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Egyptian Theater Fundraiser Proposal (2008)
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Egyptian Theater Fundraiser Proposal (2008)

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Created by Ilona Meagher.

Created by Ilona Meagher.


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  • 1. Fundraising Event Survey Event: “Shake Up the Board-om! Game Day” at the Egyptian Theatre Date: April 20, 2008 – 11 a.m. to 3 p.m. For the Benefit of: The ‘Preservation of the Egyptian Theatre’ (PET) Re: J335 Spring 2008 Project Assignment PR Firm #2: aka as “NIU Group 2 Service:” • Matt Birchler • Chris Darkes • Dannie Bell • Brittany Brownlee • Michelle Gilbert • Ben Moore • Andrew Hansen • Ilona Meagher • Jenny Anzinger • David Gronlund Survey Details: • Surveys were conducted from March 21-27, 2008. • Attached is the first batch of data collected. • Additional data will be collected this weekend. • Data and statistical breakdown for 50 respondents will be turned in on April 1. Additional attachments: • Initial Fundraising Proposal given to the Egyptian on first meeting. • To Do List from last week has additional event details and group work. Created on March 7, 2008 for Alex Nerad, Operations Director by Ilona Meagher (ilona.meagher@insightbb.com – 815.520.0718)
  • 2. Fundraising Event Proposal for ‘Preservation of the Egyptian Theatre’ (PET) Re: J335 Spring 2008 Project Assignment Introduction: To determine if the Egyptian Theater would be interested in our student group organizing a fundraising event for PET sometime in April. Our group consists of the following 10 students/project-mates in Adjunct Prof. Mark Pietrowski’s Jour 335: Intro to Public Relations class: • Matt Birchler • Chris Darkes • Dannie Bell • Brittany Brownlee • Michelle Gilbert • Ben Moore • Andrew Hansen • Ilona Meagher • Jenny Anzinger • David Gronlund We’ve been tasked with choosing a DeKalb non-profit organization to hold a fundraiser for After taking a look at a number of nonprofit organizations in the area, our group, PR Firm #2, has would like to do our assigned event for PET. (For confirmation of our class project and to answer any other questions, our teacher can be reached at 815.753.1456, FAX 815.753.5202, or via email at markpietrowski@yahoo.com or pietrowski@niu.edu.) Mission Statement: We would like help PET by raising funds, helping PET and the Egyptian Theatre to gain additional exposure, educate the public on the Egyptian Theatre’s grand history and value to the community. Initial Ideas: While we will need guidance from PET as to what type of event would be best desired and suitable to organize, our inital goal is to reach out to younger kids (ages 5-13) and parents – a group that may not be familiar enough with the theatre. We’ve discussed the possibility of hosting a child-themed event to draw them in, to introduce the Egyptian to this new audience. While considering the issue of movie copyrights (we would need your direction on this and all other ideas expressed below), and what can or cannot be done, in our mind’s eye our group would like to create an event that might include some of the following ideas: • Short movies/cartoons, with time in between to take part in other activities • Door prizes for kids entering drawing contest (coloring in picture on flyer) • Raffles for higher-value prizes (that have been donated by area stores) • Games and crafts – both educational (trivia) and fun (bucket game) • Face painting booth • Food for purchase Created on March 7, 2008 for Alex Nerad, Operations Director by Ilona Meagher (ilona.meagher@insightbb.com – 815.520.0718)
  • 3. Fundraising: To raise funds for PET and cover costs of organizing and carrying out event (food, prizes, etc.), we have the following initial ideas (we are still brainstorming): • Charging a higher ticket price, a certain portion of it going straight to PET. • Seeking funds and donated goods from local children’s stores, toy stores, grocery stores, etc. • Seeking individual donations from private parties. • Selling food, candy donated by area markets. Timeline: Our event must be scheduled to occur before April 27, 2008. Group deadlines: March 27, 2008 - Survey (100 pts) due. April 27, 2008 - Events completed. May 1, 2008 - Experience papers (100 pts) due. May 1, 2008 - Promo materials/binder (100 pts) due. May 1 or 8, 2008 - Group presentation (100 pts). As noted above, we will be conducting a survey of 100 people in our target audience to better gauge their interest in the above proposals. In order for us to begin moving forward, we will need to have confirmation of PET’s interest as soon as possible. Thank you for your consideration! Matt Birchler Chris Darkes Dannie Bell Brittany Brownlee Michelle Gilbert Ben Moore Andrew Hansen Ilona Meagher Jenny Anzinger David Gronlund The members of NIU J335 PR Firm Group #2 Created on March 7, 2008 for Alex Nerad, Operations Director by Ilona Meagher (ilona.meagher@insightbb.com – 815.520.0718)
  • 4. Additional information: The following is from our class assignment sheet. The project is worth 400 points out of 1,000, which translates to 40% of our class grade. **All events must be completed by April 27, 2008.** Group Responsibilities: Survey, Planning, Notes -- Ilona On-sight Event Coordinators -- Dannie & David Charity Communication, Treasurer -- Michelle Biz Networking (funding/donations) -- Brittany & Chris Marketing Materials (graphics) -- Andrew & Michelle Marketing Materials (copywriting) -- Ben Binder, Event Photos -- Jen Community Outreach -- All Final Group Presentation -- All Purpose: This group assignment is meant to give all students a "real world" experience in public relations by having them create, promote and carry out a charity fundraising event for a DeKalb County not-for-profit. Not only will this be a great resume builder and give students experience in public relations, but it will also be a way to interact with and help a local DeKalb County nonprofit. Guidelines: 1) Students in each PR Firm will collaborate with each other on which nonprofit group they will work with. The nonprofit must be one that none of the students have worked for before or have previous connections with. It must be approved by the teacher. We must schedule a meeting with the nonprofit to get feedback from them about the planned event. 2) Students will be given no money for their budget and must rely on donations they receive from individuals and businesses. Students are not allowed to use their own money or ask family members for donations. The goal is to be creative with how funds are spent or not spent and for groups to see what resources are out there in the community. 3) All charity events must be completed by April 27, 2008. It would be wise to come up with the date for your event soon so that you will be able to start setting goals for when things need to be accomplished right away. Also, you must select a date soon so that you do not find yourself competing against a different group on the same night. 4) Students are recommended to meet with their groups multiple times outside of class in order to delegate what each person's role is in the PR Firm. Students will also be provided plenty of class time to work on this assignment. Created on March 7, 2008 for Alex Nerad, Operations Director by Ilona Meagher (ilona.meagher@insightbb.com – 815.520.0718)
  • 5. 5) I will be observing each group charity event to see how they are run. It is also recommended that groups invite a representative from the nonprofit they are working with to be the guest of honor at the event. Important: It is important to remember that you will only get out of this assignment what you put into it. This has the potential to be something you could proudly place on a resume. Remember at your event that you will be representing yourself, NIU, and your nonprofit (and the rest of your group) so act and dress appropriately. Also never lose focus that you have the opportunity to make a serious difference in the local community NIU resides in and help the nonprofit you're working with. Created on March 7, 2008 for Alex Nerad, Operations Director by Ilona Meagher (ilona.meagher@insightbb.com – 815.520.0718)

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