A fundraiser for the Preservation of the Egyptian Theatre<br />April 20, 2008<br />Group 2 Service<br />
Group 2 Service<br />Matt Birchler<br />Dannie Bell <br />Michelle Gilbert<br />Andrew Hansen<br />Jenny Anzinger<br />Chr...
Choosing the Nonprofit<br />
The Proposal<br />Initial ideas<br />Short movies/cartoons, with time in between to take part in other activities<br />Doo...
Shake Up the Boardom!<br />What: “Shake Up the Boardom!” at the Egyptian Theatre is…..<br />A unique special event that me...
Survey<br />
The Survey Says…<br />What board games do your kids most enjoy playing?<br />
Sponsorship Packages<br />BIG SHAKE SPONSOR PACKAGE* - $250<br />Listing on our website and a link to your site.<br />Incl...
Thank you to our Sponsors<br />Sycamore Speedway<br />On Board Games<br />Blue Moon Balloons<br />Sycamore Family Sports C...
Marketing Materials<br /> Event flyer<br /> Advertising poster<br /> Event day brochures<br /> Cold-call list intro letter...
Online PR Efforts<br />We listed our event in the following areas:<br />Egyptian Theatre website<br />http://www.egyptiant...
Event Day Arrives<br />
Set-up begins at 9 a.m. <br /> <br />11:00 – 11:15: Check-In and Welcoming of Attendees<br />Hand adults event brochure co...
The End<br />by Ilona Meagher<br />
Upcoming SlideShare
Loading in...5
×

Egyptian Theater Fundraiser (2008)

345

Published on

Created by Ilona Meagher for NIU J335 Adv Public Relations class assignment: 'Shake Out the Boardom!' at the Egyptian Theater. DeKalb, IL -- April 20, 2008.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
345
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Egyptian Theater Fundraiser (2008)

  1. 1.
  2. 2. A fundraiser for the Preservation of the Egyptian Theatre<br />April 20, 2008<br />Group 2 Service<br />
  3. 3. Group 2 Service<br />Matt Birchler<br />Dannie Bell <br />Michelle Gilbert<br />Andrew Hansen<br />Jenny Anzinger<br />Chris Darkes<br />Brittany Brownlee<br />Ben Moore<br />Ilona Meagher<br />David Gronlund        <br />
  4. 4.
  5. 5. Choosing the Nonprofit<br />
  6. 6.
  7. 7. The Proposal<br />Initial ideas<br />Short movies/cartoons, with time in between to take part in other activities<br />Door prizes for kids entering drawing contest (coloring in picture on flyer)<br />Raffles for higher-value prizes (that have been donated by area stores)<br />Games and crafts – both educational (trivia) and fun (bucket game)<br />Face painting booth<br />Food for purchase<br />Final Event<br />Indoor games (musical chairs drawing, dots, tic-tac-toe).<br />Board game tournament sponsored by DeKalb’s On Board Games.<br />Silent art auction<br />Kids’ classic: Gulliver’s Travels<br />Donated sponsor prizes for game winners.<br />Grand Prize Raffle ($125 value, donated by area stores).<br />Concessions and pizza for purchase from Papa John’s.<br />
  8. 8. Shake Up the Boardom!<br />What: “Shake Up the Boardom!” at the Egyptian Theatre is…..<br />A unique special event that melds two local hallmarks, the historic Egyptian Theatre and students from Northern Illinois University, into many positive impressions of the greater DeKalb area market. In the DeKalb-Sycamore area, this is a unique opportunity to capture an important market. With the excitement of a family-oriented day, a marketing campaign that aims to energize the community in our direction, and the support of key sponsors, this attraction is sure to successfully capitalize on a large segment of the market.<br />When: April 20, 2008 – 11 a.m. to 3 p.m.<br /> <br />Target Audience: Children: ages 5-14; Adults: ages 25-55+<br />Why: For the benefit of the ‘Preservation of the Egyptian Theatre’ (PET)<br />Where: Conveniently located in downtown DeKalb at the historic Egyptian Theatre, 135 North Second Street<br />
  9. 9. Survey<br />
  10. 10.
  11. 11.
  12. 12. The Survey Says…<br />What board games do your kids most enjoy playing?<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16. Sponsorship Packages<br />BIG SHAKE SPONSOR PACKAGE* - $250<br />Listing on our website and a link to your site.<br />Inclusion in all pre and post-event media releases.<br />Listing on event brochure, flyers and posters.<br />Insertion of company literature or business card in attendee bags.<br />Inclusion in special thanks given by NIU students at close of event.<br />Mention of sponsorship in all DeKalb Chamber of Commerce press releases.<br />Digital collection (CD) of event photos.<br />All additional exposure or promotional ideas will be considered and every effort will be made to accommodate requests.<br /> <br />LITTLE PUSH SPONSOR PACKAGES* - $100<br />Listing on our website and a link to your site.<br />Inclusion in all pre and post-event media releases.<br />Listing on event brochure, flyers and posters.<br />Inclusion in special thanks given by NIU students at close of event.<br />Mention of sponsorship in all DeKalb Chamber of Commerce press releases.<br /> <br />FRIENDLY BUMP SPONSOR PACKAGE* - $50 <br />Inclusion in special thanks given by NIU students at close of event.<br />
  17. 17.
  18. 18. Thank you to our Sponsors<br />Sycamore Speedway<br />On Board Games<br />Blue Moon Balloons<br />Sycamore Family Sports Center<br />Mardi Gras Lanes<br />Graham Cracker Comics<br />Studio One Salon & Spa<br />TUF Powersports<br />Four Seasons Bowling and Sports<br />Papa John’s Pizza<br />
  19. 19.
  20. 20. Marketing Materials<br /> Event flyer<br /> Advertising poster<br /> Event day brochures<br /> Cold-call list intro letters<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. Online PR Efforts<br />We listed our event in the following areas:<br />Egyptian Theatre website<br />http://www.egyptiantheatre.org/live_events.html<br />DeKalb Daily Chronicle<br />http://www.daily-chronicle.com/calendar/?showdate=2008-04-20<br />WNIJ – NPR Event Calendar<br />http://www.publicbroadcasting.net/wnij/events.eventsmain?action=showEvent&eventID=733751<br />Rockford Register Star<br />http://calendar.e-rockford.com/search.php?id=1#11612<br />Facebook Events<br />http://www.facebook.com/event.php?eid=14521791274&ref=mf<br />The Egyptian website also hosted a copy of our flyer online at:<br />http://www.egyptiantheatre.org/pdf/Shake%20Up%20the%20Boardom%20Poster.pdf<br />Emailed families via three online DeKalb ‘Meet Up’ groups: http://www.meetup.com/<br />
  26. 26.
  27. 27. Event Day Arrives<br />
  28. 28. Set-up begins at 9 a.m. <br /> <br />11:00 – 11:15: Check-In and Welcoming of Attendees<br />Hand adults event brochure containing outline of day’s events and specific game info<br />Help kids and adults fill out and wear name tags.<br />Take every new arrival’s picture.<br />11:15 – 12:00: Station #1 Warm-up Games <br /> <br />12:00 – 12:45: Station #2 Board Game Tournament<br /> <br />12:30 Pizza<br /> <br />1:00 Gulliver’s Travels begins<br /> <br />2:30 Film ends<br /> <br />2:30 – 3:00: Event Closing – immediately following end of film <br />Grand Prize raffle winner drawn<br />‘Thank you statements from NIU students to Egyptian Theatre and attendees<br /> <br />3:00 – 3:30 Clean-up<br />
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51.
  52. 52.
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63.
  64. 64.
  65. 65.
  66. 66.
  67. 67.
  68. 68.
  69. 69.
  70. 70. The End<br />by Ilona Meagher<br />

×