpening For the WebTuesday, March 8, 2011
  45. 45. Preparing Your Images Sharpening For the Web Before AfterTuesday, March 8, 2011
  46. 46. Preparing Your Images Sharpening For the Web RAW RAWTuesday, March 8, 2011
  47. 47. Preparing Your Images Sharpening For the Web RAW JPEG White Balance JPEG Parameters Color Space Bit Depth JPEG Compression In-Camera Sharpening Black & White, Sepia, etc Saturation Contrast and more!Tuesday, March 8, 2011
  48. 48. Preparing Your Images Sharpening For the Web My Lightroom Sharpening Small Sharpening Boost Targeted Sharpening Output SharpeningTuesday, March 8, 2011
  49. 49. Preparing Your Images Sharpening For the Web Sharpening For Web With Unsharp Mask Amount: 200 Radius: 0.3 Threshold: 0Tuesday, March 8, 2011
  50. 50. Preparing Your Images MetadataTuesday, March 8, 2011
  51. 51. Preparing Your Images Metadata Use PresetsTuesday, March 8, 2011
  52. 52. Preparing Your Images Metadata …Tuesday, March 8, 2011
  53. 53. Preparing Your Images Metadata EXIF Camera DataTuesday, March 8, 2011
  54. 54. Preparing Your Images Metadata Use Presets EXIF Camera Data Personal Info - IPTC dataTuesday, March 8, 2011
  55. 55. Preparing Your Images MetadataTuesday, March 8, 2011
  56. 56. Preparing Your Images Metadata IPTC Data Personal Info (Email, Website, Name, Address) Phone NumberTuesday, March 8, 2011
  57. 57. Preparing Your Images Metadata Keywords – TagsTuesday, March 8, 2011
  58. 58. Preparing Your ImagesTuesday, March 8, 2011
  59. 59. Preparing Your Images WatermarksTuesday, March 8, 2011
  60. 60. WatermarkingTuesday, March 8, 2011
  61. 61. WatermarkingTuesday, March 8, 2011
  62. 62. Preparing Your Images WatermarksTuesday, March 8, 2011
  63. 63. WatermarkingTuesday, March 8, 2011
  64. 64. WatermarkingTuesday, March 8, 2011
  65. 65. Preparing Your Images Watermarks Digimarc Embedded Watermarks $49/yr Basic $99/yr Pro www.Digimarc.comTuesday, March 8, 2011
  66. 66. Preparing Your Images CopyrightsTuesday, March 8, 2011
  67. 67. Preparing Your Images Copyrights Implied CopyrightTuesday, March 8, 2011
  68. 68. Preparing Your Images Copyrights Register and Claim www.Copyright.govTuesday, March 8, 2011
  69. 69. 1 Complete the Application www.Copyright.govTuesday, March 8, 2011
  70. 70. 2 Pay $35 www.Copyright.govTuesday, March 8, 2011
  71. 71. 3 Submit HOW MANY IMAGES CAN YOU UPLOAD IN 30 MINUTES? www.Copyright.govTuesday, March 8, 2011
  72. 72. HOW MANY IMAGES CAN YOU UPLOAD IN 30 MINUTES? Upgrade to Broadband! 800 to 1000 pixels Low compression JPGs (60-90) .ZIP Archives File Naming svcuccia_20110307-00.jpg Prepare In Advance! …Tuesday, March 8, 2011
  73. 73. My Lightroom Workflow The Export Panel Rename Format to JPEG Color Space to sRGB 70-80 Compression (“Quality”) Resize 800 pixels “Standard” Output Sharpening for Screen TEST on browsers ... just drag-n-dropTuesday, March 8, 2011
  74. 74. My Photoshop Workflow Local (Targeted) Sharpening using Layer Masks Resize for Web Output (Image Size Dialog) Subtle USM for lost detail through downsizing 200/.3/0 Save to JPEG at 70-80 Quality File Naming convention --svcuccia_20110307-00.jpgTuesday, March 8, 2011
  75. 75. Content Is KingTuesday, March 8, 2011
  76. 76. Content Is KingTuesday, March 8, 2011
  77. 77. Content Is King Traditional WebsiteTuesday, March 8, 2011
  78. 78. Content Is King Photo Gallery/PortfolioTuesday, March 8, 2011
  79. 79. Content Is King Photo-BlogTuesday, March 8, 2011
  80. 80. Content Is King Store-FrontTuesday, March 8, 2011
  81. 81. Tuesday, March 8, 2011
  82. 82. Content Is King Blogs Photo-BlogsTuesday, March 8, 2011
  83. 83. No Coding Portable Highly Customizable GoDaddy-Compatible You can post or Have Static Galleries www.WordPress.comTuesday, March 8, 2011
  84. 84. ell? S Repeat Visitors T o nt Keep Content Fresh a W Keep Content Updated Categorize, Organize, Use Tags Make It Easy to Navigate Give Visitors Reason to ReturnTuesday, March 8, 2011
  85. 85. e sh F r Projects It i ng Ad-hoc Daily Shoots e ep K Assignments Discuss of Your Photo ExperiencesTuesday, March 8, 2011
  86. 86. t ed pda U Link in: It i ng Flickr.com photos e ep K Vimeo and YouTube Animoto.com SlideshowsTuesday, March 8, 2011
  87. 87. Online Printing and Fulfillment Branding Boutique Packaging Drop-Ship to CustomerTuesday, March 8, 2011
  88. 88. Affiliate ProgramsTuesday, March 8, 2011
  89. 89. Want To Learn More? Amazon.com $26.10 Paperback $17.59 Kindle EditionTuesday, March 8, 2011
  90. 90. Thank You!Tuesday, March 8, 2011

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