The Future of Personal Digital Information – Scarce Resource, Valuable Commodity or an Efﬁcient Utility?

Scarce Resource,Valuable Commodity or an Efﬁcient Utility? The Future of Personal Digital Information 061109 Jarno M. Koponen

Jarno M. Koponen Designer, Researcher Media and design research, digital cultures MA (New Media), MA (Humanities), PhD in progress Digital information and emerging personal and collective narratives, multilinear existence, human- centered approach/design Personal future simulation systems jarnokoponen.net 8+ yrs Internet services & digital jarno@lasipalatsi.ﬁ brands Taloussanomat, SITRA, Nokia Research Center,Veikkaus twitter.com/ilparone Ltd., Nokia News HUB, Culture Action Europe, Kaapelitehdas, City of Helsinki Education Department, Helsinki City Cultural Ofﬁce. Helsinki Institute of Information Technology...

We create accumulating amount of personal data Our life patterns are digitized

Health Social Biological Mobile Person Finance Content discovery Purchase

Transforming data into contextualized and conceptualized information Narratives interpretations & experiences Information analysis & structuring Data

MULTILINEAR EXISTENCE (combining physical & non-physical environments) L TILINEAR N U AR M R A TI VES Person LINEAR & NON-LINEAR PERSONAL NARRATIVES Person

The value of personal information is contingent on its approved use that is considered to be beneﬁcial to the individual according to her own standards

Who controls our personal information? (in digital services and platforms)

Economic development, socio-technological innovations, transforming industry, search for new opportunities Radical economy, “freeconomics”, mediaconomy

The value of personal data from a business perspective

Needs Intentions Hopes Habits Person Rhytms Fears Weaknesses

Forecasts, micro and macro trends, detailed patterns of customer behavior + Real-time and micro- targeted marketing, advertising, product development, and evaluation

Personal data = a scarce resource, a valuable commodity Business advantage sell/analyze, distribute, prosper Personal information protect, control

access, interaction, visibility User Visible, controllable information Service, Invisible, uncontrollable Company information management, analysis, distribution

Indistinct ownership policies and closed information management/processing systems Invisible, uncontrollable information Concrete implications in everyday life (e.g. targeted advertising, content recommendations, insurance policy).

How can information processing and management be made more open and transparent? How do we ﬁnd a way to unite various interests and intentions regarding the versatile uses of personal information?

Information, as a virtual, abstract entity is a process rather than an easily framed or owned "artifact".

Once digitized, personal information can be modiﬁed, copied, and distributed ad inﬁnitum without the direct control of the individual or another party.

Awareness & Change The signiﬁcance of Alternative visible and policies, practices, invisible digital services & information applications Individual as an agent of change Open data movement, open innovation, societies and governments, awareness through conﬂicting interests, mashups culture, Open APIs etc.

System-centered “vertical” approach User Information? System, Service/application Admin Data flow(s) Data

User-centered “horizontal” approach Personal public transportation schedules User Service/application Data Location Traffic data Weather Personal flows forecast calendar data

The most beneﬁcial uses of personal information (from an individual’s perspective) will triumph over the irrelevant and questionable uses of uncontrollable personal information.

Digital existence Multilinear existence Physical existence

Thank you... Questions, comments, ideas? jarnokoponen.net jarno@lasipalatsi.ﬁ twitter.com/ilparone

http://www.jarnokoponen.net	477
http://jarnokoponen.net	151
http://www.slideshare.net	5
resource://brief-content	1
http://translate.googleusercontent.com	1

The Future of Personal Digital Information – Scarce Resource, Valuable Commodity or an Efﬁcient Utility?

by Jarno M. Koponen on Nov 07, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 635

Statistics

The Future of Personal Digital Information – Scarce Resource, Valuable Commodity or an Efﬁcient Utility? — Presentation Transcript